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Segment Information (Information On Reportable Segments And Reconciliation To Consolidated Net Income) (Details) (USD $)
3 Months Ended 9 Months Ended 12 Months Ended 15 Months Ended
Dec. 31, 2012
subscription
Sep. 30, 2012
Jun. 30, 2012
Mar. 31, 2012
Dec. 31, 2011
subscription
unique_subscriber
Sep. 30, 2011
separate_subscription_plans
Jun. 30, 2011
Mar. 31, 2011
Sep. 30, 2011
segments
unique_subscriber
Dec. 31, 2012
segments
subscription
unique_subscriber
Dec. 31, 2011
subscription
unique_subscriber
Dec. 31, 2010
unique_subscriber
Dec. 31, 2012
segments
subscription
Segment Reporting Information [Line Items]                          
Number of Operating Segments                 2 3     3
Number of Separate Subscription Plans           2              
Total subscriptions at end of period 0 [1]       0         0 [1] 0   0 [1]
Total unique subscribers at end of period         26,253,000 [1],[2]           26,253,000 [1],[2] 20,010,000 [1],[2]  
Revenues $ 945,239,000 $ 905,089,000 $ 889,163,000 $ 869,791,000 $ 875,575,000 $ 821,839,000 $ 788,610,000 $ 718,553,000   $ 3,609,282,000 $ 3,204,577,000 $ 2,162,625,000  
Cost of revenues         575,155,000         2,625,866,000 2,039,901,000 1,357,355,000  
Marketing         114,288,000         484,729,000 402,638,000 293,839,000  
Contribution profit (loss)         186,132,000         498,687,000 762,038,000 511,431,000  
Other operating expenses         124,260,000         448,695,000 385,970,000 227,790,000  
Operating income         61,872,000         49,992,000 376,068,000 283,641,000  
Other income (expense)         (5,037,000)         (19,512,000) (16,546,000) (15,945,000)  
Provision for income taxes         21,616,000         13,328,000 133,396,000 106,843,000  
Net income 7,897,000 7,675,000 6,164,000 (4,584,000) 35,219,000 [3] 62,460,000 [3] 68,214,000 [3] 60,233,000 [3]   17,152,000 226,126,000 160,853,000  
Total content library, net 2,874,170,000       1,966,643,000         2,874,170,000 1,966,643,000   2,874,170,000
Amortization of content library                   1,656,614,000      
Domestic [Member]
                         
Segment Reporting Information [Line Items]                          
Long-lived tangible assets 127,700,000                 127,700,000     127,700,000
Total unique subscribers at end of period         24,395,000 [1],[2]           24,395,000 [1],[2] 19,501,000 [1],[2]  
Revenues                     3,121,727,000 2,159,008,000  
Cost of revenues                     1,932,419,000 1,350,542,000  
Marketing                     324,121,000 284,917,000  
Contribution profit (loss)                     865,187,000 523,549,000  
International [Member]
                         
Segment Reporting Information [Line Items]                          
Long-lived tangible assets 4,000,000                 4,000,000     4,000,000
Total unique subscribers at end of period         1,858,000 [1],[2]           1,858,000 [1],[2] 509,000 [1],[2]  
Revenues                     82,850,000 3,617,000  
Cost of revenues                     107,482,000 6,813,000  
Marketing                     78,517,000 8,922,000  
Contribution profit (loss)                     (103,149,000) (12,118,000)  
Domestic Streaming [Member]
                         
Segment Reporting Information [Line Items]                          
Total subscriptions at end of period 27,146,000 [1]       21,671,000         27,146,000 [1] 21,671,000   27,146,000 [1]
Revenues         476,334,000         2,184,868,000      
Cost of revenues         345,026,000         1,558,864,000      
Marketing         79,198,000         276,072,000      
Contribution profit (loss)         52,110,000         349,932,000      
Total content library, net 2,317,070,000                 2,317,070,000     2,317,070,000
Amortization of content library                   1,152,446,000      
International Streaming [Member]
                         
Segment Reporting Information [Line Items]                          
Total subscriptions at end of period 6,121,000 [1]       1,858,000         6,121,000 [1] 1,858,000   6,121,000 [1]
Revenues         28,988,000         287,542,000      
Cost of revenues         55,909,000         475,570,000      
Marketing         32,822,000         201,283,000      
Contribution profit (loss)         (59,743,000)         (389,311,000)      
Total content library, net 527,235,000                 527,235,000     527,235,000
Amortization of content library                   438,772,000      
Domestic DVD [Member]
                         
Segment Reporting Information [Line Items]                          
Total subscriptions at end of period 8,224,000 [1]       11,165,000         8,224,000 [1] 11,165,000   8,224,000 [1]
Revenues         370,253,000         1,136,872,000      
Cost of revenues         174,220,000         591,432,000      
Marketing         2,268,000         7,374,000      
Contribution profit (loss)         193,765,000         538,066,000      
Total content library, net 29,865,000                 29,865,000     29,865,000
Amortization of content library                   $ 65,396,000      
[1] A subscription is defined as the right to receive either the Netflix streaming service or Netflix DVD service. In connection with the Company's subscription services, the Company offers free-trial memberships to new and certain rejoining members. A method of payment is required to be provided even during the free-trial period for the membership to be defined as a subscription and included in the above metrics. Total unique subscribers and total subscriptions include those subscribers who are on a free-trial. A subscription would cease to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the monthly subscription period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.
[2] For purposes of determining the number of unique subscribers, domestic subscribers who have elected both a DVD and a streaming subscription plan are considered a single unique subscriber.
[3] Net income for the three months ended December 31, 2011 includes $9.0 million of expense related to a legal settlement and $9.5 million of expense related to termination benefits associated with the Company’s retraction of plans to separate and rebrand the DVD-by-mail service.