10-Q 1 nflx-063017x10qxdoc.htm 10-Q Document
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
 
(Mark One)
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2017
OR

o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                  to                 
Commission File Number: 001-35727
 
Netflix, Inc.
(Exact name of Registrant as specified in its charter)
 
Delaware
77-0467272
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification Number)
100 Winchester Circle, Los Gatos, California 95032
(Address and zip code of principal executive offices)
(408) 540-3700
(Registrant’s telephone number, including area code)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No   o  
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer
x
 
Accelerated filer
o
Non-accelerated filer
o
(Do not check if a smaller reporting company)
Smaller reporting company
o
 
 
 
Emerging growth company
o
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act).    Yes  o    No  x
As of June 30, 2017, there were 431,749,744 shares of the registrant’s common stock, par value $0.001, outstanding.



Table of Contents
 


2



NETFLIX, INC.
Consolidated Statements of Operations
(unaudited)
(in thousands, except per share data)

 
Three Months Ended
 
Six Months Ended
 
June 30,
2017
 
June 30,
2016
 
June 30,
2017
 
June 30,
2016
Revenues
$
2,785,464

 
$
2,105,204

 
$
5,422,099

 
$
4,062,940

Cost of revenues
1,902,308

 
1,473,098

 
3,559,332

 
2,842,638

Marketing
274,323

 
216,029

 
545,593

 
424,039

Technology and development
267,083

 
207,300

 
524,191

 
410,808

General and administrative
213,943

 
138,407

 
408,234

 
265,632

Operating income
127,807

 
70,370

 
384,749

 
119,823

Other income (expense):
 
 
 
 
 
 
 
Interest expense
(55,482
)
 
(35,455
)
 
(102,224
)
 
(70,992
)
Interest and other income (expense)
(58,363
)
 
16,317

 
(44,771
)
 
42,280

Income before income taxes
13,962

 
51,232

 
237,754

 
91,111

Provision for (benefit from) income taxes
(51,638
)
 
10,477

 
(6,068
)
 
22,698

Net income
$
65,600

 
$
40,755

 
$
243,822

 
$
68,413

Earnings per share:
 
 
 
 
 
 
 
Basic
$
0.15

 
$
0.10

 
$
0.57

 
$
0.16

Diluted
$
0.15

 
$
0.09

 
$
0.55

 
$
0.16

Weighted-average common shares outstanding:
 
 
 
 
 
 
 
Basic
431,396

 
428,483

 
431,000

 
428,300

Diluted
446,262

 
438,154

 
445,862

 
438,073













See accompanying notes to the consolidated financial statements.

3


NETFLIX, INC.
Consolidated Statements of Comprehensive Income
(unaudited)
(in thousands)
 
Three Months Ended
 
Six Months Ended
 
June 30,
2017
 
June 30,
2016
 
June 30,
2017
 
June 30,
2016
Net income
$
65,600

 
$
40,755

 
$
243,822

 
$
68,413

Other comprehensive income (loss):
 
 
 
 
 
 
 
Foreign currency translation adjustments 
14,347

 
(4,446
)
 
16,926

 
3,096

Change in unrealized gains (losses) on available-for-sale securities, net of tax of $89, $388, $166, and $1,222, respectively
144

 
636

 
271

 
2,001

Total other comprehensive income (loss)
14,491

 
(3,810
)
 
17,197

 
5,097

Comprehensive income
$
80,091

 
$
36,945

 
$
261,019

 
$
73,510

























See accompanying notes to the consolidated financial statements.

4


NETFLIX, INC.

Consolidated Statements of Cash Flows
(unaudited)
(in thousands)
   
Three Months Ended
 
Six Months Ended
   
June 30,
2017
 
June 30,
2016
 
June 30,
2017
 
June 30,
2016
Cash flows from operating activities:
 
 
 
 
 
 
 
Net income
$
65,600

 
$
40,755

 
$
243,822

 
$
68,413

Adjustments to reconcile net income to net cash used in operating activities:
 
 
 
 
 
 
 
Additions to streaming content assets
(2,664,421
)
 
(1,791,766
)
 
(5,013,087
)
 
(4,108,365
)
Increase in streaming content liabilities
514,890

 
238,517

 
881,147

 
1,144,240

Amortization of streaming content assets
1,550,794

 
1,175,361

 
2,856,477

 
2,233,882

Amortization of DVD content assets
16,511

 
20,021

 
35,109

 
40,462

Depreciation and amortization of property, equipment and intangibles
18,551

 
14,131

 
33,600

 
28,929

Stock-based compensation expense
44,028

 
44,112

 
88,916

 
86,534

Excess tax benefits from stock-based compensation

 
(13,323
)
 

 
(24,639
)
Other non-cash items
11,519

 
9,040

 
33,185

 
21,797

Foreign currency remeasurement loss on long-term debt
64,220

 

 
64,220

 

Deferred taxes
(20,702
)
 
(17,876
)
 
(47,466
)
 
(34,479
)
Changes in operating assets and liabilities:
 
 
 
 
 
 
 
Other current assets
(80,199
)
 
24,091

 
(105,601
)
 
38,399

Accounts payable
(12,439
)
 
8,795

 
(23,439
)
 
(11,103
)
Accrued expenses
(48,042
)
 
2,099

 
45,500

 
43,331

Deferred revenue
46,609

 
22,753

 
61,830

 
50,255

Other non-current assets and liabilities
(41,447
)
 
(3,003
)
 
(32,597
)
 
(32,539
)
Net cash used in operating activities
(534,528
)
 
(226,293
)
 
(878,384
)
 
(454,883
)
Cash flows from investing activities:
 
 
 
 
 
 
 
Acquisition of DVD content assets
(7,624
)
 
(17,924
)
 
(32,996
)
 
(41,131
)
Purchases of property and equipment
(65,231
)
 
(10,814
)
 
(117,754
)
 
(19,239
)
Change in other assets
(1,064
)
 
907

 
(1,833
)
 
551

Purchases of short-term investments
(14,246
)
 
(18,492
)
 
(72,020
)
 
(53,454
)
Proceeds from sale of short-term investments
14,128

 
18,752

 
69,876

 
26,940

Proceeds from maturities of short-term investments
17,605

 
24,675

 
22,705

 
87,700

Net cash (used in) provided by investing activities
(56,432
)
 
(2,896
)
 
(132,022
)
 
1,367

Cash flows from financing activities:
 
 
 
 
 
 
 
Proceeds from issuance of debt
1,420,510

 

 
1,420,510

 

Debt issuance costs
(15,013
)
 

 
(15,013
)
 

Proceeds from issuance of common stock

14,826

 
4,232

 
39,004

 
7,768

Excess tax benefits from stock-based compensation

 
13,323

 

 
24,639

Other financing activities
63

 
57

 
124

 
112

Net cash provided by financing activities
1,420,386

 
17,612

 
1,444,625

 
32,519

Effect of exchange rate changes on cash and cash equivalents
11,527

 
(2,742
)
 
16,982

 
2,592

Net change in cash and cash equivalents
840,953

 
(214,319
)
 
451,201

 
(418,405
)
Cash and cash equivalents, beginning of period
1,077,824

 
1,605,244

 
1,467,576

 
1,809,330

Cash and cash equivalents, end of period
$
1,918,777

 
$
1,390,925

 
$
1,918,777

 
$
1,390,925

Supplemental disclosure:
 
 
 
 
 
 
 
Change in investing activities included in liabilities
$
(3,493
)
 
$
(1,254
)
 
$
(20,165
)
 
$
(1,757
)
See accompanying notes to the consolidated financial statements.

