Reclassifications Schedule of Marketing and General and Administrative Expenses Reclassified (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2012
Marketing Reclassified to General and Administrative [Member]
Prior period reclassification adjustment	$ 4.3	$ 10.2
Net Cash Used in Investing Activities Reclassified to Net Cash Provided By Operating Activities [Member]
Prior period reclassification adjustment	$ 0.3	$ 0.3