DEF 14A 1 a2016netflixproxy.htm DEF 14A DEF 14A


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
 
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Soliciting Material under Rule 14a-12
NETFLIX, INC.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
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Netflix, Inc.
100 Winchester Circle
Los Gatos, California 95032
 
NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD ON JUNE 9, 2016
To the Stockholders of Netflix, Inc.:
NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Netflix, Inc., a Delaware corporation (the “Company”), will be held on June 9, 2016 at 3:30 p.m. local time at the Company’s corporate headquarters at 100 Winchester Circle, Los Gatos, California 95032, for the following purposes:
1.
To elect three Class II directors to hold office until the 2019 Annual Meeting of Stockholders;
2.
To ratify the appointment of Ernst & Young LLP as the Company’s independent registered public accounting firm for the year ending December 31, 2016;
3.
Advisory approval of the Company’s executive officer compensation;
4.
To consider four stockholder proposals, if properly presented at the meeting;
5.
To transact such other business as may properly come before the meeting or any adjournment or postponement of the meeting.
These business items are described more fully in the Proxy Statement accompanying this Notice. Only stockholders who owned our common stock at the close of business on April 11, 2016 can vote at this meeting or any adjournments that may take place.
All stockholders are cordially invited to attend the meeting in person.
For ten days prior to the meeting, a complete list of the stockholders entitled to vote at the meeting will be available for examination by any stockholder for any purpose germane to the meeting during ordinary business hours at the address of the Company’s executive offices noted above.
By order of the Board of Directors
 
David Hyman
General Counsel and Secretary
April 27, 2016
Los Gatos, California
YOUR VOTE IS IMPORTANT. PLEASE VOTE OVER THE INTERNET, WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING. IF YOU RECEIVED A PAPER PROXY CARD AND VOTING INSTRUCTIONS BY MAIL, PLEASE SIGN, DATE AND RETURN THE ENCLOSED PROXY CARD AS PROMPTLY AS POSSIBLE IN THE ENCLOSED ENVELOPE, WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.

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NETFLIX, INC.
100 Winchester Circle
Los Gatos, California 95032
PROXY STATEMENT
FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON JUNE 9, 2016
INFORMATION CONCERNING SOLICITATION AND VOTING
General
The attached proxy is solicited on behalf of the Board of Directors (the “Board”) of Netflix, Inc., a Delaware corporation (the “Company”), for use at the Annual Meeting of Stockholders to be held on June 9, 2016, at 3:30 p.m. local time (the “Annual Meeting”), or at any adjournment or postponement of this meeting, for the purposes set forth in this Proxy Statement and in the accompanying Notice of Annual Meeting of Stockholders. The Annual Meeting will be held at the Company’s corporate headquarters at 100 Winchester Circle, Los Gatos, California 95032.
Pursuant to rules promulgated by the Securities and Exchange Commission (“SEC”), we have elected to provide access to our proxy materials over the Internet. Accordingly, the Company will mail, on or about April 27, 2016, a Notice of Internet Availability of Proxy Materials to stockholders of record and beneficial owners as of the close of business on April 11, 2016, referred to as the Record Date. On the date of mailing of the Notice of Internet Availability of Proxy Materials, all stockholders will have the ability to access all of the proxy materials at http://ir.netflix.com/annuals.cfm. Should you request it, we will make paper copies of these proxy materials available free of charge. To request a copy, please send your request to the Company’s Secretary at the address listed above.
Our principal executive offices are located at 100 Winchester Circle, Los Gatos, California 95032, and our telephone number is (408) 540-3700. Our Internet website address is www.netflix.com. You may find our SEC filings, including our annual reports on Form 10-K, on our Investor Relations website at http://ir.netflix.com/sec.cfm.
Revocability of Proxies
You may change your vote at any time prior to the vote at the Annual Meeting. If you are a stockholder of record as of the Record Date, you may change your vote by granting a new proxy bearing a later date (which automatically revokes the earlier proxy), by providing a written notice of revocation to the Company’s Secretary at the address above prior to your shares being voted, or by attending the Annual Meeting and voting in person. Attendance at the meeting will not cause your previously granted proxy to be revoked unless you specifically make that request. For shares you hold beneficially in the name of a broker, trustee or other nominee, you may change your vote by submitting new voting instructions to your broker, trustee or nominee, or, if you have obtained a legal proxy from your broker or nominee giving you the right to vote your shares, by attending the meeting and voting in person.
Voting and Solicitation
Only stockholders of record at the close of business on the Record Date will be entitled to notice of and to vote at the Annual Meeting. At the close of business on the Record Date, there were 428,298,804 shares of common stock outstanding and entitled to vote. Each holder of record of shares of common stock on that date will be entitled to one vote for each share held on all matters to be voted upon at the Annual Meeting.
 
Properly delivered proxies will be voted at the Annual Meeting in accordance with the specifications made. Where no specifications are given, such proxies will be voted “FOR” all nominees, “FOR” proposals Two and Three and “AGAINST” proposals Four, Five, Six, and Seven. It is not expected that any matters other than those referred to in this Proxy Statement will be brought before the Annual Meeting. If, however, any matter not described in this Proxy

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Statement is properly presented for action at the Annual Meeting, the persons named as proxies in the enclosed form of proxy will have authority to vote according to their own discretion.
The required quorum for the transaction of business at the Annual Meeting is a majority of the votes eligible to be cast by holders of shares of common stock issued and outstanding on the Record Date. Shares that are voted “FOR,” “AGAINST,” “WITHHELD” or “ABSTAIN,” referred to as the Votes Cast, are treated as being present at the Annual Meeting for purposes of establishing a quorum. An abstention will have the same effect as a vote against a proposal. Broker non-votes will be counted for purposes of determining the presence or absence of a quorum for the transaction of business, but such non-votes will not be counted for purposes of determining the number of Votes Cast with respect to the particular proposal on which a broker has expressly not voted. Thus, a broker non-vote will not affect the outcome of the voting on a particular proposal. A “broker non-vote” occurs when a nominee holding shares for a beneficial owner does not vote on a particular proposal because the nominee does not have discretionary voting power with respect to that proposal and has not received instructions with respect to that proposal from the beneficial owner.
If you hold your shares through a broker, bank or other nominee (“street name”) it is critical that you cast your vote if you want it to count in the election of directors (Proposal One of this Proxy Statement). Thus, if you hold your shares in “street name” and you do not instruct your bank or broker how to vote in the election of directors, no vote will be cast on your behalf.
The cost of soliciting proxies will be borne by the Company. The Company may reimburse banks and brokers and other persons representing beneficial owners for their reasonable out-of-pocket costs. The Company may use the services of its officers, directors and others to solicit proxies, personally or by telephone, facsimile or electronic mail, without additional compensation.
Stockholder Proposals
Proposals of stockholders that are intended to be presented at our 2017 Annual Meeting of Stockholders in the proxy materials for such meeting must comply with the requirements of SEC Rule 14a-8 and must be received by our Secretary no later than December 28, 2016 in order to be included in the Proxy Statement and proxy materials relating to our 2017 Annual Meeting of Stockholders. A stockholder proposal or a nomination for director or on any other matter that will not be included in our Proxy Statement and proxy materials, but that a stockholder intends to present in person at the meeting, must generally be submitted to our Secretary no earlier than February 11, 2017, and no later than March 13, 2017. Proposals and nominations should be mailed to: Netflix, Inc., 100 Winchester Circle, Los Gatos, California 95032, Attention: Secretary.



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PROPOSAL ONE
  
ELECTION OF DIRECTORS
Nominees
 
Three Class II directors are to be elected at the Annual Meeting. Unless otherwise instructed, the proxy holders will vote the proxies received by them for Timothy M. Haley, Leslie Kilgore, and Ann Mather, each of whom is currently a director of the Company. If Mr. Haley, Ms. Kilgore or Ms. Mather is unable or declines to serve as a director at the time of the Annual Meeting, the proxies will be voted for a substitute nominee designated by the Board to fill the vacancy. Mr. Haley, Ms. Kilgore and Ms. Mather each has agreed to serve as a director of the Company if elected. The term of the office of director elected at this Annual Meeting will continue until the Annual Meeting of Stockholders held in 2019 or until such director's successor has been duly elected or appointed and qualified, or until their earlier resignation or removal.
Required Vote
 
The three candidates receiving the highest number of affirmative Votes Cast will each be elected as Class II directors.
Netflix Recommendation
 
THE BOARD UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE “FOR” THE NOMINEES LISTED BELOW.
Nominee
 
Age
 
Principal Occupation
Timothy M. Haley
 
61
 
Managing Director, Redpoint Ventures
Leslie Kilgore
 
50
 
Former Chief Marketing Officer of Netflix, Inc.
Ann Mather
 
55
 
Former Chief Financial Officer of Pixar
Each nominee has extensive business experience, education and personal skills that qualifies him or her to serve as an effective Board member. The specific experience, qualifications and skills of Mr. Haley, Ms. Kilgore and Ms. Mather are set forth below. The Nominating Committee evaluates potential candidates for service on the Board.
Timothy M. Haley has served as one of the Company’s directors since 1998. Mr. Haley is a co-founder of Redpoint Ventures, a venture capital firm, and has been a Managing Director of the firm since October 1999. Mr. Haley has been a Managing Director of Institutional Venture Partners, a venture capital firm, since February 1998. From June 1986 to February 1998, Mr. Haley was the President of Haley Associates, an executive recruiting firm in the high technology industry. Mr. Haley currently serves on the board of directors of several private companies. Mr. Haley holds a B.A. from Santa Clara University.
As a venture capital investor, Mr. Haley brings strategic and financial experience to the Board. He has evaluated, invested in and served as a board member on numerous companies. His executive recruiting background also provides the Board with insight into talent selection and management.
Leslie Kilgore has served as one of the Company’s directors since 2012. Since 2010, Ms. Kilgore has been a director of LinkedIn Corporation and serves as chair on its compensation committee. Ms. Kilgore served as the Company’s Chief Marketing Officer (formerly Vice President of Marketing) from 2000 until her resignation in February 2012. From February 1999 to March 2000, Ms. Kilgore served as Director of Marketing for Amazon.com, Inc., an Internet retailer. Ms. Kilgore served as a brand manager for The Procter & Gamble Company, a manufacturer and marketer of consumer products, from August 1992 to February 1999. Ms. Kilgore holds an M.B.A. from the Stanford University Graduate School of Business and a B.S. from The Wharton School of Business at the University of Pennsylvania.

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Ms. Kilgore’s numerous managerial positions provide strategic and operational experience to the Board. Her experience as a marketing executive with Internet retailers and consumer product companies provides a unique business perspective. As the former Chief Marketing Officer of Netflix, Ms. Kilgore deeply understands the Netflix business and is able to bring years of marketing experience to the Board.
Ann Mather has served as one of the Company’s directors since 2010. Ms. Mather has also been a member of the board of directors of: Glu Mobile Inc., a publisher of mobile games, since September 2005 and serves on its nominating and governance committee; Google, Inc., since November 2005 and serves as chair of its audit committee; MGM Holdings Inc. (“MGM”), the independent, privately-held motion picture, television, home video, and theatrical production and distribution company, since 2010; Shutterfly, Inc., a manufacturer and digital retailer of personalized products and services, since May 2013; and Arista Networks, a provider of cloud networking services, since July 2013, and serves on its audit committee. Ms. Mather has also been an independent trustee to the Dodge & Cox Funds board of trustees since May 2011. Ms. Mather was previously a director of: Central European Media Enterprises Group, a developer and operator of national commercial television channels and stations in Central and Eastern Europe, from 2004 to 2009; Zappos.com, Inc., a privately held, online retailer, until it was acquired by Amazon.com, Inc. in 2009; Ariat International, Inc., a privately-held manufacturer of footwear for equestrian athletes, from 2005 to 2012; MoneyGram International, a global payment services company, and served as chair of its audit committee, from 2010 to 2013; and Solazyme, Inc., a renewable oil and bioproducts company, from 2011 to 2014. From 1999 to 2004, Ms. Mather was Executive Vice President and Chief Financial Officer of Pixar, a computer animation studio. Prior to her service at Pixar, Ms. Mather was Executive Vice President and Chief Financial Officer of Village Roadshow Pictures, the film production division of Village Roadshow Limited. From 1993 to 1999, she held various executive positions at The Walt Disney Company, including Senior Vice President of Finance and Administration for its Buena Vista International Theatrical Division. Ms. Mather holds a Master of Arts degree from Cambridge University.
Ms. Mather’s numerous managerial positions and her service on several public company boards provides strategic, operational and corporate governance experience to the Board. Her experience as an executive with several major media companies provides unique business perspective. As a former chief financial officer and senior finance executive at major corporations and her service on the audit committee of several publicly traded companies, Ms. Mather brings financial and accounting expertise to the Board.
Directors Not Standing For Election
 
The members of the Board whose terms or directorships do not expire at the Annual Meeting and who are not standing for election at this year’s Annual Meeting are set forth below:
Name                             
 
Age            
 
Class/Term Expiration        
A. George (Skip) Battle
 
72
 
Class III/2017
Reed Hastings
 
55
 
Class III/2017
Jay C. Hoag
 
57
 
Class III/2017
Richard N. Barton
 
48
 
Class I/2018
Bradford L. Smith
 
57
 
Class I/2018
Anne M. Sweeney
 
58
 
Class I/2018
Each of the directors has extensive business experience, education and personal skills in their respective fields that qualify them to serve as an effective Board member. The specific experience, qualifications and skills of each director is set forth below.
A. George (Skip) Battle has served as one of the Company’s directors since 2005. Mr. Battle was previously Executive Chairman of the Board of Ask Jeeves, Inc. which was acquired by IAC/InterActiveCorp in July 2005. He was Chief Executive Officer of Ask Jeeves from 2000 to 2003. From 1968 until his retirement in 1995, Mr. Battle served in management roles at Arthur Andersen LLP and then Andersen Consulting LLP (now Accenture), where he became worldwide managing partner of market development and a member of the firm’s executive committee. Educated at Dartmouth College and the Stanford Graduate School of Business, Mr. Battle currently serves as Chairman of the Board of Fair Isaac Corporation and as a director of the following public companies: LinkedIn Corporation, Workday, Inc., and Expedia, Inc. He was previously a director of Advent Software, Inc., OpenTable, Inc., and the Masters Select family of mutual funds.