5


NETFLIX, INC.
Consolidated Balance Sheets
(in thousands, except share and par value data)

 
As of
   
June 30,
2017
 
December 31,
2016
 
(unaudited)
 
 
Assets
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
1,918,777

 
$
1,467,576

Short-term investments
246,125

 
266,206

Current content assets, net
4,149,111

 
3,726,307

Other current assets
386,772

 
260,202

Total current assets
6,700,785

 
5,720,291

Non-current content assets, net
9,078,474

 
7,274,501

Property and equipment, net
309,831

 
250,395

Other non-current assets
428,133

 
341,423

Total assets
$
16,517,223

 
$
13,586,610

Liabilities and Stockholders’ Equity
 
 
 
Current liabilities:
 
 
 
Current content liabilities
$
4,095,374

 
$
3,632,711

Accounts payable
273,398

 
312,842

Accrued expenses
248,871

 
197,632

Deferred revenue
505,302

 
443,472

Total current liabilities
5,122,945

 
4,586,657

Non-current content liabilities
3,356,090

 
2,894,654

Long-term debt
4,836,502

 
3,364,311

Other non-current liabilities
89,186

 
61,188

Total liabilities
13,404,723

 
10,906,810

Commitments and contingencies (Note 6)


 


Stockholders’ equity:
 
 
 
Common stock, $0.001 par value; 4,990,000,000 shares authorized at June 30, 2017 and December 31, 2016; 431,749,744 and 430,054,212 issued and outstanding at June 30, 2017 and December 31, 2016, respectively
1,727,858

 
1,599,762

Accumulated other comprehensive loss
(31,368
)
 
(48,565
)
Retained earnings
1,416,010

 
1,128,603

Total stockholders’ equity
3,112,500

 
2,679,800

Total liabilities and stockholders’ equity
$
16,517,223

 
$
13,586,610





See accompanying notes to the consolidated financial statements.

6


NETFLIX, INC.
Notes to Consolidated Financial Statements
(unaudited)

1. Basis of Presentation and Summary of Significant Accounting Policies
The accompanying interim consolidated financial statements of Netflix, Inc. and its wholly owned subsidiaries (the “Company”) have been prepared in conformity with accounting principles generally accepted in the United States (“U.S.”) and are consistent in all material respects with those applied in the Company’s Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission (the “SEC”) on January 27, 2017. The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and judgments that affect the amounts reported in the consolidated financial statements and accompanying notes. Significant items subject to such estimates and assumptions include the streaming content asset amortization policy; the recognition and measurement of income tax assets and liabilities; and the valuation of stock-based compensation. The Company bases its estimates on historical experience and on various other assumptions that the Company believes to be reasonable under the circumstances. On a regular basis, the Company evaluates the assumptions, judgments and estimates. Actual results may differ from these estimates.
The interim financial information is unaudited, but reflects all normal recurring adjustments that are, in the opinion of management, necessary to fairly present the information set forth herein. The interim consolidated financial statements should be read in conjunction with the audited consolidated financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2016. Interim results are not necessarily indicative of the results for a full year.
The Company has three reportable segments: Domestic streaming, International streaming and Domestic DVD, all of which derive revenue from monthly membership fees. See Note 10 for further detail on the Company's segments.
There have been no material changes in the Company’s significant accounting policies, other than the adoption of Accounting Standards Update ("ASU") 2016-09 described below and in Note 9, as compared to the significant accounting policies described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2016.
In March 2016, the Financial Accounting Standards Board ("FASB") issued ASU 2016-09, Improvements to Employee Share-Based Payment Accounting, which amends Accounting Standards Codification ("ASC") Topic 718, Compensation - Stock Compensation. ASU 2016-09 simplifies several aspects of the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows. Under the new standard, all excess tax benefits and tax deficiencies are recorded as a component of the provision for income taxes in the reporting period in which they occur. Additionally, ASU 2016-09 requires that the Company present excess tax benefits on the Statement of Cash Flows as an operating activity. ASU 2016-09 is effective for fiscal years beginning after December 15, 2016. The Company adopted ASU 2016-09 in the first quarter of 2017 and elected to apply this adoption prospectively. Prior periods have not been adjusted. See Note 9 for information regarding the impact on the Company’s financial statements.
In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606) which amended the existing accounting standards for revenue recognition. ASU 2014-09 establishes principles for recognizing revenue upon the transfer of promised goods or services to customers, in an amount that reflects the expected consideration received in exchange for those goods or services. In July 2015, the FASB deferred the effective date for annual reporting periods beginning after December 15, 2017 (including interim reporting periods within those periods). Early adoption is permitted to the original effective date for annual reporting periods beginning after December 15, 2016 (including interim reporting periods within those periods). The amendments may be applied retrospectively to each prior period (full retrospective) or retrospectively with the cumulative effect recognized as of the date of initial application (modified retrospective). The Company will adopt ASU 2014-09 in the first quarter of 2018 and has updated its planned adoption method to the modified retrospective approach. Because the Company's primary source of revenues is from monthly membership fees which are recognized ratably over each monthly membership period, the Company does not expect the impact on its consolidated financial statements to be material.
In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842) in order to increase transparency and comparability among organizations by recognizing lease assets and lease liabilities on the balance sheet for those leases classified as operating leases under previous GAAP. ASU 2016-02 requires that a lessee should recognize a liability to make lease payments (the lease liability) and a right-of-use asset representing its right to use the underlying asset for the lease term on the balance sheet. ASU 2016-02 is effective for fiscal years beginning after December 15, 2018 (including interim periods within those periods) using a modified retrospective approach and early adoption is permitted. The Company will adopt ASU 2016-02 in the first quarter of 2019. Although the Company is in the process of evaluating the impact of adoption of the ASU on its consolidated financial statements, the Company currently believes the most significant changes will be related to the recognition of new right-of-use assets and lease liabilities on the Company's balance sheet for real estate operating leases.
In November 2016, the FASB issued ASU 2016-18, Restricted Cash, which requires amounts generally described as restricted cash and restricted cash equivalents be included with cash and cash equivalents when reconciling the total beginning and ending amounts for the periods shown on the statement of cash flows. ASU 2016-08 is effective for fiscal years beginning after December 15, 2017 (including interim periods

7


within those periods) using a retrospective transition method to each period presented and early adoption is permitted. The Company will adopt ASU 2016-18 in the first quarter of 2018 and does not expect the impact on its consolidated financial statements to be material.

2. Earnings Per Share

Basic earnings per share is computed using the weighted-average number of outstanding shares of common stock during the period. Diluted earnings per share is computed using the weighted-average number of outstanding shares of common stock and, when dilutive, potential common shares outstanding during the period. Potential common shares consist of incremental shares issuable upon the assumed exercise of stock options. The computation of earnings per share is as follows:
 
Three Months Ended
 
Six Months Ended
 
June 30,
2017
 
June 30,
2016
 
June 30,
2017
 
June 30,
2016
 
(in thousands, except per share data)
Basic earnings per share:
 
 
 
 
 
 
 
Net income
$
65,600

 
$
40,755

 
$
243,822

 
$
68,413

Shares used in computation:
 
 
 
 
 
 
 
Weighted-average common shares outstanding
431,396

 
428,483

 
431,000

 
428,300

Basic earnings per share
$
0.15

 
$
0.10

 
$
0.57

 
$
0.16

 
 
 
 
 
 
 
 
Diluted earnings per share:
 
 
 
 
 
 
 
Net income
$
65,600

 
$
40,755

 
$
243,822

 
$
68,413

Shares used in computation:
 
 
 
 
 
 
 
