BUSINESS DESCRIPTION AND SIGNIFICANT ACCOUNTING POLICIES (Details Textuals) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
BUSINESS DESCRIPTION AND SIGNIFICANT ACCOUNTING POLICIES
Shipping and handling expenses	$ 409,095	$ 361,076	$ 940,441	$ 903,820
Anti-dilutive warrants			175,000