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Mr. Battle brings business insight and experience to the Board. He was a business consultant for more than 25 years, has served as a chief executive officer and currently serves on a number of boards. As such, he brings to the Board strategic, operational, financial and corporate governance experience.
Reed Hastings co-founded Netflix in 1997.
In 1991, Mr. Hastings founded Pure Software, which made tools for software developers. After a 1995 IPO, and several acquisitions, Pure was acquired by Rational Software in 1997.
Mr. Hastings is an active educational philanthropist and served on the California State Board of Education from 2000 to 2004. He is currently on the board of several educational organizations including CCSA, Dreambox Learning, KIPP, and Pahara.
Mr. Hastings is also a board member of Facebook, and was on the board of Microsoft from 2007 to 2012.
Mr. Hastings received a BA from Bowdoin College in 1983, and an MSCS in Artificial Intelligence from Stanford University in 1988. Between Bowdoin and Stanford, Mr. Hastings served in the Peace Corps as a high school math teacher in Swaziland.
As Co-founder and Chief Executive Officer of Netflix, Mr. Hastings deeply understands the technology and business of Netflix. He brings strategic and operational insight to the Board. Mr. Hastings is also a software engineer and has unique management and industry insights.
Jay C. Hoag has served as one of the Company’s directors since 1999. Since 1995, Mr. Hoag has served as a founding General Partner at Technology Crossover Ventures, a venture capital firm. Mr. Hoag serves on the board of directors of Electronic Arts, Inc., TechTarget and Zillow Group, Inc. and several private companies. Mr. Hoag is on the Investment Advisory Committee at the University of Michigan, the Board of Trustees of Northwestern University, and the Board of Trust at the Vanderbilt University. Previously, Mr. Hoag has served on the board of directors of numerous other public and private companies. Mr. Hoag holds an M.B.A. from the University of Michigan and a B.A. from Northwestern University.
As a venture capital investor, Mr. Hoag brings strategic insights and financial experience to the Board. He has evaluated, invested in and served as a board member on numerous companies, both public and private, and is familiar with a full range of corporate and board functions. His many years of experience in helping companies shape and implement strategy provide the Board with unique perspectives on matters such as risk management, corporate governance, talent selection and management.
Richard N. Barton has served as one of the Company’s directors since 2002. In late 2004, Mr. Barton co-founded Zillow Group, Inc. where he is now Executive Chairman of the Board. Additionally, Mr. Barton is a Venture Partner with Benchmark Capital. Previously, Mr. Barton founded Expedia, Inc. in 1994 and was its President, Chief Executive Officer and director from November 1999 to March 2003. Mr. Barton was a director of InterActiveCorp from February 2003 until January 2005. Mr. Barton also serves as a director for Avvo, Inc. and Glassdoor.com. Mr. Barton holds a B.S. in general engineering: industrial economics from Stanford University.
Having founded successful Internet-based companies, Mr. Barton provides strategic and technical insight to the Board. As an executive chairman and director of other companies, Mr. Barton also brings managerial, operational and corporate governance experience to the Board. In addition, Mr. Barton brings experience with respect to marketing products to consumers through the Internet.
Bradford L. Smith has served as one of the Company's directors since March 2015. Mr. Smith has been with Microsoft since 1993 and became the general counsel and executive vice president of Legal and Corporate Affairs in 2002 and currently serves as the President and Chief Legal Officer. Prior to joining Microsoft he was an associate and then partner at the Washington, D.C.-based firm of Covington and Burling. Mr. Smith holds a BA in international relations and economics from Princeton University and a JD from Columbia University School of Law. He also studied international law and economics at the Graduate Institute of International Studies in Geneva. 
With a leading role at Microsoft, Mr. Smith brings to the Board broad business and international experience on a variety of issues including government affairs and public policy.
Anne M. Sweeney has served as one of the Company's directors since March 2015. Most recently, Ms. Sweeney was co-chair, Disney Media Networks, and president, Disney/ABC Television Group. Previously, Ms. Sweeney served as Chairman and CEO of the FX Networks, part of the Fox Entertainment Group of 21st Century Fox and spent more than 12 years at Viacom’s Nickelodeon network. Ms. Sweeney holds a BA from The College of New Rochelle and an Ed. M. from Harvard University. 

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Having held various senior positions with large entertainment companies, Ms. Sweeney brings broad strategic and operational experience to the Board. Her experience in the entertainment industry provides a unique business perspective to the Company as it builds its global internet TV network.
Executive Officers
 
For information about Mr. Hastings, see “Proposal One – Election of Directors.” Our other executive officers are set forth below:
 
Other Executive Officers    
 
Age            
 
Position                             
Kelly Bennett
 
44
 
Chief Marketing Officer
Tawni Cranz
 
41
 
Chief Talent Officer
Jonathan Friedland
 
57
 
Chief Communications Officer
Neil Hunt
 
54
 
Chief Product Officer
David Hyman
 
50
 
General Counsel and Secretary
Greg Peters
 
45
 
International Development Officer
Ted Sarandos
 
51
 
Chief Content Officer
David Wells
 
44
 
Chief Financial Officer
Kelly Bennett became Netflix's Chief Marketing Officer in 2012 after nearly a decade at Warner Bros. where he was most recently Vice President Interactive, World Wide Marketing with the pictures group, leading international online campaigns for Warner Bros. movies. Before that Mr. Bennett ran digital marketing for Warner Bros. Pictures in Europe, the Middle East and Africa and worked in promotion and business development at the company. He previously held executive positions at Dow Jones International and Ignition Media as well as being a partner in online marketing agency Cimex Media. The Canada-born Bennett is a graduate of Simon Fraser University.
Tawni Cranz became Chief Talent Officer in 2012 and now leads the team that maintains the Company's unique corporate culture, hires new talent and keeps the organization lean and flexible despite enormous growth. Ms. Cranz joined Netflix in 2007 as a director and became Vice President of Talent in 2011. Prior to Netflix, she was HR director at Bausch & Lomb and held various human resources positions at FedExKinko's. Ms. Cranz holds an EMBA from Claremont University's Peter F. Drucker and Masatoshi Ito Graduate School of Management and a BA in Psychology from the University of California, Santa Barbara.
Jonathan Friedland joined Netflix in 2011 from The Walt Disney Company, where he was SVP, Corporate Communications. Before that, he spent over 20 years as a foreign correspondent and editor, mainly with The Wall Street Journal, in the U.S., Asia and Latin America and co-founded the Diarios Rumbo chain of Spanish-language newspapers in Texas. Mr. Friedland, who has a MSc. Economics from the London School of Economics and a BA from Hampshire College, was a member of the WSJ team that won the Pulitzer Prize for its coverage of the 9/11 attacks.
Neil Hunt has been at Netflix since 1999 and serves as Chief Product Officer, leading the product team, which designs, builds and optimizes the Netflix experience.
Prior to Netflix, Mr. Hunt worked from 1991 in various engineering and product roles at the software test tool companies Pure Software and its successors, Pure Atria and Rational Software. Before that, Mr. Hunt was engaged in research in computer vision and image processing at the University of Aberdeen, Schlumberger Palo Alto Research Labs and Teleos Research.
Mr. Hunt has been a non-executive member of Logitech's board of directors since September 2010.
He holds a Doctorate in Computer Science from the University of Aberdeen, U.K. and a Bachelor’s degree from the University of Durham, U.K.

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David Hyman is General Counsel for Netflix, responsible for all legal and public policy matters for the Company. He has served in this capacity since 2002 and also serves as the Company’s Secretary.
Prior to Netflix, Mr. Hyman was the General Counsel of Webvan, an online Internet retailer, having previously held the role of senior corporate counsel. He also practiced law at Morrison & Foerster in San Francisco and Arent Fox in Washington, DC.
Mr. Hyman earned his JD and Bachelor’s degrees from the University of Virginia.
Greg Peters is the International Development Officer for Netflix, responsible for speeding Netflix's international growth and establishing local operations and partnerships. Previously, he was the Chief Streaming and Partnerships Officer for Netflix, responsible for the global partnerships with consumer electronics companies, Internet service providers and multi-channel video programming distributors that enable Netflix to deliver movies and TV shows across a full range of devices and platforms.
Prior to joining Netflix in 2008, Mr. Peters was senior vice president of consumer electronics products for Macrovision Solutions Corp. (later renamed to Rovi Corporation) and previously held positions at digital entertainment software provider, Mediabolic Inc., Red Hat Network, the provider of Linux and Open Source technology, and online vendor Wine.com. Mr. Peters holds a degree in physics and astronomy from Yale University.
Ted Sarandos has led content acquisition for Netflix since 2000. With more than 20 years' experience in home entertainment, Mr. Sarandos is recognized in the industry as an innovator in film acquisition and distribution.
Before Netflix, Mr. Sarandos was an executive at video distributor ETD and Video City / West Coast Video.
Mr. Sarandos is a Henry Crown Fellow at the Aspen Institute and serves on the board of Exploring The Arts, a non-profit focused on arts in schools. He also serves on the Film Advisory Board for Tribeca and Los Angeles Film Festival, is an American Cinematheque board member, an Executive Committee Member of the Academy of Television Arts & Sciences, and is a trustee of the American Film Institute.
David Wells has served as the Company's Chief Financial Officer since 2010. His responsibilities include a number of operating duties such as customer service, real estate, and employee technology. Mr. Wells has been at Netflix since March 2004, serving in a variety of planning and analysis roles, including most recently as the Vice President of Financial Planning & Analysis.
Prior to joining Netflix, Mr. Wells served in progressive roles at Deloitte Consulting from August 1998 to March 2004 and in the non-profit world before getting his MBA.
Mr. Wells joined the board of The Trade Desk, a private leading programmatic advertising platform company, in January 2016.
Mr. Wells holds an MBA and MPP from The University of Chicago and a Bachelor's Degree in Commerce from the University of Virginia.
There are no family relationships among any of our directors, nominees for director and executive officers.
Board Meetings and Committees
 
The Board held five meetings during 2015. Each Board member attended at least 75% of the aggregate of the Board meetings and meetings of the Board committees on which such director served in 2015.
As of the date of this Proxy Statement, the Board has four standing committees: (1) the Compensation Committee; (2) the Audit Committee; (3) the Nominating and Governance Committee; and (4) the Stock Option Committee.
Compensation Committee
The Compensation Committee of the Board consists of three non-employee directors: Messrs. Battle, Haley (Chair) and Hoag. The Compensation Committee reviews and approves all forms of compensation to be provided to the

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executive officers and directors of the Company. The Compensation Committee may not delegate these duties. For a description of the role of the executive officers in recommending compensation and the role of any compensation consultants, please see the section entitled “Compensation Discussion and Analysis” below. The Compensation Committee held two meetings in 2015. Each member attended all of the Compensation Committee meetings held in 2015.
The Report of the Compensation Committee is included in this Proxy Statement. In addition, the Board has adopted a written charter for the Compensation Committee, which is available on the Company’s Investor Relations website at http://ir.netflix.com/governance.cfm.
Audit Committee
The Audit Committee of the Board consists of three non-employee directors: Messrs. Haley and Barton and Ms. Mather (Chair), each of whom is independent in compliance with the rules of the SEC and the listing standards of the NASDAQ Stock Market as they pertain to audit committee members. The Board has determined that Ms. Mather is an audit committee financial expert as defined by Item 407(d)(5)(ii) of Regulation S-K of the Securities Act of 1933, as amended.
The Audit Committee engages the Company’s independent registered public accounting firm, reviews the Company’s financial controls, evaluates the scope of the annual audit, reviews audit results, consults with management and the Company’s independent registered public accounting firm prior to the presentation of financial statements to stockholders and, as appropriate, initiates inquiries into aspects of the Company’s internal accounting controls and financial affairs. The Audit Committee met seven times in 2015. Each member attended at least 75% of the Audit Committee meetings held in 2015.
The Report of the Audit Committee is included in this Proxy Statement. In addition, the Board has adopted a written charter for the Audit Committee, which is available on the Company’s Investor Relations website at http://ir.netflix.com/governance.cfm.
Nominating and Governance Committee
The Nominating and Governance Committee of the Board consists of two non-employee directors, Messrs. Barton and Hoag (Chair). The Nominating and Governance Committee reviews and approves candidates for election and to fill vacancies on the Board, including re-nominations of members whose terms are due to expire, and reviews and provides guidance to the Board on corporate governance matters. The Nominating and Governance Committee met two times in 2015 and all the meetings were attended by both members.
The Board has adopted a written charter for the Nominating and Governance Committee, which is available on the Company’s Investor Relations website at http://ir.netflix.com/governance.cfm.
Stock Option Committee
The Stock Option Committee of the Board consists of one employee director: Mr. Hastings. The Stock Option Committee has authority to review and approve the stock options granted to employees, other than to directors or executive officers of the Company pursuant to the Company’s option grant program. The Board has also authorized certain executive officers to review and approve these stock options on behalf of the Stock Option Committee. The Board retained the power to adjust, eliminate or otherwise modify the Company’s option granting practices, any option allocation or portions thereof not previously granted, including without limitation the monthly option formula.
The Stock Option Committee did not hold meetings in 2015. The Stock Option Committee acts pursuant to powers delegated to it by the Board. The Board has not adopted a written charter for the Stock Option Committee.
Compensation Committee Interlocks and Insider Participation
 

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None of the Company’s executive officers serves on the board of directors or compensation committee of a company that has an executive officer that serves on the Company’s Board or Compensation Committee. No member of the Company’s Board is an executive officer of a company in which one of the Company’s executive officers serves as a member of the board of directors or compensation committee of that company.
The Compensation Committee consists of Messrs. Haley, Hoag and Battle, none of whom is currently or was formerly an officer or employee of the Company. None of Messrs. Haley, Hoag or Battle had a relationship with the Company that required disclosure under Item 404 of Regulation S-K. In addition to Messrs. Haley, Hoag and Battle, the Company’s Chief Executive Officer and Chief Talent Officer participated in the executive compensation process as described below in the section entitled “Compensation Discussion and Analysis.”
Director Independence
 