Weighted-average common shares outstanding
431,396

 
428,483

 
431,000

 
428,300

Employee stock options
14,866

 
9,671

 
14,862

 
9,773

Weighted-average number of shares
446,262

 
438,154

 
445,862

 
438,073

Diluted earnings per share
$
0.15

 
$
0.09

 
$
0.55

 
$
0.16


Employee stock options with exercise prices greater than the average market price of the common stock were excluded from the diluted calculation as their inclusion would have been anti-dilutive. The following table summarizes the potential common shares excluded from the diluted calculation:
 
Three Months Ended
 
Six months ended
 
June 30,
2017
 
June 30,
2016
 
June 30,
2017
 
June 30,
2016
 
(in thousands)
Employee stock options
215

 
1,930

 
226

 
1,634




8


3. Short-term Investments
The Company’s investment policy is consistent with the definition of available-for-sale securities. The Company does not buy and hold securities principally for the purpose of selling them in the near future. The Company’s policy is focused on the preservation of capital, liquidity and investment return. From time to time, the Company may sell certain securities but the objectives are generally not to generate profits on short-term differences in price. The following tables summarize, by major security type, the Company’s assets that are measured at fair value on a recurring basis, the category using the fair value hierarchy and where they are classified on the Consolidated Balance Sheets:
 
As of June 30, 2017
 
Amortized
Cost
 
Gross
Unrealized
Gains
 
Gross
Unrealized
Losses
 
Estimated
Fair Value
 
Cash and cash equivalents
 
Short-term investments
 
Non-current assets (1)
 
(in thousands)
Cash
$
1,348,434

 
$

 
$

 
$
1,348,434

 
$
1,344,799

 
$

 
$
3,635

Level 1 securities:
 
 
 
 
 
 
 
 
 
 
 
 
 
Money market funds
275,248

 


 

 
275,248

 
273,978

 

 
1,270

Level 2 securities:
 
 
 
 
 
 
 
 
 
 
 
 
 
Time Deposits
300,000

 

 

 
300,000

 
300,000

 

 

Corporate debt securities
189,190

 
228

 
(392
)
 
189,026

 

 
189,026

 

Government securities
35,906

 

 
(169
)
 
35,737

 

 
35,737

 

Agency securities
21,569

 

 
(207
)
 
21,362

 

 
21,362

 

Total
$
2,170,347

 
$
228

 
$
(768
)
 
$
2,169,807

 
$
1,918,777

 
$
246,125

 
$
4,905


 
As of December 31, 2016
 
Amortized
Cost
 
Gross
Unrealized
Gains
 
Gross
Unrealized
Losses
 
Estimated
Fair Value
 
Cash and cash equivalents
 
Short-term investments
 
Non-current assets (1)
 
(in thousands)
Cash
$
1,267,523

 
$

 
$

 
$
1,267,523

 
$
1,264,126

 
$

 
$
3,397

Level 1 securities:
 
 
 
 
 
 
 
 
 
 
 
 
 
Money market funds
204,967

 

 

 
204,967

 
203,450

 

 
1,517

Level 2 securities:
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate debt securities
199,843

 
110

 
(731
)
 
199,222

 

 
199,222

 

Government securities
35,944

 

 
(128
)
 
35,816

 

 
35,816

 

Certificates of deposit
9,833

 

 

 
9,833

 

 
9,833

 

Agency securities
21,563

 

 
(228
)
 
21,335

 

 
21,335

 

Total
$
1,739,673

 
$
110

 
$
(1,087
)
 
$
1,738,696

 
$
1,467,576

 
$
266,206

 
$
4,914


(1) Primarily restricted cash that is related to workers compensation deposits and letter of credit agreements.

Fair value is a market-based measurement that is determined based on the assumptions that market participants would use in pricing an asset or liability. The hierarchy level assigned to each security in the Company’s available-for-sale portfolio and cash equivalents is based on its assessment of the transparency and reliability of the inputs used in the valuation of such instrument at the measurement date. The fair value of available-for-sale securities and cash equivalents included in the Level 1 category is based on quoted prices that are readily and regularly available in an active market. The fair value of available-for-sale securities included in the Level 2 category is based on observable inputs, such as quoted prices for similar assets at the measurement date; quoted prices in markets that are not active; or other inputs that are observable, either directly or indirectly. These values were obtained from an independent pricing service and were evaluated using pricing models that vary by asset class and may incorporate available trade, bid and other market information and price quotes from well-established independent pricing vendors and broker-dealers. The Company's procedures include controls to ensure that appropriate fair values are recorded, such as comparing prices obtained from multiple independent sources. See Note 5 to the consolidated financial statements for further information regarding the fair value of the Company’s senior notes.
Because the Company does not intend to sell the investments that are in an unrealized loss position and it is not likely that the Company will be required to sell any investments before recovery of their amortized cost basis, the Company does not consider those investments with an unrealized loss to be other-than-temporarily impaired at June 30, 2017 or December 31, 2016, respectively. There were no material other-than-temporary impairments or credit losses related to available-for-sale securities in the three and six months ended June 30, 2017 and 2016, respectively. In addition, there were no material gross realized gains or losses in the three and six months ended June 30, 2017 and 2016, respectively.

9


The estimated fair value of short-term investments by contractual maturity as of June 30, 2017 is as follows:
 
(in thousands)
Due within one year
$
55,718

Due after one year and through five years
190,407

Total short-term investments
$
246,125



4. Balance Sheet Components
Content Assets
Content assets consisted of the following:
 
As of
 
June 30,
2017
 
December 31,
2016
 
(in thousands)
Licensed content, net
$
11,195,034

 
$
9,595,315

 
 
 
 
Produced content, net


 


Released, less amortization
861,967

 
335,400

In production
1,057,283

 
1,010,463

In development
95,240

 
34,215

 
2,014,490

 
1,380,078

DVD, net
18,061

 
25,415

Total
$
13,227,585

 
$
11,000,808

 
 
 
 
Current content assets, net
$
4,149,111

 
$
3,726,307

Non-current content assets, net
$
9,078,474

 
$
7,274,501

Produced content is included in "Non-current content assets, net" on the Consolidated Balance Sheets. Certain original content is licensed and therefore not included in produced content. Of the produced content that has been released, approximately 29% , 77% and over 80% of the unamortized cost is expected to be amortized over the next twelve, thirty-six and forty-eight months, respectively. The amount of accrued participations and residuals to be paid during the next twelve months is not material.
Property and Equipment, Net
Property and equipment and accumulated depreciation consisted of the following:
 
 
As of
 
 
 
 
June 30,
2017
 
December 31,
2016
 
Estimated Useful Lives

 
 
(in thousands)
 
 
Information technology assets
 
$
213,447

 
$
185,345

 
3 years
Furniture and fixtures
 
45,374

 
32,185

 
3 years
Buildings
 
40,681

 
40,681

 
30 years
Leasehold improvements
 
205,514

 
107,945

 
Over life of lease
DVD operations equipment
 
70,152

 
70,152

 
5 years
Corporate aircraft
 
29,304

 

 
8 years
Capital work-in-progress
 
11,409

 
108,296

 

Property and equipment, gross
 
615,881

 
544,604

 
 
Less: Accumulated depreciation
 
(306,050
)
 
(294,209
)
 
 
Property and equipment, net
 
$
309,831

 
$
250,395

 
 


10


The decrease in capital work-in-progress from December 31, 2016 is primarily due to leasehold improvements for the Company's expanded Los Gatos, California headquarters and the Company's new Los Angeles, California facility, both of which were placed into operation in the first quarter of 2017.


