EX-99.2 3 d769577dex992.htm EX-99.2 EX-99.2

Exhibit 99.2

Investor Fact Sheet

July 23, 2019


Cracker Barrel will invest up to approximately $140 million to acquire its initial non-controlling stake in Punch Bowl Social and to provide growth capital for future development, although a portion of this amount is anticipated to be offset by third-party financing, which Punch Bowl Social is presently arranging.

The agreement includes provisions for Cracker Barrel to potentially acquire a controlling or full ownership position in Punch Bowl Social in the future.

While Punch Bowl Social expects to have positive store-level and company-level EBITDA in its fiscal 2020, Cracker Barrel anticipates Punch Bowl Social’s operating income will be negative in the near-term due to growth and pre-opening expenses. The investment will be accounted for using the equity method.

Robert Thompson and the management team will continue to manage the day-to-day operations of Punch Bowl Social.

Punch Bowl Social will remain headquartered in Denver, Colorado.

Business model


Current unit count:    17 units open as of July 23, 2019
Expected new unit openings:    11 new units expected before end of calendar year 2020, this includes the grand opening of the Fort Worth, Texas location on July 27, 2019
Unit growth potential:    Over 100 locations within continental United States; international expansion possible but unplanned
Average unit square footage:    23,000+ square feet in current prototype, with plans to open units in smaller markets using a 12,000-16,000 square foot “small box” design.
Guest demographics:    Millennials and Gen Z are core guests, majority of guests under 40 years old
Average sales mix:    89% food & beverage, 11% activities
Average group sales:    25% - 35% of net sales
Average unit volumes:    $7.0 to $8.0 million, with newer units performing above system average

Target unit

store-level EBITDA, excluding pre-opening:

   17+% of net sales