The Board has determined that each of Messrs. Barton, Battle, Haley, Hoag and Smith, and Mses. Kilgore, Mather and Sweeney are independent under the applicable rules of the SEC and the listing standards of the NASDAQ Stock Market; therefore, every member of the Audit Committee, Compensation Committee and Nominating and Governance Committee is an independent director in accordance with those standards. See “Procedures for Approval of Related Party Transactions” in this Proxy Statement for more information.
Consideration of Director Nominees
 
Stockholder Nominees
The Nominating and Governance Committee considers properly submitted stockholder nominations for candidates for membership on the Board as described below under “Identifying and Evaluating Nominees for Directors.” Any stockholder nominations proposed for consideration by the Nominating and Governance Committee should include the nominee’s name and qualifications for Board membership. In addition, they should be submitted within the time frame as specified under “Stockholder Proposals” above and mailed to: Netflix, Inc., 100 Winchester Circle, Los Gatos, California 95032, Attention: Secretary.
Director Qualifications
In discharging its responsibilities to nominate candidates for election to the Board, the Nominating and Governance Committee has not specified any minimum qualifications for serving on the Board. However, the Nominating and Governance Committee endeavors to evaluate, propose and approve candidates with business experience, diversity as well as personal skills and knowledge with respect to technology, finance, marketing, financial reporting and any other areas that may be expected to contribute to an effective Board. With respect to diversity, the committee may consider such factors as differences in viewpoint, professional experience, education, skills and other individual qualifications and attributes that contribute to board heterogeneity, including characteristics such as gender, race and national origin.
Identifying and Evaluating Nominees for Directors
The Nominating and Governance Committee utilizes a variety of methods for identifying and evaluating nominees for director. Candidates may come to the attention of the Nominating and Governance Committee through management, current Board members, stockholders or other persons. These candidates are evaluated at meetings of the Nominating and Governance Committee as necessary and discussed by the members of the Nominating and Governance Committee from time to time. Candidates may be considered at any point during the year. As described above, the Nominating and Governance Committee considers properly submitted stockholder nominations for candidates for the Board. Following verification of the stockholder status of persons proposing candidates, recommendations are aggregated and considered by the Nominating and Governance Committee. If any materials are provided by a stockholder in connection with the nomination of a director candidate, such materials are forwarded to the Nominating and Governance Committee. The Nominating and Governance Committee also reviews materials provided by professional search firms or other parties in connection with a nominee who is not proposed by a stockholder.

11



Communications with the Board
 
The Company provides a process for stockholders to send communications to the Board. Information regarding stockholder communications with the Board can be found on the Company’s Investor Relations website at http://ir.netflix.com/governance.cfm.
Policy Regarding Director Attendance at the Annual Meeting
 
The Company’s policy regarding directors’ attendance at the annual meetings of stockholders and their attendance record at last year’s annual meeting of stockholders can be found on the Company’s Investor Relations website at http://ir.netflix.com/governance.cfm.
The Role of the Board in Risk Oversight
 
The Board’s role in the Company’s risk oversight process includes reviewing and discussing with members of management areas of material risk to the Company, including strategic, operational, financial and legal risks. The Board as a whole primarily deals with matters related to strategic and operational risk. The Audit Committee deals with matters of financial and legal risk. The Compensation Committee addresses risks related to compensation and other talent-related matters. The Nominating and Governance Committee manages risks associated with Board independence and corporate governance. Committees report to the full Board regarding their respective considerations and actions.
The Board’s Leadership Structure
 
The Board combines the role of Chairman and Chief Executive. While the Board reassesses maintaining the combined role from time to time, the Board believes that the Chief Executive Officer is best situated to serve as Chairman because he is the director most familiar with the Company’s business and industry and is therefore best able to identify the strategic priorities to be discussed by the Board. The Board also believes that combining the role of Chairman and Chief Executive Officer facilitates information flow between management and the Board and fosters strategic development and execution. The Board has appointed Jay Hoag as its lead independent director. As lead independent director, Mr. Hoag’s responsibilities include:
coordinating the activities of the independent directors, and is authorized to call meetings of the independent directors;
coordinating with the chief executive officer and corporate secretary to set the agenda for Board meetings, soliciting and taking into account suggestions from other members of the Board;
chairing executive sessions of the independent directors;
providing feedback and perspective to the chief executive officer about discussions among the independent directors;
helping facilitate communication between the chief executive officer and the independent directors;
presiding at Board meetings where the Chair is not present; and
performing other duties assigned from time to time by the Board.

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In addition, the Board maintains effective independent oversight through a number of governance practices, including, open and direct communication with management, input on meeting agendas, annual performance evaluations and regular executive sessions.
 

13



PROPOSAL TWO
  
RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Audit Committee of the Board of Directors has selected Ernst & Young LLP (“Ernst & Young”), an independent registered public accounting firm, to audit the financial statements of Netflix, Inc. for the year ending December 31, 2016. The Company is submitting its selection of Ernst & Young for ratification by the stockholders at the Annual Meeting. A representative of Ernst & Young is expected to be present at the Annual Meeting, will have the opportunity to make a statement and is expected to be available to respond to appropriate questions. Ernst & Young has served as our independent registered public accounting firm since March 21, 2012. The Company’s Bylaws do not require that stockholders ratify the selection of Ernst & Young as the Company’s independent registered public accounting firm. However, the Company is submitting the selection of Ernst & Young to stockholders for ratification as a matter of good corporate practice. If stockholders do not ratify the selection, the Audit Committee will reconsider whether to retain Ernst & Young. Even if the selection is ratified, the Audit Committee at its discretion may change the appointment at any time during the year if they determine that such a change would be in the best interests of the Company and its stockholders.
Principal Accountant Fees and Services
 
During 2015 and 2014, fees for services provided by Ernst & Young was as follows (in thousands):
 
 
2015

 
2014

Audit Fees
 
$
2,500

 
$
1,600

Audit Related Fees
 
200

 
225

Tax Fees
 
1,271

 
201

Total
 
$
3,971

 
$
2,026

Audit Fees include amounts related to the audit of the Company’s annual financial statements and internal control over financial reporting, and quarterly review of the financial statements included in the Company’s Quarterly Reports on Form 10-Q.
Audit Related Fees include amounts related to accounting consultations and services rendered in connection with the Company's issuance of senior notes in 2015 and 2014, respectively.
Tax Fees include fees billed for tax compliance, tax advice and tax planning services.
There were no other fees billed by Ernst & Young for services rendered to the Company, other than the services described above, in 2015 and 2014.
The Audit Committee has determined that the rendering of non-audit services by Ernst & Young was compatible with maintaining their independence.
Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of Independent Registered Public Accounting Firm
 
The Audit Committee pre-approves all audit and permissible non-audit services provided by the Company’s independent registered public accounting firm. These services may include audit services, audit-related services, tax and other services. Pre-approval is generally provided for up to one year, and any pre-approval is detailed as to the particular service or category of services. The independent registered public accounting firm and management are required to periodically report to the Audit Committee regarding the extent of services provided by the

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independent registered public accounting firm in accordance with this pre-approval, and the fees for the services performed to date. The Audit Committee may also pre-approve particular services on a case-by-case basis. During 2015 services provided by Ernst & Young were pre-approved by the Audit Committee in accordance with this policy.
Required Vote
 
The affirmative vote of the majority of the Votes Cast is required for ratification of the appointment of Ernst & Young LLP as the Company’s independent registered public accounting firm for the year ending December 31, 2016. The vote is an advisory vote, and therefore not binding.
Netflix Recommendation
 
THE BOARD UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE “FOR” THE RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP AS THE COMPANY’S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE YEAR ENDING DECEMBER 31, 2016.
 

 

15



PROPOSAL THREE
  
ADVISORY APPROVAL OF EXECUTIVE OFFICER COMPENSATION  
Our Board of Directors proposes that stockholders provide advisory (non-binding) approval of the compensation of our named executive officers, as disclosed pursuant to the compensation disclosure rules of the SEC, including the Compensation Discussion and Analysis, the 2015 Summary Executive Compensation Table and related tables and disclosure included in this proxy statement.
As required by section 14A of the Securities Exchange Act, as amended by the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (the “Dodd-Frank Act”), we are providing our stockholders with the opportunity to cast a non-binding advisory vote on the compensation of our named executive officers, as disclosed pursuant to the compensation disclosure rules of the SEC (also referred to as “say-on-pay”).
As described in our Compensation Discussion and Analysis, we have adopted an executive compensation philosophy designed to attract and retain outstanding performers. The Company’s compensation practices are guided by market rates and tailored to account for the specific needs and responsibilities of the particular position as well as the performance and unique qualifications of the individual employee, rather than by seniority or overall Company performance.
Required Vote
 
The affirmative vote of the majority of the Votes Cast is required to approve the compensation of our named executive officers disclosed in this proxy statement. The vote is an advisory vote, and therefore not binding.
Netflix Recommendation
 
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” APPROVAL OF OUR EXECUTIVE OFFICER COMPENSATION DISCLOSED IN THIS PROXY STATEMENT.
 


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PROPOSAL FOUR
  
STOCKHOLDER PROPOSAL FOR DIRECTOR ELECTION MAJORITY VOTE STANDARD
In accordance with SEC rules, we have set forth below a stockholder proposal, along with the supporting statement of the stockholder proponent, for which we and our Board accept no responsibility. The stockholder proposal is required to be voted upon at our Annual Meeting only if properly presented at our Annual Meeting. As explained below, our Board unanimously recommends that you vote “AGAINST” the stockholder proposal.
Southwest Regional Council of Carpenters Pension Fund, 101 Constitution Avenue, N.W., Washington, DC 20001, the beneficial owner of no less than 100 shares of the Company’s common stock on the date the proposal was submitted, has notified the Company of its intent to present the following proposal at the Annual Meeting.
RESOLVED,That the shareholders of Netflix, Inc. ("Company") hereby request that the Board of Directors initiate the appropriate process to amend the Company's corporate governance documents (certificate of incorporation or bylaws) to provide that director nominees shall be elected by the affirmative vote of the majority of votes cast at an annual meeting of shareholders, with a plurality vote standard retained for contested director elections, that is, when the number of director nominees exceeds the number of board seats.
Supporting Statement
 
Netflix's Board of Directors should establish a majority vote standard in director elections in order to provide shareholders a meaningful role in these important elections. The proposed majority vote standard requires that a director nominee receive a majority of the votes cast in an election in order to be formally elected. The standard is particularly well-suited for the vast majority of director elections in which only board nominated candidates are on the ballot. Under the current plurality standard, a board nominee can be elected with as little as a single affirmative vote, even if a substantial majority of the votes cast are "withheld" from the nominee. We believe that a majority vote standard in board elections establishes a challenging vote standard for board nominees, enhances board accountability, and improves the performance of boards and individual directors.
Over the past ten years, approximately 90% of the companies in the S&P 500 Index have adopted a majority vote standard in company bylaws, articles of incorporation, or charter. These companies have also adopted a director resignation policy that establishes a board-centric post-election process to determine the status of any director nominee that is not elected. This dramatic move to a majority vote standard is in direct response to strong shareholder demand for a meaningful role in director elections.
The Netflix Board of Directors has not acted to establish a majority vote standard, retaining its plurality vote standard. The Board should take this critical first step in establishing a meaningful majority vote standard. With a majority vote standard in place, the Board can then act to adopt a director resignation policy to address the status of unelected directors. A majority vote standard combined with a post-election director resignation policy would establish a meaningful right for shareholders to elect directors at Netflix, while reserving for the Board an important post-election role in determining the continued status of an unelected director. We urge the Board to join the mainstream major U.S. companies and establish a majority vote standard in director elections.
Netflix Opposing Statement
 
The Board has considered the stockholder proposal and, for the reasons described below, believes that the proposal is not in the best interests of Netflix and our stockholders.
Majority voting for directors is one of the items that has become part of the standard playbook by those who support the “one size fits all” method of corporate governance.

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The Board does not believe that majority voting in the uncontested election of directors augments the role of stockholders in the election of directors and that adopting such a majority voting standard introduces unnecessary legal uncertainty into the Company’s corporate governance. Further, Netflix has had plurality voting in place since the Company’s initial public offering, and the Board believes that this practice has served the Company well.
Plurality voting is the default standard under Delaware law for the election of directors. It assures that a corporation does not have “failed elections.” That is, an election in which a director is not chosen and a vacancy on the board results. If directors are not elected or otherwise required to resign upon failing to receive a majority of votes cast, as indicated by the current proposal, the Company may face legal uncertainty as to satisfying certain Nasdaq listing requirements or other corporate governance regulations, such as those relating to the independence of directors, committee composition or the maintenance of an audit committee financial expert. The proponent’s suggestion that a resignation policy can mitigate the risks associated with a failed election merely highlights the concern and pitfalls of majority voting. Such contortions in the director voting process are unnecessary given that under the plurality voting standard, stockholders have the ability to express disapproval of corporate policies, strategy or director candidates through the use of withhold votes. Institutional and retail investors successfully utilize withhold vote campaigns to influence corporate policies and director elections. The use of withhold votes, as opposed to implementation of majority voting, provides the Board with flexibility in appropriately responding to stockholder dissatisfaction without concern for potential corporate governance complications arising from a failed election. In addition, stockholders who are truly dissatisfied with director candidates have the ability to nominate alternative candidates and also may make recommendations for nominations directly to the Company’s Nominating and Governance committee.
For the foregoing reasons, the Board unanimously believes that this proposal is not in the best interests of Netflix or our stockholders, and recommends that you vote “AGAINST” Proposal Four.
Required Vote
 
The affirmative vote of the majority of the Votes Cast is required to approve the stockholder proposal. The vote is an advisory vote, and is therefore not binding.
Netflix Recommendation
 
THE BOARD UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE “AGAINST” THE STOCKHOLDER PROPOSAL TO ADOPT A DIRECTOR ELECTION MAJORITY VOTE STANDARD.