5. Long-term Debt

As of June 30, 2017, the Company had aggregate outstanding long-term debt of $4,836.5 million, net of $48.2 million of issuance costs, with varying maturities (the "Notes"). Each of the Notes were issued at par and are senior unsecured obligations of the Company. Interest is payable semi-annually at fixed rates.
The following table provides a summary of the Company's Notes and the fair values based on quoted market prices in less active markets as of June 30, 2017 and December 31, 2016:
 
 
 
 
 
 
 
 
 
Level 2 Fair Value as of
 
Principal Amount at Par
 
Issuance Date
 
Maturity
 
Interest Payment Dates
 
June 30, 2017
 
December 31, 2016
 
(in millions)
 
 
 
 
 
 
 
(in millions)
3.625% Senior Notes (1)
$
1,484.7

 
May 2017
 
2027
 
May 15 and November 15
 
$
1,513

 
$

4.375% Senior Notes
1,000.0

 
October 2016
 
2026
 
May 15 and November 15
 
1,004

 
975

5.50% Senior Notes
700.0

 
February 2015
 
2022
 
April 15 and October 15
 
762

 
758

5.875% Senior Notes
800.0

 
February 2015
 
2025
 
April 15 and October 15
 
888

 
868

5.750% Senior Notes
400.0

 
February 2014
 
2024
 
March 1 and September 1
 
438

 
431

5.375% Senior Notes
500.0

 
February 2013
 
2021
 
February 1 and August 1
 
541

 
539

 
$
4,884.7

 
 
 
 
 
 
 
 
 
 
(1) Debt is denominated in euro with a €1,300 million aggregate principal amount and is remeasured into U.S. dollars at each balance sheet date. Total proceeds were $1,420.5 million and remeasurement loss on long-term debt was $64.2 million for the three months ending June 30, 2017.

Each of the Notes are repayable in whole or in part upon the occurrence of a change of control, at the option of the holders, at a purchase price in cash equal to 101% of the principal plus accrued interest. The Company may redeem the Notes prior to maturity in whole or in part at an amount equal to the principal amount thereof plus accrued and unpaid interest and an applicable premium. The Notes include, among other terms and conditions, limitations on the Company's ability to create, incur or allow certain liens; enter into sale and lease-back transactions; create, assume, incur or guarantee additional indebtedness of certain of the Company's subsidiaries; and consolidate or merge with, or convey, transfer or lease all or substantially all of the Company's and its subsidiaries assets, to another person. As of June 30, 2017 and December 31, 2016, the Company was in compliance with all related covenants.


6. Commitments and Contingencies

Streaming Content
As of June 30, 2017, the Company had $15.7 billion of obligations comprised of $4.1 billion included in "Current content liabilities" and $3.4 billion of "Non-current content liabilities" on the Consolidated Balance Sheets and $8.2 billion of obligations that are not reflected on the Consolidated Balance Sheets as they did not yet meet the criteria for asset recognition.
As of December 31, 2016, the Company had $14.5 billion of obligations comprised of $3.6 billion included in "Current content liabilities" and $2.9 billion of "Non-current content liabilities" on the Consolidated Balance Sheets and $8.0 billion of obligations that are not reflected on the Consolidated Balance Sheets as they did not yet meet the criteria for asset recognition.
The expected timing of payments for these streaming content obligations is as follows:



 
As of 
 
June 30,
2017
 
December 31,
2016
 
(in thousands)
Less than one year
$
6,592,517

 
$
6,200,611

Due after one year and through three years
7,461,470

 
6,731,336

Due after three years and through five years
1,488,760

 
1,386,934

Due after five years
156,640

 
160,606

Total streaming content obligations
$
15,699,387

 
$
14,479,487

Content obligations include amounts related to the acquisition, licensing and production of streaming content. Obligations that are in non-U.S. dollar currencies are translated to the U.S. dollar at period end rates. An obligation for the production of content includes non-cancelable commitments under creative talent and employment agreements. An obligation for the acquisition and licensing of content is incurred at the time the Company enters into an agreement to obtain future titles. Once a title becomes available, a content liability is recorded on the Consolidated Balance Sheets. Certain agreements include the obligation to license rights for unknown future titles, the ultimate quantity and/or fees for which are not yet determinable as of the reporting date. Traditional film output deals, like the U.S. output deal with Disney, or certain TV series license agreements where the number of seasons to be aired is unknown, are examples of such license agreements. The Company does not include any estimated obligation for these future titles beyond the known minimum amount. However, the unknown obligations are expected to be significant.
Legal Proceedings
From time to time, in the normal course of its operations, the Company is subject to litigation matters and claims, including claims relating to employee relations, business practices and patent infringement. Litigation can be expensive and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to predict and the Company's view of these matters may change in the future as the litigation and events related thereto unfold. The Company expenses legal fees as incurred. The Company records a provision for contingent losses when it is both probable that a liability has been incurred and the amount of the loss can be reasonably estimated. An unfavorable outcome to any legal matter, if material, could have an adverse effect on the Company's operations or its financial position, liquidity or results of operations.
The Company is involved in litigation matters not listed herein but does not consider the matters to be material either individually or in the aggregate at this time. The Company's view of the matters not listed may change in the future as the litigation and events related thereto unfold.
Indemnification
In the ordinary course of business, the Company has entered into contractual arrangements under which it has agreed to provide indemnification of varying scope and terms to business partners and other parties with respect to certain matters, including, but not limited to, losses arising out of the Company’s breach of such agreements and out of intellectual property infringement claims made by third parties. In these circumstances, payment may be conditional on the other party making a claim pursuant to the procedures specified in the particular contract.
The Company's obligations under these agreements may be limited in terms of time or amount, and in some instances, the Company may have recourse against third parties for certain payments. In addition, the Company has entered into indemnification agreements with its directors and certain of its officers that will require it, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors or officers. The terms of such obligations vary.
It is not possible to make a reasonable estimate of the maximum potential amount of future payments under these or similar agreements due to the conditional nature of the Company’s obligations and the unique facts and circumstances involved in each particular agreement. No amount has been accrued in the accompanying consolidated financial statements with respect to these indemnification obligations.


7. Stockholders’ Equity
Stock Option Plan
In June 2011, the Company adopted the 2011 Stock Plan. The 2011 Stock Plan provides for the grant of incentive stock options to employees and for the grant of non-statutory stock options, stock appreciation rights, restricted stock and restricted stock units to employees, directors and consultants. As of June 30, 2017, 11.9 million shares were reserved for future grants under the 2011 Stock Plan.

12


A summary of the activities related to the Company’s stock option plans is as follows:
 
 
 
Options Outstanding
 
 
 
 
 
Shares
Available
for Grant
 
Number of
Shares
 
Weighted-
Average
Exercise Price
(per share)
 
Weighted-Average Remaining
Contractual Term
(in years)
 
Aggregate
Intrinsic Value
(in thousands)
Balances as of December 31, 2016
13,289,953

 
22,437,347

 
$
44.83

 
 
 
 
Granted
(1,374,941
)
 
1,374,941

 
145.41

 
 
 
 
Exercised

 
(1,695,532
)
 
23.11

 
 
 
 
Expired

 
(1,561
)
 
$
3.25

 
 
 
 
Balances as of June 30, 2017
11,915,012

 
22,115,195

 
$
52.75

 
6.11
 
$
2,141,769

Vested and exercisable as of June 30, 2017
 
 
22,115,195

 
$
52.75

 
6.11
 
$
2,141,769


The aggregate intrinsic value in the table above represents the total pretax intrinsic value (the difference between the Company’s closing stock price on the last trading day of the second quarter of 2017 and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on the last trading day of the second quarter of 2017. This amount changes based on the fair market value of the Company’s common stock.
A summary of the amounts related to option exercises, is as follows:
 
