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Segment Information (Tables)
9 Months Ended
Sep. 30, 2015
Segment Reporting [Abstract]  
Long-lived Assets by Geographic Areas
The Company's long-lived tangible assets were located as follows:
 
As of
 
September 30,
2015
 
December 31,
2014
 
(in thousands)
United States
$
168,569

 
$
138,704

International
12,699

 
11,171

Information on Reportable Segments And Reconciliation To Consolidated Net Income
The following tables represent segment information for the periods ended September 30, 2015:
 
 
As of/ Three Months Ended September 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
43,181

 
25,987

 
5,060

 

Revenues
$
1,063,961

 
$
516,870

 
$
157,524

 
$
1,738,355

Cost of revenues
644,914

 
451,251

 
77,793

 
1,173,958

Marketing
74,835

 
133,267

 

 
208,102

Contribution profit (loss)
$
344,212

 
$
(67,648
)
 
$
79,731

 
$
356,295

Other operating expenses
 
 
 
 
 
 
282,654

Operating income
 
 
 
 
 
 
73,641

Other income (expense)
 
 
 
 
 
 
(31,403
)
Provision for income taxes
 
 
 
 
 
 
12,806

Net income
 
 
 
 
 
 
$
29,432


 
As of/ Nine Months Ended September 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
43,181

 
25,987

 
5,060

 

Revenues
$
3,074,406

 
$
1,387,030

 
$
494,742

 
$
4,956,178

Cost of revenues
1,840,134

 
1,249,495

 
252,482

 
3,342,111

Marketing
237,813

 
362,106

 

 
599,919

Contribution profit (loss)
$
996,459

 
$
(224,571
)
 
$
242,260

 
$
1,014,148

Other operating expenses
 
 
 
 
 
 
768,216

Operating income
 
 
 
 
 
 
245,932

Other income (expense)
 
 
 
 
 
 
(124,778
)
Provision for income taxes
 
 
 
 
 
 
41,691

Net income
 
 
 
 
 
 
$
79,463



The following tables represent segment information for the periods ended September 30, 2014:
 
As of/ Three Months Ended September 30, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
37,219

 
15,843

 
5,986

 

Revenues
$
877,150

 
$
345,685

 
$
186,597

 
$
1,409,432

Cost of revenues
565,251

 
291,942

 
97,201

 
954,394

Marketing
61,045

 
84,609

 

 
145,654

Contribution profit (loss)
$
250,854

 
$
(30,866
)
 
$
89,396

 
$
309,384

Other operating expenses
 
 
 
 
 
 
198,977

Operating income
 
 
 
 
 
 
110,407

Other income (expense)
 
 
 
 
 
 
(12,870
)
Provision for income taxes
 
 
 
 
 
 
38,242

Net income
 
 
 
 
 
 
$
59,295

 
As of/ Nine Months Ended September 30, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
37,219

 
15,843

 
5,986

 

Revenues
$
2,513,992

 
$
920,264

 
$
585,672

 
$
4,019,928

Cost of revenues
1,628,568

 
803,906

 
305,954

 
2,738,428

Marketing
206,030

 
197,485

 

 
403,515

Contribution profit (loss)
$
679,394

 
$
(81,127
)
 
$
279,718

 
$
877,985

Other operating expenses
 
 
 
 
 
 
540,383

Operating income
 
 
 
 
 
 
337,602

Other income (expense)
 
 
 
 
 
 
(33,749
)
Provision for income taxes
 
 
 
 
 
 
120,425

Net income
 
 
 
 
 
 
$
183,428


The following table represents the amortization of the content library:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended September 30,
 
 
 
 
 
 
 
2015
$
493,025

 
$
378,378

 
$
18,589

 
$
889,992

2014
433,266

 
252,888

 
18,269

 
704,423

Nine months ended September 30,
 
 
 
 
 
 
 
2015
1,387,242

 
1,056,279

 
60,587

 
2,504,108

2014
1,229,477

 
696,449

 
51,313

 
1,977,239

The following table represents total content library, net:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
As of September 30, 2015
$
4,367,750

 
$
2,193,785

 
$
25,439

 
$
6,586,974

As of December 31, 2014
3,476,226

 
1,392,701

 
30,101

 
4,899,028



(1)
A membership (also referred to as a subscription or member) is defined as the right to receive either the Netflix streaming service or Netflix DVD service. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. For inclusion in the definition of a membership in the above metrics, a method of payment is required to be provided even during the free-trial period. Total memberships therefore include those who are on a free-trial and have provided a method of payment. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.