 
 

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PROPOSAL FIVE
  
STOCKHOLDER PROPOSAL FOR PROXY ACCESS
In accordance with SEC rules, we have set forth below a stockholder proposal, along with the supporting statement of the stockholder proponent, for which we and our Board accept no responsibility. The stockholder proposal is required to be voted upon at our Annual Meeting only if properly presented at our Annual Meeting. As explained below, our Board unanimously recommends that you vote “AGAINST” the stockholder proposal.
The New York City Employees’ Retirement System, the New York City Fire Department Pension Fund, the New York City Teachers’ Retirement System, and the New York City Police Pension fund and custodian of the New York City Board of Education Retirement System (the “Systems”), Municipal Building, One Centre Street, Room 629. New York, N.Y. 10007-2341, the beneficial owner of no less than 4,299 shares of the Company’s common stock on the date the proposal was submitted, has notified the Company of its intent to present the following proposal at the Annual Meeting.
The proposal is co-sponsored by the Connecticut Retirement Plans Trust Funds, the beneficial owner of shares of the Company’s common stock with a market value greater than $2,000.00 on the date the proposal was submitted.
RESOLVED: Shareholders of Netflix, Inc. (The "Company") ask the board of directors (the "Board") to take the steps necessary to adopt a "proxy access" bylaw. Such a bylaw shall require the Company to include in proxy materials prepared for a shareholder meeting at which directors are to be elected the name, Disclosure and Statement (as defined herein) of any person nominated for election to the board by a shareholder or group (the "Nominator") that meets the criteria established below. The Company shall allow shareholders to vote on such nominee on the Company's proxy card.
The number of shareholder-nominated candidates appearing in proxy materials shall not exceed one quarter of the directors then serving. This bylaw, which shall supplement existing rights under Company bylaws, should provide that a Nominator must:
a.
have beneficially owned 3% or more of the Company's outstanding common stock continuously for at least three years before submitting the nomination;
b.
give the Company, within the time period identified in its bylaws, written notice of the information required by the bylaws and any Securities and Exchange Commission rules about (i) the nominee, including consent to being named in the proxy materials and to serving as director if elected; and (ii) the Nominator, including proof it owns the required shares (the "Disclosure"); and
c.
certify that (i) it will assume liability stemming from any legal or regulatory violation arising out of the Nominator's communications with the Company shareholders, including the Disclosure and Statement; (ii) it will comply with all applicable laws and regulations if it uses soliciting material other than the Company's proxy materials; and (iii) to the best of its knowledge, the required shares were acquired in the ordinary course of business and not to change or influence control at the Company.
The Nominator may submit with the Disclosure a statement not exceeding 500 words in support of each nominee (the "Statement"). The Board shall adopt procedures for promptly resolving disputes over whether notice of a nomination was timely, whether the Disclosure and Statement satisfy the bylaw and applicable federal regulations, and the priority to be given to multiple nominations exceeding the one-quarter limit.
Supporting Statement
 
We believe proxy access is a fundamental shareholder right that will make directors more accountable and enhance shareholder value. A 2014 CFA Institute study concluded that proxy access would "benefit both the markets and corporate boardrooms, with little cost or disruption" and could raise overall US market capitalization by up to $140.3 billion if adopted market-wide. ( http://www.cfapubs.org/doi/pdf/10.2469/ccb.v2014.n9.1 )
The proposed terms are similar to those in vacated SEC Rule 14a-11 ( https://www.sec.gov/rules/

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final/2010/33-9136.pdf ). The SEC, following extensive analysis and input from companies and investors, determined that those terms struck the proper balance of providing shareholders with a viable proxy access right while containing appropriate safeguards.
A similar proposal received 70.97% of votes cast at the Company's 2015 annual meeting and similar bylaws have been adopted by more than 100 companies.
We urge shareholders to vote FOR this proposal.
Netflix Opposing Statement
 
The Board has considered the stockholder proposal and, for the reasons described below, believes that the proposal is not in the best interests of Netflix and our stockholders.
The Nominating and Governance Committee is responsible for evaluating, proposing and approving nominees for election to the Company's Board of Directors. In undertaking this responsibility, the committee has a fiduciary duty to act in the best interests of all stockholders. Stockholders with access to the Company's proxy do not have a similar fiduciary duty. These stockholders can nominate directors who advance their own specific agenda without regard to the best interest of the Company and its stockholders or to the overall composition of the Board, including independence, expertise and diversity considerations. In determining director nominees, the Nominating and Governance Committee takes into consideration the business experience, diversity as well as personal skills and knowledge with respect to technology, finance, marketing, financial reporting and other areas that contribute to an effective Board. The Board believes that the Nominating and Governance Committee is in the best position to evaluate and propose director nominees and that providing access to the Company's proxy for stockholder nominations not nominated by the Nominating and Governance Committee will undermine the value to stockholders of this selection and nomination process. Stockholders already have the opportunity to recommend director candidates for consideration by the Nominating and Governance Committee. Furthermore, our bylaws also provide the opportunity for stockholders to nominate directors for consideration at annual meetings of stockholders and to solicit proxies in favor of such nominees.
In addition, the Board believes that the proxy access proposal espoused by the proponents could be detrimental to the Company for a number of other reasons, including the increased distraction caused to management and the Board from proxy contests, the short-term or special interest focus of directors elected through proxy access, and the increase in Board turnover, which could create a Board without the experience to lead the Company to achieve its long-term goals.
The proponents refer to a study by the CFA Institute to support the argument that proxy access would be beneficial and result in shareholder value. However, the CFA Institute’s study expressly excluded from its analysis two studies which concluded that increased proxy access is associated with negative economic impacts, on the basis that it deemed the methodology of those studies as faulty.
Lastly, proponents note that their proposal is similar to the vacated 2010 SEC proxy access rules. However, those rules were vacated in 2011 by the U.S. Court of Appeals for the District of Columbia Circuit, who found that the SEC was “arbitrary and capricious” in promulgating the Proxy Access Rule, stating that the SEC failed to adequately address the economic consequences of the Rule. Thus, the SEC’s adoption of the 2010 Proxy Access Rules provides poor support for this proposal.
For the foregoing reasons, the Board unanimously believes that this proposal is not in the best interests of Netflix or our stockholders, and recommends that you vote “AGAINST” Proposal Five.
Required Vote
 
The affirmative vote of the majority of the Votes Cast is required to approve the stockholder proposal. The vote is an advisory vote, and is therefore not binding.

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Netflix Recommendation
 
THE BOARD UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE “AGAINST” THE STOCKHOLDER PROPOSAL TO ADOPT A PROXY ACCESS BYLAW.

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PROPOSAL SIX
  
STOCKHOLDER PROPOSAL FOR SIMPLE MAJORITY VOTE
In accordance with SEC rules, we have set forth below a stockholder proposal, along with the supporting statement of the stockholder proponent, for which we and our Board accept no responsibility. The stockholder proposal is required to be voted upon at our Annual Meeting only if properly presented at our Annual Meeting. As explained below, our Board unanimously recommends that you vote “AGAINST” the stockholder proposal.
Myra K. Young, 9295 Yorkship Court, Elk Grove, CA 95758, the beneficial owner of no less than 700 shares of the Company’s common stock on the date the proposal was submitted, has notified the Company of her intent to present the following proposal at the Annual Meeting.
RESOLVED, Shareholders request that our board take the steps necessary so that each voting requirement in our charter and bylaws that calls for a greater than simple majority vote be eliminated, and replaced by a requirement for a majority of the votes cast for and against applicable proposals, or a simple majority in compliance with applicable laws. If necessary this means the closest standard to a majority of the votes cast for and against such proposals consistent with applicable laws. This proposal includes that our board fully support this proposal topic and commit to spend up to $10,000 or more on means, such as special solicitations, as needed in a good faith best effort to obtain the super-high vote required for passage as a binding company proposal.
Supporting Statement
 
Shareowners are willing to pay a premium for shares of corporations that have excellent corporate governance. Supermajority voting requirements have been found to be one of six entrenching mechanisms that are negatively related to company performance according to "What Matters in Corporate Governance" by Lucien Bebchuk, Alma Cohen and Allen Ferrell of the Harvard Law School. Supermajority requirements are arguably most often used to block initiatives supported by most shareowners but opposed by a status quo management.
This proposal topic won from 74% to 88% support at Weyerhaeuser, Alcoa, Waste Management, Goldman Sachs, FirstEnergy, McGraw-Hill and Macy's. Currently a 1%-minority can frustrate the will of our 66%-shareholder majority.
The proposal is particularly important because Netflix shareholders supported 4 governance improvement proposals at our 2013 annual meeting:
73%-vote for Independent Board Chairman, sponsored by the Comptroller, City of New York. 81%-vote for a Simple Majority Vote Standard, sponsored by John Chevedden.
81%-vote for Majority Voting for Directors, sponsored by the California State Teachers' Retirement System.
88%-vote for Annual Election of Each Director, sponsored by the Florida State Board of Administration.
Netflix shareholders also supported 3 governance improvement proposals at our 2014 annual
meeting:
80%-vote for poison pill restrictions, sponsored by John Chevedden.
82%-vote for Annual Election of Each Director, sponsored by the Florida State Board of
Administration.
82%-vote for Majority Voting for Directors, sponsored by United Brotherhood of Carpenters.
Meanwhile 5 Netflix directors each received more than 48% in negative votes and 3 shareholder proposals each received 71% to 80% shareholder support at our 2015 annual meeting. Please vote to protect shareholder value:
Simple Majority Vote - Proposal 6

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Netflix Opposing Statement
 
The Board has considered the stockholder proposal and, for the reasons described below, believes that the proposal is not in the best interests of Netflix and our stockholders.
The Board believes that this stockholder proposal seeking to adopt a simple majority vote in all cases requiring more than a simple majority would not be in the best interests of the Company and its stockholders. A simple majority vote requirement already applies to most corporate matters submitted to a vote of the Company's stockholders. The Company's Restated Certificate of Incorporation and Bylaws do, however, require a 66 2/3% “supermajority” vote for certain fundamental changes to the corporate governance posture of the Company, including the procedures for calling stockholder meetings, altering the size of the Board and removing directors. The supermajority voting requirements were adopted by our stockholders and were intended to preserve and maximize the value of the Company for all stockholders and to provide protection for all stockholders against self-interested actions by one or a few large stockholders. The Board continues to believe these requirements are appropriate and in the best interest of all stockholders; therefore, the Board opposes this stockholder proposal.
Lastly, the proponent inaccurately states “Meanwhile 5 Netflix directors each received more than 48% in negative votes in 2015.” This is not true. Only three directors were up for election in 2015 and only one of whom received more than 48% withhold votes.
For the foregoing reasons, the Board unanimously believes that this proposal is not in the best interests of Netflix or our stockholders, and recommends that you vote “AGAINST” Proposal Six.
Required Vote
 
The affirmative vote of the majority of the Votes Cast is required to approve the stockholder proposal. The vote is an advisory vote, and therefore not binding.
Netflix Recommendation
 
THE BOARD UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE “AGAINST” THE STOCKHOLDER PROPOSAL FOR SIMPLE MAJORITY VOTE.
 

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PROPOSAL SEVEN
  
STOCKHOLDER PROPOSAL TO ELECT EACH DIRECTOR ANNUALLY
In accordance with SEC rules, we have set forth below a stockholder proposal, along with the supporting statement of the stockholder proponent, for which we and our Board accept no responsibility. The stockholder proposal is required to be voted upon at our Annual Meeting only if properly presented at our Annual Meeting. As explained below, our Board unanimously recommends that you vote “AGAINST” the stockholder proposal.
John Chevedden, 2215 Nelson Avenue, No. 205, Redondo Beach, CA 90278, the beneficial owner of no less than 100 shares of the Company’s common stock on the date the proposal was submitted, has notified the Company of his intent to present the following proposal at the Annual Meeting.
RESOLVED, shareholders ask that our Company take the steps necessary to reorganize the Board of Directors into one class with each director subject to election each year. Although our company can adopt this proposal topic in one-year and the proponent is in favor of a one-year implementation, this proposal allows the option to phase it in over 3-years. This proposal includes that our board fully support this proposal topic and commit to spend up to $10,000 or more on means, such as special solicitations, as needed in a good faith best effort to obtain the high vote required for passage as a binding company proposal.
Supporting Statement
 
Arthur Levitt, former Chairman of the Securities and Exchange Commission said, "In my view it's best for the investor if the entire board is elected once a year. Without annual election of each director shareholders have far less control over who represents them."
We approved this proposal topic at 4 Netflix annual meeting starting in 2012. Our impressive yes-votes ranged from 75% to 88%. Meanwhile 5 Netflix directors each received more than 48% in negative votes in 2015.
A total of 79 S&P 500 and Fortune 500 companies, worth more than one trillion dollars, also adopted this topic since 2012. Annual elections are widely viewed as a corporate governance best practice. Annual election of each director could make directors more accountable, and thereby contribute to improved performance and increased company value.
Please vote to enhance shareholder value:
Elect Each Director Annually – Proposal 7
Netflix Opposing Statement
 
The Board has considered the stockholder proposal and, for the reasons described below, believes that the proposal is not in the best interests of Netflix and our stockholders.
While the Board acknowledges that declassification proposals continue to receive popular support, including among Netflix investors, the Board nonetheless continues to believe that declassification of the Netflix board would not be in the best interest of Netflix stockholders.
In particular, the Board believes that a classified board encourages directors to look to the long-term best interest of Netflix and its stockholders by strengthening the independence of non-employee directors against the often short-term focus of certain investors and special interests. In addition, a classified board allows for a stable and continuous board, providing institutional perspective both to management and other directors. The Board also believes that a classified board reduces vulnerability to potentially abusive takeover tactics by encouraging persons seeking control of Netflix to negotiate with the Board and thereby better positioning the Board to negotiate

24



effectively on behalf of all stockholders. These benefits are particularly important for our stockholders as Netflix operates in a highly competitive and extremely dynamic marketplace.
Moreover, recent research suggests that declassification is not in shareholders’ best interest and that classified boards increase shareholder value. For example, a 2013 study using data from a comprehensive set of companies from 1978-2011 concluded that “firm value goes up if the board changes from a single class of directors to a staggered board (and the reverse for de-staggering)" (Cremers, Litov and Sete, December 2013, at 4). This finding is “robust and both economically and statistically significant.” Id . at 4. “These results challenge the common understanding that staggered boards are primarily a mechanism to help entrench management from the discipline of stockholders or the market of [ sic ] corporate control. In addition, [these results] question the guidelines of the shareholder voting (proxy) advisors that generally recommend to vote against the adoption of a staggered board and, likewise, in favor of the removal of a staggered board.” Id . at 37 (citing to ISS and Glass Lewis guidelines).
An additional study (Johnson, Karpoff, and Yi, 2014) examined companies that went public from 1997-2005, a sample that includes Netflix. It found that “at IPO firms whose values depend heavily on their relationships with customers, suppliers, and strategic partners, takeover defenses appear to increase value…” ( id. at 41) “These takeover defenses include the use of classified boards (at 17, 46-47, Internet Appendix). The management stability induced by these defenses appears to “encourage[ ] … counterparties - including large customers, dependent suppliers, and strategic partners - to make long-term relationship-specific investments.” Id. at 5.
Thus, recent research supports the position of the Board in opposition to the proposal and calls into question the efficacy of declassifying boards as a matter of good corporate governance.
Lastly, the proponent inaccurately states “Meanwhile 5 Netflix directors each received more than 48% in negative votes in 2015.” This is not true. Only three directors were up for election in 2015 and only one of whom received more than 48% withhold votes.
For the foregoing reasons, the Board unanimously believes that this proposal is not in the best interests of Netflix or our stockholders, and recommends that you vote “AGAINST” Proposal Seven.
Required Vote
 
The affirmative vote of the majority of the Votes Cast is required to approve the stockholder proposal. The vote is an advisory vote, and therefore not binding.
Netflix Recommendation
 
THE BOARD UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE “AGAINST” THE STOCKHOLDER PROPOSAL TO ELECT EACH DIRECTOR ANNUALLY.