Three Months Ended
 
Six Months Ended
 
June 30,
2017
 
June 30,
2016
 
June 30,
2017
 
June 30,
2016
 
(in thousands)
Total intrinsic value of options exercised
$
101,727

 
$
37,268

 
$
208,824

 
$
68,725

Cash received from options exercised
$
14,826

 
$
4,232

 
$
39,004

 
$
7,768

Stock-based Compensation
Stock options granted are exercisable for the full ten year contractual term regardless of employment status. The following table summarizes the assumptions used to value option grants using the lattice-binomial model and the valuation data:
 
Three Months Ended
 
Six Months Ended
 
June 30,
2017
 
June 30,
2016
 
June 30,
2017
 
June 30,
2016
Dividend yield
%
 
%
 
%
 
%
Expected volatility
34
%
 
45
%
 
34% - 37%

 
45% - 50%

Risk-free interest rate
2.37
%
 
1.83
%
 
2.37%- 2.45%

 
1.83% - 2.04%

Suboptimal exercise factor
2.51

 
2.48

 
2.48 - 2.51

 
2.48

Weighted-average fair value (per share)
$
67.21

 
$
48.38

 
$
64.67

 
$
49.52

Total stock-based compensation expense (in thousands)
$
44,028

 
$
44,112

 
$
88,916

 
$
86,534

Total income tax impact on provision (in thousands)
$
14,477

 
$
16,571

 
$
29,178

 
$
32,534


The Company considers several factors in determining the suboptimal exercise factor, including the historical and estimated option exercise behavior.
The Company calculates expected volatility based solely on implied volatility. The Company believes that implied volatility of publicly traded options in its common stock is more reflective of market conditions, and given consistently high trade volumes of the options, can reasonably be expected to be a better indicator of expected volatility than historical volatility of its common stock.
In valuing shares issued under the Company’s employee stock option plans, the Company bases the risk-free interest rate on U.S. Treasury zero-coupon issues with terms similar to the contractual term of the options. The Company does not anticipate paying any cash dividends in the foreseeable future and therefore uses an expected dividend yield of zero in the option valuation model. The Company does not use a post-vesting termination rate as options are fully vested upon grant date.



13


8. Accumulated Other Comprehensive Loss

The following table summarizes the changes in the accumulated balance of other comprehensive income (loss), net of tax, for the three and six months ended June 30, 2017:

 
Foreign currency
 
Change in unrealized gains on available-for-sale securities
 
Total
 
(in thousands)
Balance as of March 31, 2017
$
(45,387
)
 
$
(472
)
 
$
(45,859
)
Other comprehensive income before reclassifications
14,347

 
144

 
14,491

Net decrease in other comprehensive loss
14,347

 
144

 
14,491

Balance as of June 30, 2017
$
(31,040
)
 
$
(328
)
 
$
(31,368
)


 
Foreign currency
 
Change in unrealized gains on available-for-sale securities
 
Total
 
(in thousands)
Balance as of December 31, 2016
$
(47,966
)
 
$
(599
)
 
$
(48,565
)
Other comprehensive income before reclassifications
16,926

 
271

 
17,197

Net decrease in other comprehensive loss
16,926

 
271

 
17,197

Balance as of June 30, 2017
$
(31,040
)
 
$
(328
)
 
$
(31,368
)
The amounts reclassified from accumulated other comprehensive loss were immaterial for the three and six months ended June 30, 2017.


9. Income Taxes
The effective tax rates for the three months ended June 30, 2017 and 2016 were (370)% and 20%, respectively. The effective tax rate for the six months ended June 30, 2017 and 2016 were (3)% and 25%, respectively. The effective tax rate for the three and six months ended June 30, 2017 differed from the Federal statutory rate primarily due to the recognition of excess tax benefits as a component of the provision for income taxes attributable to the adoption of ASU 2016-09, foreign income taxed at rates lower than the U.S. statutory rate and Federal and California research and development ("R&D") credits, partially offset by state taxes and non-deductible expenses. The effective tax rate for the three and six months ended June 30, 2016 differed from the Federal statutory rate primarily due to Federal and California R&D credits partially offset by state taxes, foreign taxes and non-deductible expenses. The decrease in effective tax rate for the three and six months ended June 30, 2017 as compared to the same period in 2016 was due primarily to the recognition of excess tax benefits attributable to the adoption of ASU 2016-09 and an increase in foreign income taxed at rates lower than the US statutory rate.
Gross unrecognized tax benefits were $29.3 million and $19.7 million as of June 30, 2017 and December 31, 2016, respectively. The gross unrecognized tax benefits, if recognized by the Company, will result in a reduction of approximately $25.8 million to the provision for income taxes thereby favorably impacting the Company’s effective tax rate. As of June 30, 2017, gross unrecognized tax benefits of $8.9 million was classified as “Other non-current liabilities” and $20.4 million as a reduction to deferred tax assets which was classified as "Other non-current assets" in the Consolidated Balance Sheets. The Company includes interest and penalties related to unrecognized tax benefits within the "Provision (benefit) for income taxes" on the Consolidated Statements of Operations and “Other non-current liabilities” in the Consolidated Balance Sheets. Interest and penalties included in the Company’s “Provision (benefit) for income taxes” were not material in any of the periods presented.
Deferred tax assets include $318.2 million and $227.2 million classified as “Other non-current assets” on the Consolidated Balance Sheets as of June 30, 2017 and December 31, 2016, respectively. In evaluating its ability to realize the net deferred tax assets, the Company considered all available positive and negative evidence, including its past operating results and the forecast of future market growth, forecasted earnings, future taxable income, and prudent and feasible tax planning strategies. As of June 30, 2017, the Company has a valuation allowance of $21.9 million primarily due to foreign tax credit carryovers. As of December 31, 2016, it was considered more likely than not that substantially all deferred tax assets would be realized.
As a result of the adoption of ASU 2016-09 in the first quarter of 2017, the Company recorded a cumulative effect adjustment to increase retained earnings by $43.6 million with a corresponding increase to deferred tax assets for the Federal and state net operating losses attributable to excess tax benefits from stock-based compensation which had not been previously recognized. All excess tax benefits and deficiencies in the current and future periods will be recognized as income tax expense in the Company’s Consolidated Statement of Operations in the reporting

14


period in which they occur. This will result in increased volatility in the Company’s effective tax rate. For the three and six months ended June 30, 2017, the Company recognized a discrete tax benefit related to the excess tax benefits from stock-based compensation of $32.8 million and $68.8 million, respectively.
The Company files U.S. Federal, state and foreign tax returns. The Company is currently under examination by the IRS for 2014 and 2015. The 2008 through 2015 state tax returns are subject to examination by state tax authorities. The Company has no significant foreign jurisdiction audits underway. The years 2011 through 2016 remain subject to examination by foreign tax authorities. Given the potential outcome of the current examinations as well as the impact of the current examinations on the potential expiration of the statute of limitations, it is reasonably possible that the balance of unrecognized tax benefits could significantly change within the next twelve months. At this time, an estimate of the range of reasonably possible adjustments to the balance of unrecognized tax benefits cannot be made.

