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BUSINESS DESCRIPTION AND SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Sep. 30, 2013
Sep. 30, 2012
BUSINESS DESCRIPTION AND SIGNIFICANT ACCOUNTING POLICIES        
Shipping and handling expenses $ 371,699 $ 409,095 $ 1,077,340 $ 940,441
Anti-dilutive warrants 175,000 175,000 175,000 175,000