25



SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The following table sets forth certain information known to the Company with respect to beneficial ownership of our common stock as of April 11, 2016 by (i) each stockholder that the Company knows is the beneficial owner of more than 5% of our common stock, (ii) each director and nominee for director, (iii) each of the executive officers named in the “Summary Executive Compensation” table, which we refer to as the Named Executive Officers, and (iv) all executive officers and directors as a group. The Company has relied upon information provided to the Company by its directors and Named Executive Officers and copies of documents sent to the Company that have been filed with the SEC by others for purposes of determining the number of shares each person beneficially owns. Beneficial ownership is determined in accordance with the rules and regulations of the SEC and generally includes those persons who have voting or investment power with respect to the securities. Except as otherwise indicated, and subject to applicable community property laws, the persons named in the table have sole voting and investment power with respect to all shares of the Company’s common stock beneficially owned by them. Shares of the Company’s common stock subject to options that are currently exercisable or exercisable within 60 days of April 11, 2016 are also deemed outstanding for purposes of calculating the percentage ownership of that person, and if applicable, the percentage ownership of the executive officers and directors as a group, but are not treated as outstanding for the purpose of calculating the percentage ownership of any other person. Unless otherwise indicated, the address for each stockholder listed in the table below is c/o Netflix, Inc., 100 Winchester Circle, Los Gatos, CA 95032.
 
Name and Address
 
Number of Shares
Beneficially Owned

 
Percent of
Class

Capital Research Global Investors (1)
     333 South Hope Street
     Los Angeles, CA 90071
 
34,613,829

 
8.08
%
BlackRock, Inc. (2)
     55 East 52nd Street
     New York, NY 10055
 
24,441,609

 
5.71
%
The Vanguard Group, Inc. (3)
     100 Vanguard Blvd
     Malvern, PA 19355
 
23,840,599

 
5.57
%
Morgan Stanley (4)
     1585 Broadway
     New York, NY 10036
 
22,854,903

 
5.34
%
Reed Hastings (5)
 
12,787,053

 
2.94
%
Jay C. Hoag (6)
528 Ramona Street
Palo Alto, CA 94301
 
5,522,185

 
1.29
%
Neil Hunt (7)
 
1,360,792

 
*

Ted Sarandos (8)
 
511,619

 
*

Greg Peters (9)
 
184,711

 
*

Richard N. Barton (10)
 
180,241

 
*

A. George (Skip) Battle (11)
 
178,405

 
*

David Wells (12)
 
154,670

 
*

Timothy M. Haley (13)
c/o Redpoint Ventures
3000 Sand Hill Road
Building 2, Suite 290
Menlo Park, CA 94025
 
95,000

 
*

Leslie Kilgore (14)
 
59,783

 
*

Ann Mather (15)
 
30,033

 
*

Bradford L. Smith (16)
 
7,280

 
*

Anne M. Sweeney (17)
 
7,280

 
*

All directors and executive officers as a group (17 persons) (18)
 
21,414,391

 
4.90
%

26



*
Less than 1% of the Company’s outstanding shares of common stock.

(1)
As of December 31, 2015, based on information provided by Capital Research Global Investors in the Schedule 13G filed February 16, 2016.
(2)
As of December 31, 2015, based on information provided by BlackRock, Inc. in the Schedule 13G filed February 10, 2016.
(3)
As of December 31, 2015, based on information provided by The Vanguard Group, Inc. in the Schedule 13G filed February 10, 2016.
(4)
As of December 31, 2015, based on information provided by Morgan Stanley in the Schedule 13G filed February 11, 2016.
(5)
Includes options to purchase 6,613,433 shares. Mr. Hastings is a trustee of the Hastings-Quillin Family Trust, which is the holder of 6,173,620 of the Company’s shares.
(6)
Includes (i) 3,295,508 shares that are directly held by TCV VII, L.P. (“TCV VII”), (ii) 1,711,415 common shares that are directly held by TCV VII (A), L.P. (“TCV VII (A)”), (iii) 28,497 common shares that are directly held by TCV Member Fund, L.P. (“Member Fund”), (iv) options to purchase 54,183 shares held by Jay C. Hoag, (v) 386,832 shares held by the Hoag Family Trust U/A Dtd 8/2/94 (the “Hoag Family Trust”), and (vi) 45,750 shares held by Hamilton Investments Limited Partnership (“Hamilton Investments”). 

Jay C. Hoag and eight other individuals (the “Class A Directors”) are Class A Directors of Technology Crossover Management VII, Ltd. (“Management VII”) and limited partners of Technology Crossover Management VII, L.P. (“TCM VII”) and Member Fund. Management VII is the general partner of TCM VII, which is the general partner of TCV VII and TCV VII (A). Management VII is also a general partner of Member Fund. 

The Class A Directors, Management VII and TCM VII may be deemed to beneficially own the securities held by TCV VII, TCV VII (A) and Member Fund, but each of the Class A Directors, Management VII and TCM VII disclaim beneficial ownership of such securities except to the extent of their pecuniary interest therein. 

Mr. Hoag has the sole power to dispose and direct the disposition of the options and any shares issuable upon exercise of the options, and the sole power to direct the vote of the shares of common stock to be received upon exercise of the options. However with respect to 42,584 of the options, Mr. Hoag has transferred to TCV VII Management, L.L.C. (“TCV VII Management”) 100% of the pecuniary interest in such options and any shares to be issued upon exercise of such options. Mr. Hoag is a member of TCV VII Management but disclaims beneficial ownership of such options and any shares to be received upon exercise of such options except to the extent of his pecuniary interest therein. 

Mr. Hoag is a trustee of the Hoag Family Trust and may be deemed to have the sole power to dispose or direct the disposition of the shares held by the Hoag Family Trust. Mr. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. 

Mr. Hoag is the sole general partner and a limited partner of Hamilton Investments and may be deemed to have the sole power to dispose or direct the disposition of the shares held by Hamilton Investments. Mr. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein.
(7)
Includes options to purchase 879,290 shares.
(8)
Includes options to purchase 511,619 shares.
(9)
Includes options to purchase 171,621 shares.
(10)
Includes options to purchase 145,379 shares. Mr. Barton is a trustee of the Barton Family Foundation, which is the holder of 20,000 of the Company's shares.
(11)
Includes options to purchase 122,405 shares. Mr. Battle is a trustee of the A. George Battle 2012 Separate Property Trust, which is the holder of 56,000 of the Company’s shares.
(12)
Includes options to purchase 154,670 shares.
(13)
Includes options to purchase 95,000 shares.
(14)
Includes options to purchase 24,587 shares.
(15)
Includes options to purchase 30,033 shares.
(16)
Includes options to purchase 7,280 shares.
(17)
Includes options to purchase 7,280 shares.
(18)
Includes, without duplication, the shares and options listed in footnotes (5) through (17) above. 

27



COMPENSATION DISCUSSION AND ANALYSIS
Philosophy
 
The Company's compensation philosophy is premised on the Company's desire to attract and retain outstanding performers. As such, the Company aims to provide highly competitive compensation packages for all its key positions, including its Named Executive Officers. The Company's compensation practices are guided by market rates and tailored to account for the specific needs and responsibilities of the particular position as well as the performance and unique qualifications of the individual employee, rather than by seniority or overall Company performance. Individual compensation is nonetheless linked to Company performance by virtue of the stock options granted by the Company.
Determining Executive Compensation
 
The Company's compensation program for Named Executive Officers centers around three components: salary, stock options and performance-based bonuses. The compensation associated with each of these components is expressed in a dollar-denominated amount and is allocated among these components, as described below.
In determining the compensation for its Named Executive Officers, the Compensation Committee (A) reviews and considers the performance of each Named Executive Officer and (B) considers, for each Named Executive Officer, the estimated amount of compensation:
(i)
the Company would be willing pay to retain that person;
(ii)
the Company would have to pay to replace the person; and
(iii)
the individual could otherwise command in the employment marketplace.
The Chief Executive Officer, in consultation with the Chief Talent Officer, reviews comparative data derived from market research and publicly available information for each of the Named Executive Officers. The Chief Executive Officer then makes recommendations to the Compensation Committee regarding compensation for each Named Executive Officer. The Compensation Committee reviews and discusses the information and then determines a dollar-denominated amount available for allocation to the three compensation components described above ("allocatable compensation") for each Named Executive Officer, as it deems appropriate.
The Chief Executive Officer’s compensation is determined by the Compensation Committee outside the presence of the Chief Executive Officer. The Committee’s decision regarding compensation for the Chief Executive Officer is based on the philosophy outlined above and includes a review of comparative data and consideration of the accomplishments of the Chief Executive Officer in developing the business strategy for the Company, the performance of the Company relative to this strategy and his ability to attract and retain senior management. In establishing the Chief Executive Officer’s compensation, the Compensation Committee is also mindful of the results of the stockholder’s Advisory Vote on Executive Compensation for the prior year.
In determining compensation for 2016, the Compensation Committee retained Compensia, a management consulting firm providing executive compensation advisory services, to help the Committee assess the competitiveness of the Chief Executive Officer’s compensation, obtain a general understanding of chief executive compensation practices in the marketplace and as a resource for its deliberations concerning the Chief Executive Officer's specific compensation. The Compensation Committee did not use the information from Compensia, however, with the goal of setting a specific target compensation level based upon the percentiles derived from such other companies. The Compensation Committee worked with Compensia in determining an appropriate peer group of companies. The peer group reflected the Company’s market cap increase and oriented away from technology companies in favor of media companies. The peer group was comprised of the following companies: Adobe Systems, AMC Networks, CBS, Discovery Communications, Dolby Laboratories, eBay, LinkedIn, Lions Gate Entertainment, salesforce.com, Scripps Networks Interactive, Starz, The Priceline Group, Time Warner, Twenty-first

28



Century Fox, Twitter, Viacom, Walt Disney and Workday. Compensia also provided comparative data for helping review and determine compensation for the Chief Executive Officer in 2014 and 2015. The peer group for 2015 was comprised of the following companies: Activision Blizzard, Adobe Systems, AMC Networks, Charter Communications, Discovery Communications, DISH Network, Electronic Arts, Expedia, Intuit, LinkedIn, Scripps Networks Interactive, Sirius XM Radio, The Priceline Group, Twitter, Viacom and Yahoo. Total fees paid to Compensia were less than $120,000 in each year.
With respect to each of the Named Executive Officers, in determining compensation, the Compensation Committee considers the Company’s compensation philosophy as outlined above, comparative market data and specific factors relative to each Named Executive Officer’s responsibilities and performance. The Company does not specifically benchmark compensation for its Named Executive Officers in terms of picking a particular percentile relative to other people with similar titles at peer group companies. The Company believes that many subjective factors unique to each Named Executive Officer’s responsibilities and performance are not adequately reflected or otherwise accounted for in a percentile-based compensation determination.
In determining Mr. Hunt’s compensation, the Committee considered his growing responsibility for development and deployment of the Company’s engineering systems and product offerings across the globe and in multiple languages, as well as the continued market demand for engineering talent. In determining Mr. Sarandos’s compensation, the Committee considered his role in obtaining globally relevant content for the Company’s international expansion, his significant contributions to the Company’s original content strategy and the market demand for high-level content programming talent. In determining Mr. Wells’s compensation, the Committee considered his performance in managing the finance organization as the Company's business continues to evolve and grow internationally. In determining Mr. Peters’s compensation, the Committee considered his performance in maintaining and expanding our business operations across the globe, in particular Japan and markets in the Asia-Pacific region. The Committee also considered his responsibilities in assisting the Company with its consumer electronic and network operator relationships.
The Company’s compensation practices are evaluated on an ongoing basis to determine whether they are appropriate to attract, retain and reward outstanding performers. Such evaluations may result in refinements to the compensation program, including changes in how compensation is determined and awarded. Individual employee performance, including that of our Named Executive Officers, is also evaluated on an ongoing basis. To the extent such performance exceeds or falls short of the Company’s performance values, the Company may take action that includes, in the case of star performers, promotions or increases in compensation or, in the case of under performers, demotion, a reduction in compensation or termination.
Elements of Executive Compensation
 