10. Segment Information
The Company has three reportable segments: Domestic streaming, International streaming and Domestic DVD. Segment information is presented in the same manner that the Company’s chief operating decision maker ("CODM") reviews the operating results in assessing performance and allocating resources. The Company’s CODM reviews revenues and contribution profit (loss) for each of the reportable segments. Contribution profit (loss) is defined as revenues less cost of revenues and marketing expenses incurred by the segment. The Company has aggregated the results of the International operating segments into one reportable segment because these operating segments share similar long-term economic and other qualitative characteristics.
The Domestic streaming segment derives revenues from monthly membership fees for services consisting solely of streaming content to members in the United States. The International streaming segment derives revenues from monthly membership fees for services consisting solely of streaming content to members outside the United States. The Domestic DVD segment derives revenues from monthly membership fees for services consisting solely of DVD-by-mail. Revenues and the related payment card fees are attributed to the operating segment based on the nature of the underlying membership (streaming or DVD) and the geographic region from which the membership originates. There are no internal revenue transactions between the Company’s segments.
The vast majority of the cost of revenues relate to content expenses, which include the amortization of streaming content assets and other costs associated with the licensing and acquisition of streaming content. In connection with the Company's global expansion, content acquired, licensed, and produced increasingly includes global rights. The Company allocates this content between the International and Domestic streaming segments based on estimated fair market value. Content expenses for each streaming segment thus include both expenses directly incurred by the segment as well as an allocation of expenses incurred for global or multi-territory rights. Other costs of revenues such as delivery costs are primarily attributed to the operating segment based on amounts directly incurred by the segment. Marketing expenses consist primarily of advertising expenses and payments made to marketing partners, including consumer electronics ("CE") manufacturers, multichannel video programming distributors ("MVPDs"), mobile operators and internet service providers ("ISPs"), which are generally included in the segment in which the expenditures are directly incurred.
The Company's long-lived tangible assets were located as follows:
 
As of
 
June 30,
2017
 
December 31, 2016
 
(in thousands)
United States
$
286,897

 
$
236,977

International
22,934

 
13,418


15


The following tables represent segment information for the three and six months ended June 30, 2017:
 
 
As of/ Three Months Ended June 30, 2017
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
51,921

 
52,031

 
3,758

 

Revenues
$
1,505,499

 
$
1,165,228

 
$
114,737

 
$
2,785,464

Cost of revenues
831,962

 
1,017,612

 
52,734

 
1,902,308

Marketing
113,608

 
160,715

 

 
274,323

Contribution profit (loss)
$
559,929

 
$
(13,099
)
 
$
62,003

 
$
608,833

Other operating expenses
 
 
 
 
 
 
481,026

Operating income
 
 
 
 
 
 
127,807

Other income (expense)
 
 
 
 
 
 
(113,845
)
Benefit from income taxes
 
 
 
 
 
 
(51,638
)
Net income
 
 
 
 
 
 
$
65,600

 
As of/ Six Months Ended June 30, 2017
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
51,921

 
52,031

 
3,758

 

Revenues
$
2,975,541

 
$
2,211,427

 
$
235,131

 
$
5,422,099

Cost of revenues
1,581,450

 
1,864,929

 
112,953

 
3,559,332

Marketing
228,646

 
316,947

 

 
545,593

Contribution profit
$
1,165,445

 
$
29,551

 
$
122,178

 
$
1,317,174

Other operating expenses
 
 
 
 
 
 
932,425

Operating income
 
 
 
 
 
 
384,749

Other income (expense)
 
 
 
 
 
 
(146,995
)
Benefit from income taxes
 
 
 
 
 
 
(6,068
)
Net income
 
 
 
 
 
 
$
243,822


The following tables represent segment information for the three and six months ended June 30, 2016:
 
As of/ Three Months Ended June 30, 2016
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
47,129

 
36,048

 
4,530

 

Revenues
$
1,208,271

 
$
758,201

 
$
138,732

 
$
2,105,204

Cost of revenues
707,106

 
698,162

 
67,830

 
1,473,098

Marketing
86,806

 
129,223

 

 
216,029

Contribution profit (loss)
$
414,359

 
$
(69,184
)
 
$
70,902

 
$
416,077

Other operating expenses
 
 
 
 
 
 
345,707

Operating income
 
 
 
 
 
 
70,370

Other income (expense)
 
 
 
 
 
 
(19,138
)
Provision for income taxes
 
 
 
 
 
 
10,477

Net income
 
 
 
 
 
 
$
40,755


16


 
As of/ Six Months Ended June 30, 2016
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
47,129

 
36,048

 
4,530

 

Revenues
$
2,369,512

 
$
1,409,949

 
$
283,479

 
$
4,062,940

Cost of revenues
1,373,652

 
1,328,061

 
140,925

 
2,842,638

Marketing
168,748

 
255,291

 

 
424,039

Contribution profit (loss)
$
827,112

 
$
(173,403
)
 
$
142,554

 
$
796,263

Other operating expenses
 
 
 
 
 
 
676,440

Operating income
 
 
 
 
 
 
119,823

Other income (expense)
 
 
 
 
 
 
(28,712
)
Provision for income taxes
 
 
 
 
 
 
22,698

Net income
 
 
 
 
 
 
$
68,413


The following table represents the amortization of content assets:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended June 30,
 
 
 
 
 
 
 
2017
$
696,688

 
$
854,106

 
$
16,511

 
$
1,567,305

2016
581,390

 
593,971

 
20,021

 
1,195,382

Six months ended June 30,
 
 
 
 
 
 
 
2017
1,305,436

 
1,551,041

 
35,109

 
2,891,586

2016
1,112,129

 
1,121,753

 
40,462

 
2,274,344


(1)
A membership (also referred to as a subscription or a member) is defined as the right to receive Netflix service following sign-up and a method of payment being provided. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to certain new and rejoining members. Total members include those who are on a free-trial as long as a method of payment has been provided. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.



17




Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Forward-Looking Statements
This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of the federal securities laws. These forward-looking statements include, but are not limited to statements regarding: our core strategy; the impact of, and the Company’s response to, new accounting standards; content amortization; pricing changes; dividends; impact of foreign currency and exchange rate fluctuations, including on net income, revenues and average revenues per paying member; investments in global streaming, including original content; impact of content on membership growth; cash use in connection with the acquisition, licensing and production of content; liquidity and free cash flow; unrecognized tax benefits; deferred tax assets; effective tax rate; accessing and obtaining additional capital; accounting treatment for changes related to content assets; and future contractual obligations, including unknown streaming content obligations and timing of payments. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to differ materially from those included in forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed in our Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission (“SEC”) on January 27, 2017, in particular the risk factors discussed under the heading “Risk Factors” in Part I, Item IA. 
We assume no obligation to revise or publicly release any revision to any forward-looking statements contained in this Quarterly Report on Form 10-Q, unless required by law.
Investors and others should note that we announce material financial information to our investors using our investor relations Web site (http://ir.netflix.com), SEC filings, press releases, public conference calls and webcasts. We use these channels, as well as social media, to communicate with our members and the public about our company, our services and other issues. It is possible that the information we post on social media could be deemed to be material information. Therefore, we encourage investors, the media, and others interested in our company to review the information we post on the United States ("U.S.") social media channels listed on our investor relations Web site.

Overview
We are the world’s leading internet television network with 104 million streaming members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. Additionally, in the U.S., our members can receive DVDs delivered quickly to their homes.
We are a pioneer in the internet delivery of TV shows and movies, launching our streaming service in 2007. Since this launch, we have developed an ecosystem for internet-connected screens and have added increasing amounts of content that enable consumers to enjoy TV shows and movies directly on their internet-connected screens. As a result of these efforts, we have experienced growing consumer acceptance of, and interest in, the delivery of TV shows and movies directly over the internet. Historically, the first and fourth quarters (October through March) represent our greatest membership growth across our Domestic and International streaming segments. Our membership growth may be impacted by the release of certain high-profile original content, which may affect historical seasonal patterns. Internationally, we expect each market to demonstrate more predictable seasonal patterns as our service offering in each market becomes more established and we have a longer history to assess such patterns.
Our core strategy is to grow our streaming membership business globally within the parameters of our profit margin targets. We are continuously improving our members' experience by expanding our streaming content with a focus on a programming mix of content that delights our members. In addition, we are perpetually enhancing our user interface and extending our streaming service to more internet-connected screens. Our members can also download a selection of titles for offline viewing.

