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Segment Information (Tables)
9 Months Ended
Sep. 30, 2017
Segment Reporting [Abstract]  
Long-lived Assets by Geographic Areas
The Company's long-lived tangible assets were located as follows:
 
As of
 
September 30,
2017
 
December 31, 2016
 
(in thousands)
United States
$
293,733

 
$
236,977

International
28,688

 
13,418

Information on Reportable Segments And Reconciliation To Consolidated Net Income
The following tables represent segment information for the three and nine months ended September 30, 2017:
 
 
As of/ Three Months Ended September 30, 2017
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
52,772

 
56,476

 
3,569

 


Revenues
$
1,547,210

 
$
1,327,435

 
$
110,214

 
$
2,984,859

Cost of revenues
864,408

 
1,081,485

 
47,087

 
1,992,980

Marketing
128,901

 
183,589

 

 
312,490

Contribution profit
$
553,901

 
$
62,361

 
$
63,127

 
$
679,389

Other operating expenses
 
 
 
 
 
 
470,762

Operating income
 
 
 
 
 
 
208,627

Other income (expense)
 
 
 
 
 
 
(92,390
)
Benefit from income taxes
 
 
 
 
 
 
(13,353
)
Net income
 
 
 
 
 
 
$
129,590

 
As of/ Nine Months Ended September 30, 2017
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
52,772

 
56,476

 
3,569

 


Revenues
$
4,522,751

 
$
3,538,862

 
$
345,345

 
$
8,406,958

Cost of revenues
2,445,858

 
2,946,414

 
160,040

 
5,552,312

Marketing
357,547

 
500,536

 

 
858,083

Contribution profit
$
1,719,346

 
$
91,912

 
$
185,305

 
$
1,996,563

Other operating expenses
 
 
 
 
 
 
1,403,187

Operating income
 
 
 
 
 
 
593,376

Other income (expense)
 
 
 
 
 
 
(239,385
)
Benefit from income taxes
 
 
 
 
 
 
(19,421
)
Net income
 
 
 
 
 
 
$
373,412


The following tables represent segment information for the three and nine months ended September 30, 2016:
 
As of/ Three Months Ended September 30, 2016
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
47,497

 
39,246

 
4,273

 


Revenues
$
1,304,333

 
$
853,480

 
$
132,375

 
$
2,290,188

Cost of revenues
720,658

 
748,515

 
63,671

 
1,532,844

Marketing
108,495

 
173,548

 

 
282,043

Contribution profit (loss)
$
475,180

 
$
(68,583
)
 
$
68,704

 
$
475,301

Other operating expenses
 
 
 
 
 
 
369,265

Operating income
 
 
 
 
 
 
106,036

Other income (expense)
 
 
 
 
 
 
(26,909
)
Provision for income taxes
 
 
 
 
 
 
27,610

Net income
 
 
 
 
 
 
$
51,517

 
As of/ Nine Months Ended September 30, 2016
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
47,497

 
39,246

 
4,273

 


Revenues
$
3,673,845

 
$
2,263,429

 
$
415,854

 
$
6,353,128

Cost of revenues
2,094,310

 
2,076,576

 
204,596

 
4,375,482

Marketing
277,243

 
428,839

 

 
706,082

Contribution profit (loss)
$
1,302,292

 
$
(241,986
)
 
$
211,258

 
$
1,271,564

Other operating expenses
 
 
 
 
 
 
1,045,705

Operating income
 
 
 
 
 
 
225,859

Other income (expense)
 
 
 
 
 
 
(55,621
)
Provision for income taxes
 
 
 
 
 
 
50,308

Net income
 
 
 
 
 
 
$
119,930

The following table represents the amortization of content assets:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended September 30,
 
 
 
 
 
 
 
2017
$
727,832

 
$
899,645

 
$
13,259

 
$
1,640,736

2016
597,039

 
627,069

 
19,284

 
1,243,392

Nine months ended September 30,
 
 
 
 
 
 
 
2017
2,033,268

 
2,450,686

 
48,368

 
4,532,322

2016
1,709,168

 
1,748,822

 
59,746

 
3,517,736


(1)
A membership (also referred to as a subscription) is defined as the right to receive Netflix service following sign-up and a method of payment being provided. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to certain new and rejoining members. Total members include those who are on a free-trial as long as a method of payment has been provided. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.