After determining the allocatable compensation for each Named Executive Officer by the method described above, such amount for each individual is divided into the three key components of salary, stock options and performance-based bonuses. This allocation is made pursuant to the compensation preferences of each Named Executive Officer; provided however, the salary component may not exceed $1 million, except for Mr. Wells who is excluded from the applicable IRS regulations. Any amount in salary above $1 million that is not otherwise allocated to stock options will become eligible for payment pursuant to the performance-based bonus plan (discussed below). The amount allocated to salary was considered cash compensation and paid through payroll during 2015 on a bi-weekly basis.
The amount allocated to stock options is referred to as the stock option allocation. Starting in 2015, the Company also provides a minimum annual stock option allowance (equal to 5% of the applicable employee's allocatable compensation) which is added to the amount allocated to stock options by the Named Executive Officer in the manner described above. While the stock option allocation is expressed in a dollar denomination, the stock option allocation is only used by the Company to calculate the number of stock options to be granted in the manner described below. The stock option allocation is not available to the employees as cash compensation, except where an employee who has allocated a portion of their compensation towards stock options receives severance payments and as otherwise set forth in the Executive Severance and Retention Incentive Plan described below.
After the stock option allocation is established, the Named Executive Officers receive monthly option grants pursuant to the Company’s monthly option grant program. Under this program, the Named Executive Officers receive, on the first trading day of the month, fully vested options granted at fair market value as reflected by the closing price on the date of the option grant. The number of stock options to be granted monthly will fluctuate based on the fair market value on the date of the option grant. For 2014, the actual number of options granted to the

29



Named Executive Officers was determined by the following formula: the monthly dollar amount of the stock option allocation / ([fair market value on the date of option grant] * 0.20). For 2015, the actual number of options granted to the Named Executive Officers was determined by the following formula: the monthly dollar amount of the stock option allocation / ([fair market value on the date of option grant] * 0.40). For stock option accounting purposes, the dollar value of stock options granted by the Company are appreciably higher than the dollar value of the stock option allocation (please compare “Summary Executive Compensation” table provided in this Proxy Statement with the table below). Furthermore, because the stock options are granted at fair market value on the date of the option grant and are not generally transferable, they are only of value to the recipient through an increase in the market value of the Company’s common stock, thereby linking that element of compensation to Company performance.
As shown in the table below, the Company’s Named Executive Officers elected to receive a significant portion of their compensation in the form of stock options. The Company believes that equity ownership, including stock and stock options, helps align the interest of the Named Executive Officers with those of the Company’s stockholders and is a good mechanism to link executive compensation to long-term company performance.
In 2014 and 2015, the compensation components for the Named Executive Officers were allocated as follows (please see the “Summary Executive Compensation” table provided in this Proxy Statement for a complete description of the compensation of the Named Executive Officers in 2014 and 2015):
Name and Position
 
2014
Annual Salary

 
2014
Annual Stock
Option Allocation

 
2014
Monthly Stock
Option Allocation

Reed Hastings
Chief Executive Officer and Chairman of the Board
 
$
3,000,000

 
$
3,000,000

 
$
250,000

Neil Hunt
Chief Product Officer
 
1,750,000

 
1,750,000

 
145,833

Greg Peters
International Development Officer
 
1,000,000

 
1,000,000

 
83,333

Ted Sarandos
Chief Content Officer
 
2,800,000

 
2,200,000

 
183,333

David Wells
Chief Financial Officer
 
950,000

 
550,000

 
45,833

Name and Position
 
2015
Annual Salary

 
2015
Annual Stock
Option Allocation

 
2015
Monthly Stock
Option Allocation

 
2015 Bonus

Reed Hastings
Chief Executive Officer and Chairman of the Board
 
$
1,000,000

 
$
13,700,000

 
$
1,141,667

 
$

Neil Hunt
Chief Product Officer
 
1,000,000

 
1,875,000

 
156,250

 
5,000,000

Greg Peters
International Development Officer
 
1,000,000

 
2,725,000

 
227,083

 
1,000,000

Ted Sarandos
Chief Content Officer
 
1,000,000

 
9,600,000

 
800,000

 
2,000,000

David Wells
Chief Financial Officer
 
2,000,000

 
1,675,000

 
139,583

 

As described above, the Committee determined that the maximum annual salary payable to any Named Executive Officer (excluding Mr. Wells) for 2015 would be $1 million. Any portion of a Named Executive Officer’s compensation that was not allocated to stock options or salary was paid to the Named Executive Officer pursuant to our Performance Bonus Plan (the "Plan"), which was approved by shareholders at our 2014 Annual Meeting. The Plan is intended to permit the Company to seek a full federal tax deduction for compensation paid under the Plan, compensation that otherwise might not be fully tax deductible to the Company if paid as salary.
Under the Plan, bonuses are paid only if the performance goals set by the Committee at the beginning of the applicable performance period are achieved. The actual awards (if any) payable for any performance period will vary depending on the extent to which actual performance meets, exceeds or falls short of the goals approved by the Committee. The Compensation Committee has the discretion to determine whether a bonus will be paid in the event an executive terminates employment before the bonus is scheduled to be paid. In addition, the Compensation

30



Committee has discretion to decrease (but not increase) the bonuses that otherwise would be paid under the Bonus Plan based on actual performance versus the specified goals.
For 2015, the Compensation Committee approved four performance periods. Each performance period was comprised of one of our fiscal quarters so that, in effect, one performance period always was in effect during 2015. There were three participants in each performance period, namely Mr. Sarandos, Mr. Hunt and Mr. Peters. For each performance period, the Committee chose a target bonus for each participant and goal for the Company’s global streaming revenue for that quarter, as calculated under generally accepted accounting principles and reflected in our publicly-available financial statements. The Committee chose this goal because global streaming revenue is an important metric demonstrating growth of the Company. Under the bonus formula approved by the Committee, the actual bonus earned (if any) would correspond to the percentage of the goal achieved, provided that no bonus would be payable for less than 80% achievement of the goal and the maximum bonus payable would be 120% of the target bonus, even if performance was greater than 120% of the goal. The below table shows the performance goals, the level of achievement of the goals, and the percentage of target bonuses earned for each of the four quarterly performance periods.
Performance Goals by Quarter
 
Q1

 
Q2

 
Q3

 
Q4

Goal for Global Streaming Revenue (in thousands)
 
$
1,398,000

 
$
1,474,000

 
$
1,593,000

 
$
1,667,000

Actual Global Streaming Revenue (in thousands)
 
1,399,929

 
1,480,676

 
1,580,831

 
1,672,338

% of Goal Achieved
 
100
%
 
100
%
 
99
%
 
100
%
% of Target Bonus Earned
 
100
%
 
100
%
 
99
%
 
100
%

Based on the above, the following bonuses were paid in 2015:
Name and Position
 
Q1

 
Q2

 
Q3

 
Q4

 
2015

Neil Hunt
 
 
 
 
 
 
 
 
 
 
Target Bonus
 
$
1,250,000

 
$
1,250,000

 
$
1,250,000

 
$
1,250,000

 
$
5,000,000

Actual Bonus
 
1,250,000

 
1,250,000

 
1,237,500

 
1,250,000

 
4,987,500

Greg Peters
 
 
 
 
 
 
 
 
 
 
Target Bonus
 
250,000

 
250,000

 
250,000

 
250,000

 
1,000,000

Actual Bonus
 
250,000

 
250,000

 
247,500

 
250,000

 
997,500

Ted Sarandos
 
 
 
 
 
 
 
 
 
 
Target Bonus
 
500,000

 
500,000

 
500,000

 
500,000

 
2,000,000

Actual Bonus
 
500,000

 
500,000

 
495,000

 
500,000

 
1,995,000



31



In 2016, the compensation components for the persons expected to be Named Executive Officers for the fiscal year ending December 31, 2016 are being allocated as follows:
Name and Position
 
2016
Annual Salary

 
2016
Annual Stock
Option Allocation

 
2016
Monthly Stock
Option Allocation

 
2016 Estimated Target Bonus

Reed Hastings
Chief Executive Officer and Chairman of the Board
 
$
900,000

 
$
19,050,000

 
$
1,587,500

 
$

Neil Hunt
Chief Product Officer
 
1,000,000

 
2,150,000

 
179,167

 
5,250,000

Greg Peters
International Development Officer
 
1,000,000

 
3,275,000

 
272,917

 
1,500,000

Ted Sarandos
Chief Content Officer
 
1,000,000

 
11,800,000

 
983,333

 
4,000,000

David Wells
Chief Financial Officer
 
2,400,000

 
1,800,000

 
150,000

 

The Estimated Target Bonus amounts set out in the table above are estimates only, and any actual amounts that may be paid to these Named Executive Officers may differ based on factors adopted by the Committee pursuant to the Plan.
Vested stock options granted after June 30, 2004 and before January 1, 2007 can be exercised up to one (1) year following termination of employment. Vested stock options granted on or after January 1, 2007 can be exercised up to ten (10) years following grant regardless of employment status. The Company believes that this increase in the life of the options enhances the value of such options for each employee and thereby encourages equity ownership in the Company which is helpful in aligning the interests of employees with that of the Company. The Company does not believe that staggered vesting of stock options or early expiration of options following termination has a material impact on retention. The Company believes that creating a high-performance culture and providing highly competitive compensation packages are the critical components for retaining employees, including its Named Executive Officers.
Across the broader employee base, the Company utilizes salary and stock options as its key compensation components in order to be competitive within the marketplace. Similarly situated companies typically offer employees an equity component as part of their overall compensation and as such, the Company believes it is important to provide this opportunity to its employees, including the Named Executive Officers. By permitting employees to request a customized combination of salary and stock options, the Company believes it is better able to take into consideration personal compensation preferences and thereby offer a more compelling compensation package. In addition, offering grants monthly provides employees with a “dollar-cost averaging” approach to the price of their option grants. Option grants made on an infrequent basis are more susceptible to the whims of market timing and fluctuations. By granting options each month, the Company believes it alleviates to a great extent the arbitrariness of option timing and the potential negative employee issues associated with “underwater” options.
Each Named Executive Officer, like all of the Company's employees, is eligible to receive an additional $15,000 in annual compensation not reflected above that may be used to defray the cost of health care benefits previously paid by the Company. Any portion of this allowance not utilized toward the cost of health care benefits will be paid as salary, up to a maximum of $5,000.
In addition to salary and stock options, all exempt employees, including Named Executive Officers, also have the opportunity to participate in the Company's 401(k) matching program which enables them to receive a dollar-for-dollar Company match of up to 3% of his or her compensation to the 401(k) fund. Mr. Hunt, Mr. Sarandos and Mr. Wells all participated in this program in 2015 and therefore the Company matched the 401(k) contributions as shown in the tables of this Proxy Statement.
The Company also maintains a group term life insurance policy for all full-time employees.

32



Termination-Based Compensation and Change in Control Retention Incentives
 
The Named Executive Officers are beneficiaries of the Company’s Amended and Restated Executive Severance and Retention Incentive Plan. Under this plan, each employee of the Company at the level of Vice President or higher is entitled to a severance benefit upon termination of employment by the Company (other than for cause, death or permanent disability) so long as he or she signs a waiver and release of claims and an agreement not to disparage the Company, its directors or its officers in a form reasonably satisfactory to the Company. The severance benefit consists of a lump sum cash payment equal to nine (9) months of base pay and nine (9) months of the cash equivalent to the stock option allocation then being used in calculating the number of options granted monthly to such employee. The right to receive a severance benefit terminates upon a change in control transaction, so that the beneficiaries of the plan are not entitled to both a change in control benefit as well as a severance benefit.
In lieu of the severance benefit, employees covered by the plan who are employed by the Company on the date of a change in control transaction are entitled to receive a lump sum cash payment equal to twelve (12) months of base pay and twelve (12) months of the cash equivalent to the stock option allocation then being used in calculating the number of options granted monthly to such employee.
The Company also has a plan for its director level employees that provides those employees who are employed by the Company on the date of a change in control transaction with a lump sum cash payment equal to six (6) months of base pay and six (6) months of the cash equivalent to the stock option allocation then being used in calculating the number of options granted monthly to such employee. While director level employees are not guaranteed any severance, to the extent any severance is provided, payment associated with the change in control will be in lieu of or otherwise offset against any such severance payment.
The Company believes that it was appropriate to make such payment upon the single-trigger event of a change in control in order to reduce distractions associated with the uncertainty surrounding change in control transactions and to reduce potential conflicts that might otherwise arise when a Company executive must rely on the decisions of the acquiring company for either continued employment or severance.
The benefits owing under the plans are to be paid to the beneficiary by the Company as soon as administratively practicable following the completion of all conditions to the payment, but in no event more than two and one half months following the date of the triggering event. The Company believes that benefits under the Company’s Amended and Restated Executive Severance and Retention Incentive Plan are consistent with similar benefits offered to executive officers of similarly situated companies and moreover, the Plan is an important element in advancing the Company’s overall compensation philosophy of attracting and retaining outstanding performers. Each of the terms “base pay,” “cause” and “change in control” are defined in the plan, a copy of which is attached as Exhibit 10.7 to the Company’s Form 10-K filed on February 1, 2013.
Tax Considerations
 

The Compensation Committee considers the potential impact of Section 162(m) of the Internal Revenue Code on executive officer compensation. Section 162(m) generally disallows a tax deduction for compensation that we pay to our Chief Executive Officer or any of the next three most highly compensated executive officers (excluding the Chief Financial Officer) to the extent that the compensation for any such individual exceeds $1 million in any taxable year. However, this deduction limitation does not apply to compensation that is "performance-based" under Section 162(m). The Company's stock options grants are intended to qualify as performance-based under Section 162(m). Similarly, bonuses earned and paid under the Performance Bonus Plan are intended to qualify as performance-based. Amounts paid as salary do not qualify as performance-based. For this reason, the Committee chose to cap each Named Executive Officer's salary (other than the Chief Financial Officer) at $1 million for 2015. Although the Committee carefully considers the tax impact of the Company's compensation programs, in the future the Committee and the Company may choose to pay compensation that is not tax deductible to the Company to the extent that the Committee considers it to be in the interests of the Company and its shareholders.

33



The Committee’s Consideration of the 2015 Nonbinding Advisory Vote to Approve the Compensation of our Named Executive Officers
 
In 2015, 98% of the shares voted approved the compensation of our Named Executive Officers. At the time of the 2015 vote, the Committee had already approved the design and goals of our executive compensation program for 2015. The Committee reviewed these voting results, which affirmed support of the Company's approach to executive compensation.