Results of Operations

The following represents our consolidated performance highlights:
 
As of/ Three Months Ended
 
Change
 
June 30,
2017
 
June 30,
2016
 
Q2'17 vs. Q2'16
 
(in thousands, except revenue per membership and percentages)

Global streaming memberships at end of period
103,952

 
83,177

 
20,775

 
25
%
Global streaming average monthly revenue per paying membership
$
9.21

 
$
8.32

 
$
0.89

 
11
%
Revenues
2,785,464

 
2,105,204

 
680,260

 
32
%
Global operating income
127,807

 
70,370

 
57,437

 
82
%
Global operating margin
4.6
%
 
3.3
%
 
1.3
%
 
39
%
Net income
65,600

 
40,755

 
24,845

 
61
%

18



Consolidated revenues for the three months ended June 30, 2017 increased $680.3 million as compared to the three months ended June 30, 2016 due to growth in the average number of paid streaming memberships globally, the majority of which was growth in our international memberships reflecting our expansion and focus on Netflix as a global internet TV network. In addition, the average monthly revenue per paying streaming membership increased primarily due to price changes and plan mix. The increase in operating income for the three months ended June 30, 2017 as compared to the same period in 2016 was due primarily to increased revenues partially offset by increased content expenses as we continue to acquire, license and produce content, including more Netflix originals, as well as increased headcount costs to support continued improvements in our streaming service, our international expansion, and increased content production activities. The increase in net income was comprised of an increase in operating income and an increase in the tax benefit primarily due to the adoption of ASU 2016-09 in the first quarter of 2017, partially offset by an increase in interest expense primarily due to the higher principal of notes outstanding and an increase in foreign exchange losses primarily due to the remeasurement of our euro denominated senior notes.
We offer three types of streaming membership plans. In the U.S. our "basic" plan is priced at $7.99 per month and includes access to standard definition quality streaming on a single screen at a time. Our "standard" plan is our most popular streaming plan and is priced at $9.99 per month and includes access to high definition quality streaming on two screens concurrently. Our "premium" plan is priced at $11.99 per month and includes access to high definition and ultra-high definition quality content on four screens concurrently. Internationally, the membership plans are structured similarly to the U.S. and range in price from the U.S. dollar equivalent of approximately $5.00 per month to $18.00 per month.
We expect that from time to time the prices of our membership plans in each country may change. For instance, in May 2014, in the U.S., we increased the price of our standard plan from $7.99 per month to $8.99 per month with existing memberships grandfathered for a two year period. In October 2015, in the U.S., we increased the price of this same standard plan from $8.99 per month to $9.99 per month with existing memberships grandfathered for a one year period. In 2016, we phased out grandfathered pricing, giving members the option of electing the basic streaming plan at $7.99 per month, continuing on the standard streaming plan at the higher price of $9.99 per month, or electing the premium plan at $11.99 per month.

The following represents the key elements to our segment results of operations:
We define contribution profit (loss) as revenues less cost of revenues and marketing expenses incurred by the segment. We believe this is an important measure of our operating segment performance as it represents each segment's performance before global corporate costs.
For the Domestic and International streaming segments, content expenses, which include the amortization of the streaming content assets and other expenses associated with the licensing and acquisition of streaming content, represent the vast majority of cost of revenues. Streaming content rights were generally obtained for our current geographic regions. As we expanded internationally, we obtained additional rights for new geographies. With our global expansion, we now aspire to obtain global rights for our content. We allocate this content between the Domestic and International streaming segments based on estimated fair market value. Other cost of revenues such as streaming delivery expenses, customer service and payment processing fees, including those we pay to our integrated payment partners, tend to be lower as a percentage of total cost of revenues. We have built our own global content delivery network ("Open Connect") to help us efficiently stream a high volume of content to our members over the internet. Streaming delivery expenses, therefore, include equipment costs related to Open Connect and all third-party costs, such as cloud computing costs, associated with delivering streaming content over the internet. Cost of revenues in the Domestic DVD segment consist primarily of delivery expenses, content expenses, including amortization of DVD content assets and revenue sharing expenses, and other expenses associated with our DVD processing and customer service centers. Delivery expenses for the Domestic DVD segment consist of the postage costs to mail DVDs to and from our members and the packaging and label costs for the mailers.
For the Domestic and International streaming segments, marketing expenses consist primarily of advertising expenses and revenue sharing payments made to our marketing partners, including CE manufacturers, MVPDs, mobile operators and ISPs. Advertising expenses include promotional activities such as digital and television advertising. Marketing expenses are incurred by our Domestic and International streaming segments given our focus on building consumer awareness of the streaming offerings, and in particular our original content. Marketing expenses incurred by our International streaming segment have been significant and fluctuate dependent upon the number of international territories in which our streaming service is offered and the timing of the launch of new territories.
We have demonstrated our ability to grow domestic streaming contribution margin as evidenced by the increase in contribution margin from 17% in 2012 to 37% in the second quarter of 2017. As a result of our focus on growing the streaming segments, contribution margins for the Domestic and International streaming segments are lower than for our Domestic DVD segment.



19


Domestic Streaming Segment
Three months ended June 30, 2017 as compared to the three months ended June 30, 2016
 
 
As of/ Three Months Ended
 
Change
 
 
June 30,
2017
 
June 30,
2016
 
Q2'17 vs. Q2'16
 
 
(in thousands, except revenue per membership and percentages)
Memberships:
 
 
 
 
 
 
 
 
Net additions
 
1,067

 
162

 
905

 
559
%
Memberships at end of period
 
51,921

 
47,129

 
4,792

 
10
%
Paid memberships at end of period
 
50,323

 
46,004

 
4,319

 
9
%
Average monthly revenue per paying membership
 
$
10.07

 
$
8.78

 
$
1.29

 
15
%
 
 
 
 
 
 
 
 
 
Contribution profit:
 
 
 
 
 
 
 
 
Revenues
 
$
1,505,499

 
$
1,208,271

 
$
297,228

 
25
%
Cost of revenues
 
831,962

 
707,106

 
124,856

 
18
%
Marketing
 
113,608

 
86,806

 
26,802

 
31
%
Contribution profit
 
559,929

 
414,359

 
145,570

 
35
%
Contribution margin
 
37
%
 
34
%
 
 
 
 

In the Domestic streaming segment, we derive revenues from monthly membership fees for services consisting solely of streaming content to our members in the United States. The increase in our domestic streaming revenues was primarily due to the 9% growth in the average number of paid memberships, as well as a 15% increase in the average monthly revenue per paying membership, resulting from our price changes and plan mix. In the second half of 2016, we phased out grandfathered pricing and cancellations by members whose grandfathered pricing expired were not material. Our standard plan continues to be the most popular plan choice for new memberships.
The increase in domestic streaming cost of revenues was primarily due to a $114.6 million increase in content expenses relating to our existing and new streaming content, including more exclusive and original programming.
Domestic marketing expenses increased primarily due to increased advertising and public relations.
Our Domestic streaming segment had a contribution margin of 37% for the three months ended June 30, 2017, which increased as compared to the contribution margin of 34% for the three months ended June 30, 2016 due to growth in paid memberships and revenue which continued to outpace content spending.

