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Segment Information (Tables)
9 Months Ended
Sep. 30, 2018
Segment Reporting [Abstract]  
Long-lived Assets by Geographic Areas
The Company's long-lived tangible assets were located as follows:
 
As of
 
September 30,
2018
 
December 31, 2017
 
(in thousands)
United States
$
331,336

 
$
289,875

International
39,816

 
29,529

Information on Reportable Segments And Reconciliation To Consolidated Net Income
The following tables represent segment information for the three and nine months ended September 30, 2018:
 
 
As of/ Three Months Ended September 30, 2018
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total paid memberships at end of period
56,957

 
73,465

 
2,828

 
 
Total memberships at end of period (1)
58,464

 
78,635

 
2,852

 


Revenues
$
1,937,314

 
$
1,973,283

 
$
88,777

 
$
3,999,374

Cost of revenues
991,823

 
1,383,422

 
37,101

 
2,412,346

Marketing
183,521

 
251,748

 

 
435,269

Contribution profit
$
761,970

 
$
338,113

 
$
51,676

 
$
1,151,759

Other operating expenses
 
 
 
 
 
 
671,091

Operating income
 
 
 
 
 
 
480,668

Other income (expense)
 
 
 
 
 
 
(101,858
)
Benefit for income taxes
 
 
 
 
 
 
(24,025
)
Net income
 
 
 
 
 
 
$
402,835

 
As of/ Nine Months Ended September 30, 2018
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total paid memberships at end of period
56,957

 
73,465

 
2,828

 
 
Total memberships at end of period (1)
58,464

 
78,635

 
2,852

 
 
Revenues
$
5,650,555

 
$
5,676,513

 
$
280,432

 
$
11,607,500

Cost of revenues
2,812,399

 
3,966,471

 
119,418

 
6,898,288

Marketing
639,504

 
801,767

 

 
1,441,271

Contribution profit
$
2,198,652

 
$
908,275

 
$
161,014

 
$
3,267,941

Other operating expenses
 
 
 
 
 
 
1,878,482

Operating income
 
 
 
 
 
 
1,389,459

Other income (expense)
 
 
 
 
 
 
(282,397
)
Provision for income taxes
 
 
 
 
 
 
29,754

Net income
 
 
 
 
 
 
$
1,077,308



The following tables represent segment information for the three and nine months ended September 30, 2017:
 
As of/ Three Months Ended September 30, 2017
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total paid memberships at end of period
51,345

 
52,678

 
3,520

 
 
Total memberships at end of period (1)
52,772

 
56,476

 
3,569

 


Revenues
$
1,547,210

 
$
1,327,435

 
$
110,214

 
$
2,984,859

Cost of revenues
864,408

 
1,081,485

 
47,087

 
1,992,980

Marketing
128,901

 
183,589

 

 
312,490

Contribution profit (loss)
$
553,901

 
$
62,361

 
$
63,127

 
$
679,389

Other operating expenses
 
 
 
 
 
 
470,762

Operating income
 
 
 
 
 
 
208,627

Other income (expense)
 
 
 
 
 
 
(92,390
)
Benefit from income taxes
 
 
 
 
 
 
(13,353
)
Net income
 
 
 
 
 
 
$
129,590

 
As of/ Nine Months Ended September 30, 2017
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total paid memberships at end of period
51,345

 
52,678

 
3,520

 
 
Total memberships at end of period (1)
52,772

 
56,476

 
3,569

 
 
Revenues
$
4,522,751

 
$
3,538,862

 
$
345,345

 
$
8,406,958

Cost of revenues
2,445,858

 
2,946,414

 
160,040

 
5,552,312

Marketing
357,547

 
500,536

 

 
858,083

Contribution profit
$
1,719,346

 
$
91,912

 
$
185,305

 
$
1,996,563

Other operating expenses
 
 
 
 
 
 
1,403,187

Operating income
 
 
 
 
 
 
593,376

Other income (expense)
 
 
 
 
 
 
(239,385
)
Benefit from income taxes
 
 
 
 
 
 
(19,421
)
Net income
 
 
 
 
 
 
$
373,412


The following table represents the amortization of content assets:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended September 30,
 
 
 
 
 
 
 
2018
$
800,884

 
$
1,110,883

 
$
9,959

 
$
1,921,726

2017
727,832

 
899,645

 
13,259

 
1,640,736

Nine months ended September 30,
 
 
 
 
 
 
 
2018
2,283,102

 
3,195,326

 
32,247

 
5,510,675

2017
2,033,268

 
2,450,686

 
48,368

 
4,532,322


(1)
A membership (also referred to as a subscription) is defined as the right to receive Netflix service following sign-up and a method of payment being provided. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to certain new and rejoining members. Total members include those who are on a free-trial as long as a method of payment has been provided. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.