34



COMPENSATION OF EXECUTIVE OFFICERS AND OTHER MATTERS
Summary Executive Compensation
 
The following summary executive compensation table sets forth information concerning the compensation paid by the Company to: (i) the Chief Executive Officer (the Company’s principal executive officer), (ii) the Chief Financial Officer (the Company’s principal financial officer), and (iii) the Company’s other named executive officers listed below. A description of the method for determining the amount of salary in proportion to total compensation is set forth above in “Compensation Discussion and Analysis.”
Name and Principal Position
 
Year
 
Salary
($)

 
Option
Awards
($)  (1)

 
Non-Equity Incentive Plan Compensation ($)  (2)

 
All Other
Compensation
($)
 
Total
($)

Reed Hastings
 
2015
 
$
1,115,385

 
$
15,496,797

 
$

 
$ 16,832 (3)
 
$
16,629,014

Chief Executive Officer, President, Chairman of the
 
2014
 
2,961,539

 
8,102,387

 

 
15,966 (4)
 
11,079,892

Board
 
2013
 
1,952,308

 
5,779,583

 

 
966 (5)
 
7,732,857

Neil Hunt
 
2015
 
1,067,308

 
2,368,693

 
4,987,500

 
23,942 (6)  
 
8,447,443

Chief Product Officer
 
2014
 
1,750,000

 
4,746,338

 

 
23,766 (7)  
 
6,520,104

 
 
2013
 
1,731,154

 
3,750,199

 

 
8,616 (8)  
 
5,489,969

Greg Peters
 
2015
 
1,038,462

 
3,156,900

 
997,500

 
429,724 (9)
 
5,622,586

International Development
 
2014
 
999,431

 
2,640,331

 

 
15,420 (10)
 
3,655,182

Officer
 
 
 
 
 
 
 
 
 
 
 
 
Ted Sarandos
 
2015
 
1,107,692

 
10,877,040

 
1,995,000

 
22,030 (11)
 
14,001,762

Chief Content Officer
 
2014
 
2,776,923

 
6,022,094

 

 
28,250 (12)
 
8,827,267

 
 
2013
 
2,163,846

 
5,312,216

 

 
10,860 (13)
 
7,486,922

David Wells
 
2015
 
2,036,539

 
1,928,575

 

 
213,736 (14)  
 
4,178,850

Chief Financial Officer
 
2014
 
943,077

 
1,476,414

 

 
23,220 (15)  
 
2,442,711

 
 
2013
 
769,231

 
1,018,369

 

 
8,070 (16)  
 
1,795,670


(1)
Dollar amounts in the Option Awards column reflect the grant date fair value with respect to stock options during the respective fiscal year. The dollar amounts set forth in the Option Awards column are different than the stock option allocation amounts described in the section above entitled “Compensation Discussion and Analysis” because the stock option allocation amounts are reflective of the total compensation amount attributable to stock option grants, not the accounting valuation. For a discussion of the assumptions made in the valuation reflected in the Option Awards column, refer to Note 8 to the Company’s consolidated financial statements for the fiscal year ended December 31, 2015 and the discussion under Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting Policies and Estimates—Stock-Based Compensation” in the Company’s Form 10-K filed with the SEC on January 28, 2016.
(2)
In accordance with the Company's Performance Bonus Plan as approved by the Compensation Committee, the dollar amounts represent the amount earned in 2015 for the achievement of the established performance goals.
(3)
Includes $15,000 in medical paid premiums and $1,832 under sponsored benefit plans available to all employees.
(4)
Includes $15,000 in medical paid premiums and $966 under sponsored benefit plans available to all employees.
(5)
Includes $966 under sponsored benefit plans available to all employees.
(6)
Includes $7,950 representing our matching contribution made under our 401(k) plan, $15,000 in medical paid premiums, and $992 under sponsored benefit plans available to all employees.
(7)
Includes $7,800 representing our matching contribution made under our 401(k) plan, $15,000 in medical paid premiums, and $966 under sponsored benefit plans available to all employees.

35



(8)
Includes $7,650 representing our matching contribution made under our 401(k) plan and $966 under sponsored benefit plans available to all employees.
(9)
Includes $15,000 in medical paid premiums, $637 under sponsored benefit plans available to all employees, and payment of $414,087 for living allowance and taxes paid by the Company to tax equalize the employee for an expatriate assignment.
(10)
Includes $15,000 in medical paid premiums and $420 under sponsored benefit plans available to all employees.
(11)
Includes $5,538 representing our matching contribution made under our 401(k) plan, $15,000 in medical paid premiums, $992 under sponsored benefit plans available to all employees, and a $500 auto allowance.
(12)
Includes $5,784 representing our matching contribution made under our 401(k) plan, $15,000 in medical paid premiums, $966 under sponsored benefit plans available to all employees, and a $6,500 auto allowance.
(13)
Includes $3,730 representing our matching contribution made under our 401(k) plan, $630 under sponsored benefit plans available to all employees, and a $6,500 auto allowance.
(14)
Includes $7,950 representing our matching contribution made under our 401(k) plan, $15,000 in medical paid premiums, $436 under sponsored benefit plans available to all employees, and payment of $190,350 for living allowance and taxes paid by the Company to tax equalize the employee for an expatriate assignment.
(15)
Includes $7,800 representing our matching contribution made under our 401(k) plan, $15,000 in medical paid premiums, and $420 under sponsored benefit plans available to all employees.
(16)
Includes $7,650 representing our matching contribution made under our 401(k) plan and $420 under sponsored benefit plans available to all employees.
Grants of Plan-Based Awards
 
The following table sets forth information concerning grants of awards made to the Named Executive Officers during 2015. As described above in “Compensation Discussion and Analysis,” the Company grants employees, including the Named Executive Officers, fully vested stock options on a monthly basis. These are the only awards made to the Named Executive Officers. The material terms of these grants, including the formula for determining the number of stock options to be granted, are set forth above in “Compensation Discussion and Analysis.”
 
 
 
 
 
All Other
Option Awards:
Number of
Securities
Underlying
Options
 
Exercise
or Base Price
of Option
Awards
 
Grant Date
Fair Value
of Stock
and Option
Awards
Name
 
Grant Date
 
(#)
 
($/Sh)
 
($)
Reed Hastings
 
1/2/2015
 
25,074
 
49.85
 
554,600
Reed Hastings
 
2/2/2015
 
45,290
 
63.01
 
1,266,237
Reed Hastings
 
3/2/2015
 
41,601
 
68.61
 
1,266,416
Reed Hastings
 
4/1/2015
 
48,363
 
59.02
 
1,259,876
Reed Hastings
 
5/1/2015
 
35,868
 
79.58
 
1,259,865
Reed Hastings
 
6/1/2015
 
32,067
 
89.00
 
1,259,791
Reed Hastings
 
7/1/2015
 
30,485
 
93.64
 
1,394,780
Reed Hastings
 
8/3/2015
 
25,360
 
112.56
 
1,394,800
Reed Hastings
 
9/1/2015
 
26,977
 
105.79
 
1,394,492
Reed Hastings
 
10/1/2015
 
26,933
 
105.98
 
1,482,120
Reed Hastings
 
11/2/2015
 
26,513
 
107.64
 
1,481,862
Reed Hastings
 
12/1/2015
 
22,765
 
125.37
 
1,481,958
Neil Hunt
 
1/2/2015
 
14,630
 
49.85
 
323,594
Neil Hunt
 
2/2/2015
 
6,195
 
63.01
 
173,202
Neil Hunt
 
3/2/2015
 
5,691
 
68.61
 
173,245
Neil Hunt
 
4/1/2015
 
6,622
 
59.02
 
172,506
Neil Hunt
 
5/1/2015
 
4,907
 
79.58
 
172,359

36



 
 
 
 
All Other
Option Awards:
Number of
Securities
Underlying
Options
 
Exercise
or Base Price
of Option
Awards
 
Grant Date
Fair Value
of Stock
and Option
Awards
Name
 
Grant Date
 
(#)
 
($/Sh)
 
($)
Neil Hunt
 
6/1/2015
 
4,389
 
89.00
 
172,427
Neil Hunt
 
7/1/2015
 
4,172
 
93.64
 
190,881
Neil Hunt
 
8/3/2015
 
3,476
 
112.56
 
191,180
Neil Hunt
 
9/1/2015
 
3,692
 
105.79
 
190,846
Neil Hunt
 
10/1/2015
 
3,686
 
105.98
 
202,840
Neil Hunt
 
11/2/2015
 
3,629
 
107.64
 
202,832
Neil Hunt
 
12/1/2015
 
3,115
 
125.37
 
202,781
Greg Peters
 
1/2/2015
 
8,358
 
49.85
 
184,866
Greg Peters
 
2/2/2015
 
9,009
 
63.01
 
251,877
Greg Peters
 
3/2/2015
 
8,274
 
68.61
 
251,877
Greg Peters
 
4/1/2015
 
9,618
 
59.02
 
250,553
Greg Peters
 
5/1/2015
 
7,133
 
79.58
 
250,547
Greg Peters
 
6/1/2015
 
6,377
 
89.00
 
250,528
Greg Peters
 
7/1/2015
 
6,062
 
93.64
 
277,355
Greg Peters
 
8/3/2015
 
5,047
 
112.56
 
277,585
Greg Peters
 
9/1/2015
 
5,366
 
105.79
 
277,379
Greg Peters
 
10/1/2015
 
5,357
 
105.98
 
294,795
Greg Peters
 
11/2/2015
 
5,274
 
107.64
 
294,774
Greg Peters
 
12/1/2015
 
4,528
 
125.37
 
294,764
Ted Sarandos
 
1/2/2015
 
18,389
 
49.85
 
406,738
Ted Sarandos
 
2/2/2015
 
31,738
 
63.01
 
887,344
Ted Sarandos
 
3/2/2015
 
29,148
 
68.61
 
887,322
Ted Sarandos
 
4/1/2015
 
33,894
 
59.02
 
882,952
Ted Sarandos
 
5/1/2015
 
25,130
 
79.58
 
882,692
Ted Sarandos
 
6/1/2015
 
22,470
 
89.00
 
882,761
Ted Sarandos
 
7/1/2015
 
21,357
 
93.64
 
977,147
Ted Sarandos
 
8/3/2015
 
17,773
 
112.56
 
977,515
Ted Sarandos
 
9/1/2015
 
18,904
 
105.79
 
977,184
Ted Sarandos
 
10/1/2015
 
18,872
 
105.98
 
1,038,524
Ted Sarandos
 
11/2/2015
 
18,579
 
107.64
 
1,038,416
Ted Sarandos
 
12/1/2015
 
15,952
 
125.37
 
1,038,445
David Wells
 
1/2/2015
 
4,599
 
49.85
 
101,723
David Wells
 
2/2/2015
 
5,537
 
63.01
 
154,806
David Wells
 
3/2/2015
 
5,082
 
68.61
 
154,706
David Wells
 
4/1/2015
 
5,915
 
59.02
 
154,088
David Wells
 
5/1/2015
 
4,382
 
79.58
 
153,918
David Wells
 
6/1/2015
 
3,920
 
89.00
 
154,002
David Wells
 
7/1/2015
 
3,731
 
93.64
 
170,704
David Wells
 
8/3/2015
 
3,101
 
112.56
 
170,555
David Wells
 
9/1/2015
 
3,298
 
105.79
 
170,480
David Wells
 
10/1/2015
 
3,293
 
105.98
 
181,214
David Wells
 
11/2/2015
 
3,241
 
107.64
 
181,146
David Wells
 
12/1/2015
 
2,784
 
125.37
 
181,233

37



Option Exercises and Stock Vested
 
The following table sets forth information concerning equity awards for each Named Executive Officer that remained outstanding as of December 31, 2015. All options are fully vested.
 
 
Option Awards
Name
 
Number of
Securities Underlying
Unexercised Options:
Exercisable
 
Option
Exercise Price
($)
 
Option
Expiration Date
Reed Hastings
 
86,933
 
3.84
 
3/1/2016
Reed Hastings
 
82,978
 
4.02
 
4/3/2016
Reed Hastings
 
78,827
 
4.23
 
5/1/2016
Reed Hastings
 
81,816
 
4.07
 
6/1/2016
Reed Hastings
 
85,659
 
3.89
 
7/3/2016
Reed Hastings
 
113,708
 
2.93
 
8/1/2016
Reed Hastings
 
116,431
 
2.86
 
9/1/2016
Reed Hastings
 
102,340
 
3.26
 
10/2/2016
Reed Hastings
 
84,665
 
3.94
 
11/1/2016
Reed Hastings
 
79,149
 
4.21
 
12/1/2016
Reed Hastings
 
74,564
 
3.80
 
1/3/2017
Reed Hastings
 
87,297
 
3.25
 
2/1/2017
Reed Hastings
 
86,835
 
3.26
 
3/1/2017
Reed Hastings
 
84,469
 
3.35
 
4/2/2017
Reed Hastings
 
89,502
 
3.16
 
5/1/2017
Reed Hastings
 
91,994
 
3.08
 
6/1/2017
Reed Hastings
 
101,815
 
2.78
 
7/2/2017
Reed Hastings
 
115,577
 
2.45
 
8/1/2017
Reed Hastings
 
109,214
 
2.59
 
9/4/2017
Reed Hastings
 
93,380
 
3.03
 
10/1/2017
Reed Hastings
 
75,467
 
3.76
 
11/1/2017
Reed Hastings
 
83,335
 
3.40
 
12/3/2017
Reed Hastings
 
75,243
 
3.76
 
1/2/2018
Reed Hastings
 
91,861
 
3.63
 
2/1/2018
Reed Hastings
 
75,369
 
4.42
 
3/3/2018
Reed Hastings
 
63,889
 
5.22
 
4/1/2018
Reed Hastings
 
75,271
 
4.43
 
5/1/2018
Reed Hastings
 
75,558
 
4.41
 
6/2/2018
Reed Hastings
 
86,037
 
3.87
 
7/1/2018
Reed Hastings
 
79,800
 
4.17
 
8/1/2018
Reed Hastings
 
75,656
 
4.41
 
9/2/2018
Reed Hastings
 
77,672
 
4.29
 
10/1/2018
Reed Hastings
 
99,883
 
3.34
 
11/3/2018
Reed Hastings
 
105,868
 
3.15
 
12/1/2018
Reed Hastings
 
78,092
 
4.27
 
1/2/2019
Reed Hastings
 
63,147
 
5.28
 
2/2/2019
Reed Hastings
 
67,907
 
4.91
 
3/2/2019
Reed Hastings
 
54,418
 
6.12
 
4/1/2019
Reed Hastings
 
52,458
 
6.35
 
5/1/2019

38



 
 
