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Segment Data
3 Months Ended
Mar. 31, 2015
Segment Reporting [Abstract]  
Segment Data
Segment Data
The Company’s operations are comprised of two reportable segments: the manufacture and sale of CEWs, accessories and other products and services (the “TASER Weapons” segment); and the video business, which includes the TASER Cam, AXON video products and EVIDENCE.com (the “AXON” segment). The Company includes only revenues and costs directly attributable to the AXON segment in that segment. Included in AXON segment costs are: costs of sales for both products and services, overhead allocation based on direct labor, selling expense for the video sales team, video product management expenses, video trade shows and related expenses, and research and development for products included in the AXON segment. All other costs are included in the TASER Weapons segment. The CODM does not review assets by segment as part of the financial information provided; therefore, no asset information is provided in the following tables.
Information relative to the Company’s reportable segments is as follows (in thousands):
 
Three Months Ended March 31, 2015
 
Three Months Ended March 31, 2014
 
TASER
Weapons
 
AXON
 
Total
 
TASER
Weapons
 
AXON
 
Total
Product sales
$
38,341

 
$
4,502

 
$
42,843

 
$
32,475

 
$
3,038

 
$
35,513

Service revenue

 
1,919

 
1,919

 

 
672

 
672

Net sales
38,341

 
6,421

 
44,762

 
32,475

 
3,710

 
36,185

Cost of products sold
11,081

 
3,148

 
14,229

 
10,918

 
2,656

 
13,574

Cost of services delivered

 
665

 
665

 

 
403

 
403

Gross margin
27,260

 
2,608

 
29,868

 
21,557

 
651

 
22,208

Sales, general and administrative
10,705

 
3,860

 
14,565

 
11,289

 
2,457

 
13,746

Research and development
1,190

 
3,368

 
4,558

 
817

 
2,789

 
3,606

Income (loss) from operations
$
15,365

 
$
(4,620
)
 
$
10,745

 
$
9,451

 
$
(4,595
)
 
$
4,856

Purchase of property and equipment
$
347

 
$
77

 
$
424

 
$
697

 
$
102

 
$
799

Purchase of intangible assets
46

 
4

 
50

 
67

 

 
67

Depreciation and amortization
530

 
87

 
617

 
1,078

 
84

 
1,162