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Segment Information (Tables)
3 Months Ended
Mar. 31, 2016
Segment Reporting [Abstract]  
Long-lived Assets by Geographic Areas
The Company's long-lived tangible assets were located as follows:
 
As of
 
March 31,
2016
 
December 31,
2015
 
(in thousands)
United States
$
151,553

 
$
159,566

International
14,701

 
13,846

Information on Reportable Segments And Reconciliation To Consolidated Net Income
The following table represents segment information for the period ended March 31, 2016:
 
 
As of/ Three Months Ended March 31, 2016
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
46,967

 
34,533

 
4,741

 

Revenues
$
1,161,241

 
$
651,748

 
$
144,747

 
$
1,957,736

Cost of revenues
666,546

 
629,899

 
73,095

 
1,369,540

Marketing
81,942

 
126,068

 

 
208,010

Contribution profit (loss)
$
412,753

 
$
(104,219
)
 
$
71,652

 
$
380,186

Other operating expenses
 
 
 
 
 
 
330,733

Operating income
 
 
 
 
 
 
49,453

Other income (expense)
 
 
 
 
 
 
(9,574
)
Provision for income taxes
 
 
 
 
 
 
12,221

Net income
 
 
 
 
 
 
$
27,658


The following table represents segment information for the period ended March 31, 2015:
 
As of/ Three Months Ended March 31, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
41,397

 
20,877

 
5,564

 

Revenues
$
984,532

 
$
415,397

 
$
173,200

 
$
1,573,129

Cost of revenues
582,529

 
375,278

 
88,594

 
1,046,401

Marketing
89,551

 
105,126

 

 
194,677

Contribution profit (loss)
$
312,452

 
$
(65,007
)
 
$
84,606

 
$
332,051

Other operating expenses
 
 
 
 
 
 
234,595

Operating income
 
 
 
 
 
 
97,456

Other income (expense)
 
 
 
 
 
 
(59,030
)
Provision for income taxes
 
 
 
 
 
 
14,730

Net income
 
 
 
 
 
 
$
23,696



The following table represents the amortization of the content assets:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended March 31,
 
 
 
 
 
 
 
2016
$
530,739

 
$
527,782

 
$
20,441

 
$
1,078,962

2015
431,989

 
317,529

 
21,185

 
770,703



(1)
A membership (also referred to as a subscription or a member) is defined as the right to receive Netflix service following sign-up and a method of payment being provided. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. Total members include those who are on a free-trial as long as a method of payment has been provided. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately except in limited circumstances where a short grace period is offered to ensure the streaming service is not interrupted for members who are impacted by payment processing delays by the Company's banks or integrated payment partners. The number of members in a grace period at any given point is not material.