Option Awards
Name
 
Number of
Securities Underlying
Unexercised Options:
Exercisable
 
Option
Exercise Price
($)
 
Option
Expiration Date
Reed Hastings
 
56,966
 
5.85
 
6/1/2019
Reed Hastings
 
57,414
 
5.80
 
7/1/2019
Reed Hastings
 
51,898
 
6.42
 
8/3/2019
Reed Hastings
 
55,342
 
6.02
 
9/1/2019
Reed Hastings
 
52,269
 
6.37
 
10/1/2019
Reed Hastings
 
43,372
 
7.69
 
11/2/2019
Reed Hastings
 
40,061
 
8.32
 
12/1/2019
Reed Hastings
 
54,516
 
7.64
 
1/4/2020
Reed Hastings
 
95,578
 
8.72
 
2/1/2020
Reed Hastings
 
83,692
 
9.96
 
3/1/2020
Reed Hastings
 
77,777
 
10.71
 
4/1/2020
Reed Hastings
 
57,197
 
14.57
 
5/3/2020
Reed Hastings
 
54,369
 
15.33
 
6/1/2020
Reed Hastings
 
53,193
 
15.67
 
7/1/2020
Reed Hastings
 
57,260
 
14.55
 
8/2/2020
Reed Hastings
 
43,239
 
19.27
 
9/1/2020
Reed Hastings
 
37,716
 
22.09
 
10/1/2020
Reed Hastings
 
34,853
 
23.91
 
11/1/2020
Reed Hastings
 
29,148
 
28.59
 
12/1/2020
Reed Hastings
 
32,697
 
25.49
 
1/3/2021
Reed Hastings
 
41,097
 
30.41
 
2/1/2021
Reed Hastings
 
42,763
 
29.23
 
3/1/2021
Reed Hastings
 
36,141
 
34.58
 
4/1/2021
Reed Hastings
 
36,890
 
33.88
 
5/2/2021
Reed Hastings
 
32,739
 
38.18
 
6/1/2021
Reed Hastings
 
32,648
 
38.28
 
7/1/2021
Reed Hastings
 
33,222
 
37.63
 
8/1/2021
Reed Hastings
 
37,513
 
33.32
 
9/1/2021
Reed Hastings
 
77,266
 
16.18
 
10/3/2021
Reed Hastings
 
109,249
 
11.44
 
11/1/2021
Reed Hastings
 
130,263
 
9.60
 
12/1/2021
Reed Hastings
 
121,121
 
10.32
 
1/3/2022
Reed Hastings
 
35,581
 
17.57
 
2/1/2022
Reed Hastings
 
38,801
 
16.11
 
3/1/2022
Reed Hastings
 
38,388
 
16.28
 
4/2/2022
Reed Hastings
 
53,774
 
11.62
 
5/1/2022
Reed Hastings
 
69,503
 
8.99
 
6/1/2022
Reed Hastings
 
64,477
 
9.69
 
7/2/2022
Reed Hastings
 
80,276
 
7.79
 
8/1/2022
Reed Hastings
 
78,225
 
7.99
 
9/4/2022
Reed Hastings
 
78,057
 
8.01
 
10/1/2022
Reed Hastings
 
56,315
 
11.10
 
11/1/2022
Reed Hastings
 
57,561
 
10.86
 
12/3/2022
Reed Hastings
 
47,551
 
13.14
 
1/2/2023

39



 
 
Option Awards
Name
 
Number of
Securities Underlying
Unexercised Options:
Exercisable
 
Option
Exercise Price
($)
 
Option
Expiration Date
Reed Hastings
 
35,399
 
23.54
 
2/1/2023
Reed Hastings
 
30,807
 
27.05
 
3/1/2023
Reed Hastings
 
31,976
 
26.06
 
4/1/2023
Reed Hastings
 
27,398
 
30.42
 
5/1/2023
Reed Hastings
 
26,278
 
31.71
 
6/3/2023
Reed Hastings
 
26,012
 
32.04
 
7/1/2023
Reed Hastings
 
23,415
 
35.59
 
8/1/2023
Reed Hastings
 
20,188
 
41.29
 
9/3/2023
Reed Hastings
 
17,969
 
46.37
 
10/1/2023
Reed Hastings
 
17,717
 
47.04
 
11/1/2023
Reed Hastings
 
16,030
 
51.99
 
12/2/2023
Reed Hastings
 
16,079
 
51.83
 
1/2/2024
Reed Hastings
 
21,637
 
57.77
 
2/3/2024
Reed Hastings
 
19,635
 
63.66
 
3/3/2024
Reed Hastings
 
23,996
 
52.10
 
4/1/2024
Reed Hastings
 
25,998
 
48.07
 
5/1/2024
Reed Hastings
 
20,734
 
60.29
 
6/2/2024
Reed Hastings
 
18,494
 
67.59
 
7/1/2024
Reed Hastings
 
20,566
 
60.77
 
8/1/2024
Reed Hastings
 
18,361
 
68.09
 
9/2/2024
Reed Hastings
 
19,943
 
62.69
 
10/1/2024
Reed Hastings
 
22,526
 
55.49
 
11/3/2024
Reed Hastings
 
25,599
 
48.83
 
12/1/2024
Reed Hastings
 
25,074
 
49.85
 
1/2/2025
Reed Hastings
 
45,290
 
63.01
 
2/2/2025
Reed Hastings
 
41,601
 
68.61
 
3/2/2025
Reed Hastings
 
48,363
 
59.02
 
4/1/2025
Reed Hastings
 
35,868
 
79.58
 
5/1/2025
Reed Hastings
 
32,067
 
89.00
 
6/1/2025
Reed Hastings
 
30,485
 
93.64
 
7/1/2025
Reed Hastings
 
25,360
 
112.56
 
8/3/2025
Reed Hastings
 
26,977
 
105.79
 
9/1/2025
Reed Hastings
 
26,933
 
105.98
 
10/1/2025
Reed Hastings
 
26,513
 
107.64
 
11/2/2025
Reed Hastings
 
22,765
 
125.37
 
12/1/2025
Neil Hunt
 
12,404
 
14.55
 
8/2/2020
Neil Hunt
 
9,366
 
19.27
 
9/1/2020
Neil Hunt
 
8,169
 
22.09
 
10/1/2020
Neil Hunt
 
7,553
 
23.91
 
11/1/2020
Neil Hunt
 
6,314
 
28.59
 
12/1/2020
Neil Hunt
 
7,084
 
25.49
 
1/3/2021
Neil Hunt
 
12,327
 
30.41
 
2/1/2021
Neil Hunt
 
12,831
 
29.23
 
3/1/2021
Neil Hunt
 
10,843
 
34.58
 
4/1/2021

40



 
 
Option Awards
Name
 
Number of
Securities Underlying
Unexercised Options:
Exercisable
 
Option
Exercise Price
($)
 
Option
Expiration Date
Neil Hunt
 
11,067
 
33.88
 
5/2/2021
Neil Hunt
 
9,821
 
38.18
 
6/1/2021
Neil Hunt
 
9,793
 
38.28
 
7/1/2021
Neil Hunt
 
9,968
 
37.63
 
8/1/2021
Neil Hunt
 
11,256
 
33.32
 
9/1/2021
Neil Hunt
 
23,177
 
16.18
 
10/3/2021
Neil Hunt
 
32,774
 
11.44
 
11/1/2021
Neil Hunt
 
35,581
 
17.57
 
2/1/2022
Neil Hunt
 
38,801
 
16.11
 
3/1/2022
Neil Hunt
 
38,388
 
16.28
 
4/2/2022
Neil Hunt
 
53,774
 
11.62
 
5/1/2022
Neil Hunt
 
56,315
 
11.10
 
11/1/2022
Neil Hunt
 
13,517
 
10.86
 
12/3/2022
Neil Hunt
 
47,551
 
13.14
 
1/2/2023
Neil Hunt
 
22,120
 
23.54
 
2/1/2023
Neil Hunt
 
19,250
 
27.05
 
3/1/2023
Neil Hunt
 
19,985
 
26.06
 
4/1/2023
Neil Hunt
 
17,122
 
30.42
 
5/1/2023
Neil Hunt
 
16,422
 
31.71
 
6/3/2023
Neil Hunt
 
16,254
 
32.04
 
7/1/2023
Neil Hunt
 
14,637
 
35.59
 
8/1/2023
Neil Hunt
 
12,614
 
41.29
 
9/3/2023
Neil Hunt
 
11,228
 
46.37
 
10/1/2023
Neil Hunt
 
11,074
 
47.04
 
11/1/2023
Neil Hunt
 
10,017
 
51.99
 
12/2/2023
Neil Hunt
 
10,052
 
51.83
 
1/2/2024
Neil Hunt
 
12,621
 
57.77
 
2/3/2024
Neil Hunt
 
11,452
 
63.66
 
3/3/2024
Neil Hunt
 
13,993
 
52.10
 
4/1/2024
Neil Hunt
 
15,169
 
48.07
 
5/1/2024
Neil Hunt
 
12,096
 
60.29
 
6/2/2024
Neil Hunt
 
10,787
 
67.59
 
7/1/2024
Neil Hunt
 
11,998
 
60.77
 
8/1/2024
Neil Hunt
 
10,710
 
68.09
 
9/2/2024
Neil Hunt
 
11,634
 
62.69
 
10/1/2024
Neil Hunt
 
13,139
 
55.49
 
11/3/2024
Neil Hunt
 
14,931
 
48.83
 
12/1/2024
Neil Hunt
 
14,630
 
49.85
 
1/2/2025
Neil Hunt
 
6,195
 
63.01
 
2/2/2025
Neil Hunt
 
5,691
 
68.61
 
3/2/2025
Neil Hunt
 
6,622
 
59.02
 
4/1/2025
Neil Hunt
 
4,907
 
79.58
 
5/1/2025
Neil Hunt
 
4,389
 
89.00
 
6/1/2025
Neil Hunt
 
4,172
 
93.64
 
7/1/2025

41



 
 
Option Awards
Name
 
Number of
Securities Underlying
Unexercised Options:
Exercisable
 
Option
Exercise Price
($)
 
Option
Expiration Date
Neil Hunt
 
3,476
 
112.56
 
8/3/2025
Neil Hunt
 
3,692
 
105.79
 
9/1/2025
Neil Hunt
 
3,686
 
105.98
 
10/1/2025
Neil Hunt
 
3,629
 
107.64
 
11/2/2025
Neil Hunt
 
3,115
 
125.37
 
12/1/2025
Greg Peters
 
8,001
 
52.10
 
4/1/2024
Greg Peters
 
8,666
 
48.07
 
5/1/2024
Greg Peters
 
6,909
 
60.29
 
6/2/2024
Greg Peters
 
6,167
 
67.59
 
7/1/2024
Greg Peters
 
6,853
 
60.77
 
8/1/2024
Greg Peters
 
6,118
 
68.09
 
9/2/2024
Greg Peters
 
6,650
 
62.69
 
10/1/2024
Greg Peters
 
7,511
 
55.49
 
11/3/2024
Greg Peters
 
8,533
 
48.83
 
12/1/2024
Greg Peters
 
8,358
 
49.85
 
1/2/2025
Greg Peters
 
9,009
 
63.01
 
2/2/2025
Greg Peters
 
8,274
 
68.61
 
3/2/2025
Greg Peters
 
9,618
 
59.02
 
4/1/2025
Greg Peters
 
7,133
 
79.58
 
5/1/2025
Greg Peters
 
6,377
 
89.00
 
6/1/2025
Greg Peters
 
6,062
 
93.64
 
7/1/2025
Greg Peters
 
5,047
 
112.56
 
8/3/2025
Greg Peters
 
5,366
 
105.79
 
9/1/2025
Greg Peters
 
5,357
 
105.98
 
10/1/2025
Greg Peters
 
5,274
 
107.64
 
11/2/2025
Greg Peters
 
4,528
 
125.37
 
12/1/2025
Ted Sarandos
 
14,427
 
51.99
 
12/2/2023
Ted Sarandos
 
14,469
 
51.83
 
1/2/2024
Ted Sarandos
 
15,869
 
57.77
 
2/3/2024
Ted Sarandos
 
14,399
 
63.66
 
3/3/2024
Ted Sarandos
 
17,598
 
52.10
 
4/1/2024
Ted Sarandos
 
15,204
 
60.29
 
6/2/2024
Ted Sarandos
 
13,566
 
67.59
 
7/1/2024
Ted Sarandos
 
15,085
 
60.77
 
8/1/2024
Ted Sarandos
 
13,461
 
68.09
 
9/2/2024
Ted Sarandos
 
14,623
 
62.69
 
10/1/2024
Ted Sarandos
 
16,520
 
55.49
 
11/3/2024
Ted Sarandos
 
31,738
 
63.01
 
2/2/2025
Ted Sarandos
 
29,148
 
68.61
 
3/2/2025
Ted Sarandos
 
33,894
 
59.02
 
4/1/2025
Ted Sarandos
 
25,130
 
79.58
 
5/1/2025
Ted Sarandos
 
22,470
 
89.00
 
6/1/2025
Ted Sarandos
 
21,357
 
93.64
 
7/1/2025
Ted Sarandos
 
17,773
 
112.56
 
8/3/2025

42



 
 
Option Awards
Name
 
Number of
Securities Underlying
Unexercised Options:
Exercisable
 
Option
Exercise Price
($)
 
Option
Expiration Date
Ted Sarandos
 
18,904
 
105.79
 
9/1/2025
Ted Sarandos
 
18,872
 
105.98
 
10/1/2025
Ted Sarandos
 
18,579
 
107.64
 
11/2/2025
Ted Sarandos
 
15,952
 
125.37
 
12/1/2025
David Wells
 
5,838
 
23.54
 
2/1/2023
David Wells
 
5,082
 
27.05
 
3/1/2023
David Wells
 
5,278
 
26.06
 
4/1/2023
David Wells
 
4,522
 
30.42
 
5/1/2023
David Wells
 
4,333
 
31.71
 
6/3/2023
David Wells
 
4,291
 
32.04
 
7/1/2023
David Wells
 
3,864
 
35.59
 
8/1/2023
David Wells
 
3,332
 
41.29