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STOCKHOLDERS' EQUITY - Additional Information (Detail) (USD $)
0 Months Ended 1 Months Ended 12 Months Ended 1 Months Ended 1 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended 1 Months Ended
May 11, 2010
Feb. 29, 2012
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2012
Convertible Debt
Dec. 31, 2012
Secured Debt
Jun. 28, 2012
Directors and Officers
Jun. 06, 2011
Directors and Officers
Jun. 06, 2011
Three Independent Members Of The Board Of Directors
Jun. 06, 2011
Two Executive Officers
Dec. 01, 2012
Three Officers
Dec. 31, 2011
Minimum
Dec. 31, 2011
Maximum
Jul. 31, 2012
Investor Relations Consultant
Restricted Stock
Dec. 31, 2012
Investor Relations Consultant
Restricted Stock
Aug. 31, 2012
Business Development Consultant
Restricted Stock
Dec. 31, 2012
Each Consultant
Dec. 31, 2012
Total Consultant
May 31, 2012
Mr Mckay and Celebrity Foods
May 31, 2012
Attorney Of Mr Mckay and Celebrity Foods
Dec. 31, 2012
Tri-Med Corporation
May 31, 2012
Common Stock
Dec. 31, 2012
Common Stock
Dec. 31, 2011
Common Stock
Dec. 31, 2011
Common Stock
Settlement of legal dispute
Aug. 31, 2011
Common Stock
Settlement of legal dispute
Dec. 31, 2011
Common Stock
Settlement of legal dispute
Dec. 31, 2012
Series D Warrants
Dec. 31, 2011
Series D Warrants
Dec. 31, 2011
Charles Rufai
Sep. 30, 2011
John Bergeron
Stockholders Equity [Line Items]                                                              
Stock Issued During Period Shares Restricted Stock Award Net of Forfeitures 500,000   557,486                                                     25,000 100,000
Issuance of common stock for compensation of employees       $ 94,000                                       $ 100             $ 94,000
Cancellation of common stock (in shares)                                                 515,000 515,000 (515,000)        
Short-term Debt, Average Outstanding Amount                                                           23,900  
Shares Underlying Warrants     1,002,778   69,445 333,333                                           400,000 400,000    
Fair Vallue Warrants Issued Weighted Average Price Range                       $ 0.57 $ 0.74                                    
Warrants issued for debt costs associated with sale of debentures     0 279,000                                                 279,000    
Debt cost     0 167,386                                               167,386 55,786    
Interest expense other                                                       111,600 111,614    
Weighted-average estimated fair value of the options granted     408,000 696,750                                                      
Compensation expense     300,000 171,585                                                      
Unrecognized compensation expense related to non-vested stock option awards     482,110                                                        
Common stock, par value     $ 0.001 $ 0.001                   $ 1.14 $ 0.54 $ 1.05   $ 0.54 $ 1.39                        
Compensation expense to be recognized in last quarter     122,110                                                        
Compensation expense last recognized date     Dec. 31, 2014                                                        
Options granted, Shares Underlying Options     617,582       150,000 975,000 75,000 900,000 600,000                                        
Issuance of common stock for acquisition of assets of Gleric Holdings, LLC (See Note 4) (in shares)                                           170,000 170,000                
Class of detachable warrant     69,445                                                        
Weighted Average Grant Date Fair Value             $ 1.15   $ 0.65 $ 0.72 $ 0.46                                        
Commons stock retain By investor                                     448,000                        
Issuance of restricted common stock                                     135,000 100,000     235,000                
Restricted shares of common stock                           15,000 30,000 300,000 10,000 20,000         365,000                
Class of warrant or right shares issued                                         69,445                    
Purchase price, shares                     200,000                                        
Exercise price                     $ 0.54                                        
Shares of stock expried period                     2 years                                        
Fair value of the options forfeited     151,055                                                        
Number Of Officers                 3                                            
Share based compensation arrangement by share based payment award options vest term                     5 years                                        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period                     2 years                                        
Due to related parties   $ 1,020,200 $ 352,909 $ 1,330,899                                                      
Number Common Stock issued in exchange Of convertible debt   557,486                                         557,486