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Segment Information
12 Months Ended
Dec. 31, 2019
Segment Reporting [Abstract]  
Segment Information Segment Information
Our reportable segments are i) general rentals and ii) trench, power and fluid solutions. Our regions discussed below, which are our operating segments, are aggregated into our reportable segments. We believe that the regions that are aggregated into our reportable segments have similar economic characteristics, as each region is capital intensive, offers similar products to similar customers, uses similar methods to distribute its products, and is subject to similar competitive risks. The aggregation of our regions also reflects the management structure that we use for making operating decisions and assessing performance. We evaluate segment performance primarily based on segment equipment rentals gross profit.
The general rentals segment includes the rental of i) general construction and industrial equipment, such as backhoes, skid-steer loaders, forklifts, earthmoving equipment and material handling equipment, ii) aerial work platforms, such as boom
lifts and scissor lifts and iii) general tools and light equipment, such as pressure washers, water pumps and power tools. The general rentals segment reflects the aggregation of 11 geographic regions—Carolinas, Gulf South, Industrial (which serves the geographic Gulf region and has a strong industrial presence), Mid-Atlantic, Mid Central, Midwest, Northeast, Pacific West, South, Southeast and Western Canada—and operates throughout the United States and Canada.  
The trench, power and fluid solutions segment includes the rental of specialty construction products such as i) trench safety equipment, such as trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers and line testing equipment for underground work, ii) power and HVAC equipment, such as portable diesel generators, electrical distribution equipment, and temperature control equipment and iii) fluid solutions equipment primarily used for fluid containment, transfer and treatment. The trench, power and fluid solutions segment is comprised of the following regions, each of which primarily rents the corresponding equipment type described above: i) the Trench Safety region, ii) the Power and HVAC region, iii) the Fluid Solutions region and iv) the Fluid Solutions Europe region. The trench, power and fluid solutions segment’s customers include construction companies involved in infrastructure projects, municipalities and industrial companies. This segment operates throughout the United States and in Canada and Europe.
The following table presents the percentage of equipment rental revenue by equipment type for the years ended December 31, 2019, 2018 and 2017: 
 
Year Ended December 31, 
 
2019
 
2018
 
2017
Primarily rented by our general rentals segment:
 
 
 
 
 
General construction and industrial equipment
43
%
 
44
%
 
43
%
Aerial work platforms
28
%
 
28
%
 
32
%
General tools and light equipment
8
%
 
8
%
 
7
%
Primarily rented by our trench, power and fluid solutions segment:
 
 
 
 
 
Power and HVAC equipment
8
%
 
8
%
 
7
%
Trench safety equipment
6
%
 
6
%
 
6
%
Fluid solutions equipment
7
%
 
6
%
 
5
%
 
The accounting policies for our segments are the same as those described in the summary of significant accounting policies in note 2. Certain corporate costs, including those related to selling, finance, legal, risk management, human resources, corporate management and information technology systems, are deemed to be of an operating nature and are allocated to our segments based primarily on rental fleet size.
The following table sets forth financial information by segment as of and for the years ended December 31, 2019, 2018 and 2017:  
 
General
rentals
 
Trench,
power and fluid solutions
 
Total
2019
 
 
 
 
 
Equipment rentals
$
6,202

 
$
1,762

 
$
7,964

Sales of rental equipment
768

 
63

 
831

Sales of new equipment
238

 
30

 
268

Contractor supplies sales
71

 
33

 
104

Service and other revenues
157

 
27

 
184

Total revenue
7,436

 
1,915

 
9,351

Depreciation and amortization expense
1,681

 
357

 
2,038

Equipment rentals gross profit
2,407

 
800

 
3,207

Capital expenditures
1,967

 
383

 
2,350

Total assets
$
16,036

 
$
2,934

 
$
18,970

2018
 
 
 
 
 
