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Segment Information (Information On Reportable Segments And Reconciliation To Consolidated Net Income) (Details) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2013
subscription
Jun. 30, 2012
subscription
Jun. 30, 2013
segment
subscription
Jun. 30, 2012
subscription
Dec. 31, 2012
Segment Reporting Information [Line Items]          
Number of Operating Segments     3    
Total members at end of period 0 [1] 0 [1] 0 [1] 0 [1]  
Revenues $ 1,069,372,000 $ 889,163,000 $ 2,093,333,000 $ 1,758,954,000  
Cost of revenues 753,525,000 643,428,000 1,480,388,000 1,267,361,000  
Marketing 121,760,000 113,964,000 250,935,000 243,892,000  
Contribution profit (loss) 194,087,000 131,771,000 362,010,000 247,701,000  
Other operating expenses 136,970,000 115,617,000 273,071,000 233,482,000  
Operating income 57,117,000 16,154,000 88,939,000 14,219,000  
Other income (expense) (10,468,000) (5,499,000) (41,360,000) (10,589,000)  
Provision for income taxes 17,178,000 4,491,000 15,419,000 2,050,000  
Net income 29,471,000 6,164,000 32,160,000 1,580,000  
Total content library, net 3,045,811,000   3,045,811,000   2,874,170,000
Amortization of content library 527,959,000 392,301,000 1,031,936,000 752,083,000  
Domestic Streaming [Member]
         
Segment Reporting Information [Line Items]          
Total members at end of period 29,807,000 [1] 23,938,000 [1] 29,807,000 [1] 23,938,000 [1]  
Revenues 671,089,000 532,705,000 1,309,738,000 1,039,370,000  
Cost of revenues 449,473,000 378,574,000 885,979,000 739,350,000  
Marketing 70,302,000 66,732,000 141,095,000 140,137,000  
Contribution profit (loss) 151,314,000 87,399,000 282,664,000 159,883,000  
Total content library, net 2,413,819,000   2,413,819,000   2,317,070,000
Amortization of content library 344,441,000 275,495,000 680,189,000 530,020,000  
International Streaming [Member]
         
Segment Reporting Information [Line Items]          
Total members at end of period 7,747,000 [1] 3,624,000 [1] 7,747,000 [1] 3,624,000 [1]  
Revenues 165,902,000 64,973,000 307,921,000 108,398,000  
Cost of revenues 182,885,000 108,542,000 347,909,000 199,953,000  
Marketing 48,850,000 45,858,000 102,765,000 100,555,000  
Contribution profit (loss) (65,833,000) (89,427,000) (142,753,000) (192,110,000)  
Total content library, net 606,841,000   606,841,000   527,235,000
Amortization of content library 165,809,000 100,502,000 315,801,000 185,713,000  
Domestic DVD [Member]
         
Segment Reporting Information [Line Items]          
Total members at end of period 7,508,000 [1] 9,240,000 [1] 7,508,000 [1] 9,240,000 [1]  
Revenues 232,381,000 291,485,000 475,674,000 611,186,000  
Cost of revenues 121,167,000 156,312,000 246,500,000 328,058,000  
Marketing 2,608,000 1,374,000 7,075,000 3,200,000  
Contribution profit (loss) 108,606,000 133,799,000 222,099,000 279,928,000  
Total content library, net 25,151,000   25,151,000   29,865,000
Amortization of content library 17,709,000 16,304,000 35,946,000 36,350,000  
International [Member]
         
Segment Reporting Information [Line Items]          
Long-Lived Assets 3,900,000   3,900,000   4,000,000
Domestic [Member]
         
Segment Reporting Information [Line Items]          
Long-Lived Assets $ 124,000,000   $ 124,000,000   $ 127,700,000
[1] A membership (also referred to as a subscription) is defined as the right to receive either the Netflix streaming service or Netflix DVD service. In connection with these services, the Company offers free-trial memberships to new and certain rejoining members. For inclusion in the definition of a member in the above metrics, a method of payment is required to be provided even during the free-trial period. Total members therefore include those who are on a free-trial and have provided a method of payment. A membership would be canceled and cease to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the monthly membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.