Six months ended June 30, 2017 as compared to the six months ended June 30, 2016
 
 
As of/ Six Months Ended
 
Change
 
 
June 30,
2017
 
June 30,
2016
 
YTD'17 vs. YTD'16
 
 
(in thousands, except revenue per membership and percentages)
Memberships:
 
 
 
 
 
 
 
 
Net additions
 
2,490

 
2,391

 
99

 
4
%
Memberships at end of period
 
51,921

 
47,129

 
4,792

 
10
%
Paid memberships at end of period
 
50,323

 
46,004

 
4,319

 
9
%
Average monthly revenue per paying membership
 
$
10.07

 
$
8.74

 
$
1.33

 
15
%
 
 
 
 
 
 
 
 
 
Contribution profit:
 
 
 
 
 
 
 
 
Revenues
 
$
2,975,541

 
$
2,369,512

 
$
606,029

 
26
%
Cost of revenues
 
1,581,450

 
1,373,652

 
207,798

 
15
%
Marketing
 
228,646

 
168,748

 
59,898

 
35
%
Contribution profit
 
1,165,445

 
827,112

 
338,333

 
41
%
Contribution margin
 
39
%
 
35
%
 
 
 
 
The increase in our domestic streaming revenues was primarily due to the 9% growth in the average number of paid memberships, as well as a 15% increase in average monthly revenue per paying membership, resulting from our price changes and plan mix.

20


The increase in domestic streaming cost of revenues was primarily due to a $195.0 million increase in content expenses relating to our existing and new streaming content, including more exclusive and original programming.
Domestic marketing expenses increased primarily due to increased advertising and public relations.
Our Domestic streaming segment had a contribution margin of 39% for the six months ended June 30, 2017, which increased as compared to the contribution margin of 35% for the six months ended June 30, 2016 due to growth in paid memberships and revenue which continued to outpace content spending.

International Streaming Segment
Three months ended June 30, 2017 as compared to the three months ended June 30, 2016
 
 
As of/ Three Months Ended
 
Change
 
 
June 30,
2017
 
June 30,
2016
 
Q2'17 vs. Q2'16
 
 
(in thousands, except revenue per membership and percentages)
Memberships:
 
 
 
 
 
 
 
 
Net additions
 
4,137

 
1,515

 
2,622

 
173
%
Memberships at end of period
 
52,031

 
36,048

 
15,983

 
44
%
Paid memberships at end of period
 
48,713

 
33,892

 
14,821

 
44
%
Average monthly revenue per paying membership
 
$
8.29

 
$
7.67

 
$
0.62

 
8
%
 
 
 
 
 
 
 
 
 
Contribution profit (loss):
 
 
 
 
 
 
 
 
Revenues
 
$
1,165,228

 
$
758,201

 
$
407,027

 
54
%
Cost of revenues
 
1,017,612

 
698,162

 
319,450

 
46
%
Marketing
 
160,715

 
129,223

 
31,492

 
24
%
Contribution profit (loss)
 
(13,099
)
 
(69,184
)
 
56,085

 
81
%
Contribution margin
 
(1
)%
 
(9
)%
 
 
 



In the International streaming segment, we derive revenues from monthly membership fees for services consisting solely of streaming content to our members outside the United States. We launched our streaming service in Canada in September 2010 and have expanded our services internationally as shown below.

internationaltimelinea01.jpg
The increase in our international revenues was due to the 42% growth in the average number of paid international memberships, in addition to an 8% increase in the average monthly revenue per paying membership. The increase in the average monthly revenue per paying membership was due to price changes and plan mix offset partially by unfavorable fluctuations in foreign exchange rates. We estimate that international revenues in the second quarter of 2017 would have been approximately $22.6 million higher if foreign exchange rates had remained consistent with the foreign exchange rates from the second quarter of 2016. If foreign currency exchange rates fluctuate more than expected, revenues and average revenue per paying membership may differ from our expectations. Average paid international streaming memberships accounted for 48% of global average paid streaming memberships for the three months ended June 30, 2017, as compared to 42% of global average paid streaming memberships for the same period in 2016.
The increase in international cost of revenues was primarily due to a $284.3 million increase in content expenses relating to our existing and new streaming content, including more exclusive and original programming. Other costs increased $35.1 million primarily due to

21


increases in our streaming delivery expenses, costs associated with our customer service call centers and payment processing fees, all driven by our growing member base.
International marketing expenses increased mainly due to increased advertising and public relations.
International contribution loss for the three months ended June 30, 2017 was $13.1 million as compared to a contribution loss of $69.2 million for the three months ended June 30, 2016 as profit growth in our more mature markets offset investments in newer markets.

Six months ended June 30, 2017 as compared to the six months ended June 30, 2016
 
 
As of/ Six Months Ended
 
Change
 
 
June 30,
2017
 
June 30,
2016
 
YTD'17 vs. YTD'16
 
 
(in thousands, except revenue per membership and percentages)
Memberships:
 
 
 
 
 
 
 
 
Net additions
 
7,666

 
6,024

 
1,642

 
27
%
Memberships at end of period
 
52,031

 
36,048

 
15,983

 
44
%
Paid memberships at end of period
 
48,713

 
33,892

 
14,821

 
44
%
Average monthly revenue per paying membership
 
$
8.20

 
$
7.50

 
$
0.70

 
9
%
 
 
 
 
 
 
 
 
 
Contribution profit (loss):
 
 
 
 
 
 
 
 
Revenues
 
$
2,211,427

 
$
1,409,949

 
$
801,478

 
57
%
Cost of revenues
 
1,864,929

 
1,328,061

 
536,868

 
40
%
Marketing
 
316,947

 
255,291

 
61,656

 
24
%
Contribution profit (loss)
 
29,551

 
(173,403
)
 
202,954

 
117
%
Contribution margin
 
1
%
 
(12
)%
 
 
 
 
The increase in our international revenues was due to the 44% growth in our average number of paid international memberships, in addition to a 9% increase in the average monthly revenue per paying membership. The increase in the average monthly revenue per paying membership was due to price changes and plan mix, partially offset by unfavorable fluctuations in foreign exchange rates. We estimate that international revenues in the six months ended June 30, 2017 would have been approximately $34.4 million higher if foreign exchange rates had remained consistent with the foreign exchange rates for the six months ended June 30, 2016.
The increase in international cost of revenues was primarily due to a $471.4 million increase in content expenses relating to our existing and new streaming content, including more exclusive and original programming. Other costs increased $65.5 million primarily due to increases in our streaming delivery expenses, costs associated with our customer service call centers and payment processing fees, all driven by our growing member base, partially offset by decreases resulting from exchange rate fluctuations.
International marketing expenses for the six months ended June 30, 2017 increased mainly due to increased advertising and public relations, as well as increased payments to our partners.
International contribution profit grew to $29.6 million as opposed to a $173.4 million loss for the six months ended June 30, 2017 as compared to the six months ended June 30, 2016 as profit growth in our more mature markets offset investments in newer markets.


22




Domestic DVD Segment
Three months ended June 30, 2017 as compared to the three months ended June 30, 2016
 
 
As of/ Three Months Ended
 
Change
 
 
June 30,
2017
 
June 30,
2016
 
Q2'17 vs. Q2'16
 
 
(in thousands, except revenue per membership and percentages)
Memberships:
 
 
 
 
 
 
 
 
Net losses
 
(186
)
 
(211
)
 
(25
)
 
(12
)%
Memberships at end of period
 
3,758

 
4,530

 
(772
)
 
(17
)%
Paid memberships at end of period
 
3,692

 
4,435

 
(743
)
 
(17
)%
Average monthly revenue per paying membership
 
$
10.12

 
$
10.18

 
$
(0.06
)
 
(1
)%
 
 
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