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Segment Data
3 Months Ended
Mar. 31, 2019
Segment Reporting [Abstract]  
Segment Data
Segment Data
Our operations are comprised of two reportable segments: the manufacture and sale of CEWs, batteries, accessories, extended warranties and other products and services (the “TASER” segment); and the software and sensors business, which includes the sale of devices, wearables, applications, cloud and mobile products (collectively, the “Software and Sensors” segment). Our Chief Executive Officer, who is the CODM, is not provided asset information or sales, general, and administrative expense by segment.
Information relative to our reportable segments was as follows (in thousands):
 
Three Months Ended March 31, 2019
 
Three Months Ended March 31, 2018
 
TASER
 
Software and Sensors
 
Total
 
TASER
 
Software and Sensors
 
Total
Net sales from products
$
65,301

 
$
22,788

 
$
88,089

 
$
63,524

 
$
17,450

 
$
80,974

Net sales from services
90

 
27,631

 
27,721

 

 
20,241

 
20,241

Net sales
65,391

 
50,419

 
115,810

 
63,524

 
37,691

 
101,215

Cost of product sales
23,278

 
16,322

 
39,600

 
20,543

 
11,891

 
32,434

Cost of service sales

 
7,293

 
7,293

 

 
4,320

 
4,320

Cost of sales
23,278

 
23,615

 
46,893

 
20,543

 
16,211

 
36,754

Gross margin
42,113

 
26,804

 
68,917

 
42,981

 
21,480

 
64,461

 
 
 
 
 
 
 
 
 
 
 
 
Research and development
3,712

 
19,642

 
23,354

 
2,960

 
12,159

 
15,119