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Segment Data (Tables)
9 Months Ended
Sep. 30, 2019
Segment Reporting [Abstract]  
Summary of Operational Information Relative to the Company's Reportable Segments
Information relative to our reportable segments was as follows (in thousands):
 
Three Months Ended September 30, 2019
 
Three Months Ended September 30, 2018
 
TASER
 
Software and Sensors 1
 
Total
 
TASER
 
Software and Sensors
 
Total
Net sales from products
$
71,424

 
$
25,073

 
$
96,497

 
$
63,666

 
$
17,257

 
$
80,923

Net sales from services
319

 
34,021

 
34,340

 
—

 
23,913

 
23,913

Net sales
71,743

 
59,094

 
130,837

 
63,666

 
41,170

 
104,836

Cost of product sales
26,504

 
15,941

 
42,445

 
19,256

 
13,697

 
32,953

Cost of service sales
—

 
8,223

 
8,223

 
—

 
6,250

 
6,250

Cost of sales
26,504

 
24,164

 
50,668

 
19,256

 
19,947

 
39,203

Gross margin
$
45,239

 
$
34,930

 
$
80,169

 
$
44,410

 
$
21,223

 
$
65,633

 
 
 
 
 
 
 
 
 
 
 
 
Research and development
$
3,485

 
$
21,644

 
$
25,129

 
$
4,837

 
$
17,145

 
$
21,982



 
Nine Months Ended September 30, 2019
 
Nine Months Ended September 30, 2018
 
TASER
 
Software and Sensors 1
 
Total
 
TASER
 
Software and Sensors
 
Total
Net sales from products
$
197,148

 
$
67,829

 
$
264,977

 
$
187,814

 
$
50,804

 
$
238,618

Net sales from services
558

 
93,474

 
94,032

 
—

 
66,659

 
66,659

Net sales
197,706

 
161,303

 
359,009

 
187,814

 
117,463

 
305,277

Cost of product sales
74,044

 
46,221

 
120,265

 
57,480

 
38,994

 
96,474

Cost of service sales
—

 
24,098

 
24,098

 
—

 
15,566

 
15,566

Cost of sales
74,044

 
70,319

 
144,363

 
57,480

 
54,560

 
112,040

Gross margin
$
123,662

 
$
90,984

 
$
214,646

 
$
130,334

 
$
62,903

 
$
193,237

 
 
 
 
 
 
 
 
 
 
 
 
Research and development
$
10,284

 
$
61,692

 
$
71,976

 
$
11,816

 
$
43,786

 
$
55,602

1 Cost of service sales for the three and nine months ended September 30, 2019 includes approximately $0.7 million and $1.6 million, respectively, of third party installation costs.