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Segment Information (Tables)
6 Months Ended
Jun. 30, 2015
Segment Reporting [Abstract]  
Long-lived Assets by Geographic Areas
The Company's long-lived tangible assets were located as follows:
 
As of
 
June 30,
2015
 
December 31,
2014
 
(in thousands)
United States
$
160,135

 
$
138,704

International
11,261

 
11,171

Information on Reportable Segments And Reconciliation To Consolidated Net Income
The following table represents segment information for the quarter ended June 30, 2015:
 
 
As of/ Three Months Ended June 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
42,300

 
23,251

 
5,314

 

Revenues
$
1,025,913

 
$
454,763

 
$
164,018

 
$
1,644,694

Cost of revenues
612,691

 
422,966

 
86,095

 
1,121,752

Marketing
73,427

 
123,713

 

 
197,140

Contribution profit (loss)
$
339,795

 
$
(91,916
)
 
$
77,923

 
$
325,802

Other operating expenses
 
 
 
 
 
 
250,967

Operating income
 
 
 
 
 
 
74,835

Other income (expense)
 
 
 
 
 
 
(34,345
)
Provision for income taxes
 
 
 
 
 
 
14,155

Net income
 
 
 
 
 
 
$
26,335


 
As of/ Six Months Ended June 30, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
42,300

 
23,251

 
5,314

 

Revenues
$
2,010,445

 
$
870,160

 
$
337,218

 
$
3,217,823

Cost of revenues
1,195,220

 
798,244

 
174,689

 
2,168,153

Marketing
162,978

 
228,839

 

 
391,817

Contribution profit (loss)
$
652,247

 
$
(156,923
)
 
$
162,529

 
$
657,853

Other operating expenses
 
 
 
 
 
 
485,562

Operating income
 
 
 
 
 
 
172,291

Other income (expense)
 
 
 
 
 
 
(93,375
)
Provision for income taxes
 
 
 
 
 
 
28,885

Net income
 
 
 
 
 
 
$
50,031



The following table represents segment information for the quarter ended June 30, 2014:
 
As of/ Three Months Ended June 30, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
36,244

 
13,801

 
6,261

 

Revenues
$
838,225

 
$
307,461

 
$
194,721

 
$
1,340,407

Cost of revenues
546,223

 
266,697

 
101,928

 
914,848

Marketing
64,727

 
56,036

 

 
120,763

Contribution profit (loss)
$
227,275

 
$
(15,272
)
 
$
92,793

 
$
304,796

Other operating expenses
 
 
 
 
 
 
175,196

Operating income
 
 
 
 
 
 
129,600

Other income (expense)
 
 
 
 
 
 
(12,228
)
Provision for income taxes
 
 
 
 
 
 
46,354

Net income
 
 
 
 
 
 
$
71,018

 
As of/ Six Months Ended June 30, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
36,244

 
13,801

 
6,261

 

Revenues
$
1,636,842

 
$
574,579

 
$
399,075

 
$
2,610,496

Cost of revenues
1,063,317

 
511,964

 
208,753

 
1,784,034

Marketing
144,985

 
112,876

 

 
257,861

Contribution profit (loss)
$
428,540

 
$
(50,261
)
 
$
190,322

 
$
568,601

Other operating expenses
 
 
 
 
 
 
341,406

Operating income
 
 
 
 
 
 
227,195

Other income (expense)
 
 
 
 
 
 
(20,879
)
Provision for income taxes
 
 
 
 
 
 
82,183

Net income
 
 
 
 
 
 
$
124,133


The following table represents the amortization of the content library:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Three months ended June 30,
 
 
 
 
 
 
 
2015
$
462,228

 
$
360,372

 
$
20,813

 
$
843,413

2014
409,896

 
229,141

 
16,923

 
655,960

Six months ended June 30,
 
 
 
 
 
 
 
2015
894,217

 
677,901

 
41,998

 
1,614,116

2014
796,211

 
443,561

 
33,044

 
1,272,816

The following table represents total content library, net:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
As of June 30, 2015
$
4,213,101

 
$
1,910,847

 
$
27,765

 
$
6,151,713

As of December 31, 2014
3,476,226

 
1,392,701

 
30,101

 
4,899,028



(1)
A membership (also referred to as a subscription or member) is defined as the right to receive either the Netflix streaming service or Netflix DVD service. Memberships are assigned to territories based on the geographic location used at time of sign up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. For inclusion in the definition of a membership in the above metrics, a method of payment is required to be provided even during the free-trial period. Total memberships therefore include those who are on a free-trial and have provided a method of payment. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.