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Segment Information (Tables)
3 Months Ended
Mar. 31, 2015
Segment Reporting [Abstract]  
Long-lived Assets by Geographic Areas
The Company's long-lived tangible assets were located as follows:
 
As of
 
March 31,
2015
 
December 31,
2014
 
(in thousands)
United States
$
135,080

 
$
138,704

International
10,736

 
11,171

Information on Reportable Segments And Reconciliation To Consolidated Net Income
The following table represents segment information for the quarter ended March 31, 2015:
 
 
As of/ Three months ended March 31, 2015
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
41,397

 
20,877

 
5,564

 

Revenues
$
984,532

 
$
415,397

 
$
173,200

 
$
1,573,129

Cost of revenues
582,529

 
375,278

 
88,594

 
1,046,401

Marketing
89,551

 
105,126

 

 
194,677

Contribution profit (loss)
$
312,452

 
$
(65,007
)
 
$
84,606

 
$
332,051

Other operating expenses
 
 
 
 
 
 
234,595

Operating income
 
 
 
 
 
 
97,456

Other income (expense)
 
 
 
 
 
 
(59,030
)
Provision for income taxes
 
 
 
 
 
 
14,730

Net income
 
 
 
 
 
 
$
23,696




The following table represents segment information for the quarter ended March 31, 2014:
 
As of/ Three months ended March 31, 2014
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
Total memberships at end of period (1)
35,674

 
12,683

 
6,652

 

Revenues
$
798,617

 
$
267,118

 
$
204,354

 
$
1,270,089

Cost of revenues
517,094

 
245,267

 
106,825

 
869,186

Marketing
80,258

 
56,840

 

 
137,098

Contribution profit (loss)
$
201,265

 
$
(34,989
)
 
$
97,529

 
$
263,805

Other operating expenses
 
 
 
 
 
 
166,210

Operating income
 
 
 
 
 
 
97,595

Other income (expense)
 
 
 
 
 
 
(8,651
)
Provision for income taxes
 
 
 
 
 
 
35,829

Net income
 
 
 
 
 
 
$
53,115


The following table represents the amortization of the content library:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
Three months ended March 31,
(in thousands)
2015
$
431,989

 
$
317,529

 
$
21,185

 
$
770,703

2014
386,315

 
214,420

 
16,121

 
616,856

The following table represents total content library, net:
 
Domestic
Streaming
 
International
Streaming
 
Domestic
DVD
 
Consolidated
 
(in thousands)
As of March 31, 2015
$
3,966,867

 
$
1,685,671

 
$
30,262

 
$
5,682,800

As of December 31, 2014
3,476,226

 
1,392,701

 
30,101

 
4,899,028



(1)
A membership (also referred to as a subscription or member) is defined as the right to receive either the Netflix streaming service or Netflix DVD service. Memberships are assigned to territories based on the geographic location used at time of sign up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. For inclusion in the definition of a membership in the above metrics, a method of payment is required to be provided even during the free-trial period. Total memberships therefore include those who are on a free-trial and have provided a method of payment. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.