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Segment Reporting (Details) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Concentrated apple juice and apple aroma
   
Reportable segment revenue $ 733 $ 3,226
Inter-segment revenue (97) (718)
Revenue from external customers 636 2,508
Segment gross profit 31 414
Concentrated kiwifruit juice and kiwifruit puree
   
Reportable segment revenue 3,473 3,952
Inter-segment revenue (54) (191)
Revenue from external customers 3,419 3,761
Segment gross profit 2,114 1,687
Concentrated pear juice
   
Reportable segment revenue 2,184 4,829
Inter-segment revenue (11) (62)
Revenue from external customers 5,173 4,767
Segment gross profit 1,599 1,534
Fruit Juice Beverages
   
Reportable segment revenue 8,647 3,370
Inter-segment revenue (62)   
Revenue from external customers 8,585 3,370
Segment gross profit 3,512 855
Fresh Fruits And Vegetables
   
Reportable segment revenue 798 588
Inter-segment revenue      
Revenue from external customers 798 588
Segment gross profit 385 296
Total
   
Reportable segment revenue 18,835 15,965
Inter-segment revenue (224) (971)
Revenue from external customers 18,611 14,994
Segment gross profit $ 7,641 $ 4,786