Equipment rentals
$
5,550

 
$
1,390

 
$
6,940

Sales of rental equipment
619

 
45

 
664

Sales of new equipment
186

 
22

 
208

Contractor supplies sales
68

 
23

 
91

Service and other revenues
127

 
17

 
144

Total revenue
6,550

 
1,497

 
8,047

Depreciation and amortization expense
1,410

 
261

 
1,671

Equipment rentals gross profit
2,293

 
670

 
2,963

Capital expenditures
1,980

 
311

 
2,291

Total assets
$
15,597

 
$
2,536

 
$
18,133

2017
 
 
 
 
 
Equipment rentals
$
4,727

 
$
988

 
$
5,715

Sales of rental equipment
509

 
41

 
550

Sales of new equipment
159

 
19

 
178

Contractor supplies sales
65

 
15

 
80

Service and other revenues
105

 
13

 
118

Total revenue
5,565

 
1,076

 
6,641

Depreciation and amortization expense
1,188

 
195

 
1,383

Equipment rentals gross profit
1,950

 
490

 
2,440

Capital expenditures
1,675

 
214

 
1,889

Total assets
$
13,351

 
$
1,679

 
$
15,030


Equipment rentals gross profit is the primary measure management reviews to make operating decisions and assess segment performance. The following is a reconciliation of equipment rentals gross profit to income before provision (benefit) for income taxes:
 
 
Year Ended December 31, 
 
2019
 
2018
 
2017
Total equipment rentals gross profit
$
3,207

 
$
2,963

 
$
2,440

Gross profit from other lines of business
463

 
401

 
329

Selling, general and administrative expenses
(1,092
)
 
(1,038
)
 
(903
)
Merger related costs
(1
)
 
(36
)
 
(50
)
Restructuring charge
(18
)
 
(31
)
 
(50
)
Non-rental depreciation and amortization
(407
)
 
(308
)
 
(259
)
Interest expense, net
(648
)
 
(481
)
 
(464
)
Other income, net
10

 
6

 
5

Income before provision (benefit) for income taxes
$
1,514

 
$
1,476

 
$
1,048


 

We operate in the United States, Canada and Europe. As discussed in note 4 to the consolidated financial statements, in July 2018, we completed the acquisition of BakerCorp, which allowed for our entry into select European markets. Our presence in Europe is limited, and the foreign information in the table below primarily reflects Canada. The following table presents geographic area information for the years ended December 31, 2019, 2018 and 2017, except for balance sheet information, which is presented as of December 31, 2019 and 2018:
 
Domestic 
 
Foreign
 
Total 
2019
 
 
 
 
 
Equipment rentals
$
7,283

 
$
681

 
$
7,964

Sales of rental equipment
757

 
74

 
831

Sales of new equipment
238

 
30

 
268

Contractor supplies sales
92

 
12

 
104

Service and other revenues
164

 
20

 
184

Total revenue
8,534

 
817

 
9,351

Rental equipment, net
8,995

 
792

 
9,787

Property and equipment, net
554

 
50

 
604

Goodwill and other intangible assets, net
$
5,592

 
$
457

 
$
6,049

2018
 
 
 
 
 
Equipment rentals
$
6,388

 
$
552

 
$
6,940

Sales of rental equipment
609

 
55

 
664

Sales of new equipment
184

 
24

 
208

Contractor supplies sales
80

 
11

 
91

Service and other revenues
126

 
18

 
144

Total revenue
7,387

 
660

 
8,047

Rental equipment, net
8,910

 
690

 
9,600

Property and equipment, net
559

 
55

 
614

Goodwill and other intangible assets, net
$
5,665

 
$
477

 
$
6,142

2017
 
 
 
 
 
Equipment rentals
$
5,253

 
$
462

 
$
5,715

Sales of rental equipment
494

 
56

 
550

Sales of new equipment
157

 
21

 
178

Contractor supplies sales
70

 
10

 
80

Service and other revenues
102

 
16

 
118

Total revenue
$
6,076

 
$
565

 
$
6,641