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Segment Information (Tables)
6 Months Ended
Jun. 30, 2016
Segment Reporting [Abstract]  
Long-lived Assets by Geographic Areas
The Company's long-lived tangible assets were located as follows:
 
As of
 
June 30,
2016
 
December 31,
2015
 
(in thousands)
United States
$
147,812

 
$
159,566

International
15,052

 
13,846

Information on Reportable Segments And Reconciliation To Consolidated Net Income
The following table represents segment information for the three and six months ended June 30, 2016:
 
 
As of/ Three Months Ended June 30, 2016
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
47,129

 
36,048

 
4,530

 

Revenues
$
1,208,271

 
$
758,201

 
$
138,732

 
$
2,105,204

Cost of revenues
707,106

 
698,162

 
67,830

 
1,473,098

Marketing
86,806

 
129,223

 

 
216,029

Contribution profit (loss)
$
414,359

 
$
(69,184
)
 
$
70,902

 
$
416,077

Other operating expenses
 
 
 
 
 
 
345,707

Operating income
 
 
 
 
 
 
70,370

Other income (expense)
 
 
 
 
 
 
(19,138
)
Provision for income taxes
 
 
 
 
 
 
10,477

Net income
 
 
 
 
 
 
$
40,755

 
As of/ Six Months Ended June 30, 2016
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
47,129

 
36,048

 
4,530

 

Revenues
$
2,369,512

 
$
1,409,949

 
$
283,479

 
$
4,062,940

Cost of revenues
1,373,652

 
1,328,061

 
140,925

 
2,842,638

Marketing
168,748

 
255,291

 

 
424,039

Contribution profit (loss)
$
827,112

 
$
(173,403
)
 
$
142,554

 
$
796,263

Other operating expenses
 
 
 
 
 
 
676,440

Operating income
 
 
 
 
 
 
119,823

Other income (expense)
 
 
 
 
 
 
(28,712
)
Provision for income taxes
 
 
 
 
 
 
22,698

Net income
 
 
 
 
 
 
$
68,413


The following table represents segment information for the three and six months ended June 30, 2015:
 
As of/ Three Months Ended June 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
42,300

 
23,251

 
5,314

 

Revenues
$
1,025,913

 
$
454,763

 
$
164,018

 
$
1,644,694

Cost of revenues
612,691

 
422,966

 
86,095

 
1,121,752

Marketing
73,427

 
123,713

 

 
197,140

Contribution profit (loss)
$
339,795

 
$
(91,916
)
 
$
77,923

 
$
325,802

Other operating expenses
 
 
 
 
 
 
250,967

Operating income
 
 
 
 
 
 
74,835

Other income (expense)
 
 
 
 
 
 
(34,345
)
Provision for income taxes
 
 
 
 
 
 
14,155

Net income
 
 
 
 
 
 
$
26,335

 
As of/ Six Months Ended June 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
42,300

 
23,251

 
5,314

 

Revenues
$
2,010,445

 
$
870,160

 
$
337,218

 
$
3,217,823

Cost of revenues
1,195,220

 
798,244

 
174,689

 
2,168,153

Marketing
162,978

 
228,839

 

 
391,817

Contribution profit (loss)
$
652,247

 
$
(156,923
)
 
$
162,529

 
$
657,853

Other operating expenses
 
 
 
 
 
 
485,562

Operating income
 
 
 
 
 
 
172,291

Other income (expense)
 
 
 
 
 
 
(93,375
)
Provision for income taxes
 
 
 
 
 
 
28,885

Net income
 
 
 
 
 
 
$
50,031

The following table represents the amortization of content assets:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended June 30,
 
 
 
 
 
 
 
2016
$
581,390

 
$
593,971

 
$
20,021

 
$
1,195,382

2015
462,228

 
360,372

 
20,813

 
843,413

Six months ended June 30,
 
 
 
 
 
 
 
2016
1,112,129

 
1,121,753

 
40,462

 
2,274,344

2015
894,217

 
677,901

 
41,998

 
1,614,116


(1)
A membership (also referred to as a subscription or a member) is defined as the right to receive Netflix service following sign-up and a method of payment being provided. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. Total members include those who are on a free-trial as long as a method of payment has been provided. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately except in limited circumstances where a short grace period is offered to ensure the streaming service is not interrupted for members who are impacted by payment processing delays by the Company's banks or integrated payment partners. The number of members in a grace period at any given point is not material.