The following table represents segment information for the year ended December 31, 2012:



	As of/Year ended December 31, 2012
	Domestic Streaming		International Streaming			Domestic DVD		Consolidated
	(in thousands)
Total subscriptions at end of period (1)	27,146		6,121			8,224		—
Revenues	$	2,184,868	$	287,542		$	1,136,872	$	3,609,282
Cost of revenues	1,558,864		475,570			591,432		2,625,866
Marketing	276,072		201,283			7,374		484,729
Contribution profit (loss)	$	349,932	$	(389,311	)	$	538,066	$	498,687
Other operating expenses								448,695
Operating income								49,992
Other income (expense)								(19,512		)
Provision for income taxes								13,328
Net income								$	17,152



	As of/Year ended December 31, 2012
	Domestic Streaming		International Streaming		Domestic DVD		Consolidated
	(in thousands)
Total content library, net	$	2,317,070	$	527,235	$	29,865	$	2,874,170
Amortization of content library	1,152,446		438,772		65,396		1,656,614

The following table represents the Company's segment information for the fourth quarter of 2011:



	As of/Three Months ended December 31, 2011
	Domestic Streaming		International Streaming			Domestic DVD		Consolidated
	(in thousands)
Total subscriptions at end of period (1)	21,671		1,858			11,165		—
Revenues	$	476,334	$	28,988		$	370,253	$	875,575
Cost of revenues	345,026		55,909			174,220		575,155
Marketing	79,198		32,822			2,268		114,288
Contribution profit (loss)	$	52,110	$	(59,743	)	$	193,765	$	186,132
Other operating expenses								124,260
Operating income								61,872
Other income (expense)								(5,037		)
Provision for income taxes								21,616
Net income								$	35,219

The following tables represents the Company’s segment information for the years ended December 31, 2011 and 2010 based on the Company’s segment reporting prior to the fourth quarter of 2011:



	As of/Year ended December 31, 2011
	Domestic		International			Consolidated
	(in thousands)
Total unique subscribers at end of period (1) (2)	24,395		1,858			26,253
Revenues	$	3,121,727	$	82,850		$	3,204,577
Cost of revenues	1,932,419		107,482			2,039,901
Marketing	$	324,121	$	78,517		402,638
Contribution profit (loss)	$	865,187	$	(103,149	)	$	762,038
Other operating expenses						385,970
Operating income						376,068
Other income (expense)						(16,546		)
Provision for income taxes						133,396
Net income						$	226,126



	As of/Year ended December 31, 2010
	Domestic		International			Consolidated
	(in thousands)
Total unique subscribers at end of period (1) (2)	19,501		509			20,010
Revenues	$	2,159,008	$	3,617		$	2,162,625
Cost of revenues	1,350,542		6,813			1,357,355
Marketing	$	284,917	$	8,922		293,839
Contribution profit (loss)	$	523,549	$	(12,118	)	$	511,431
Other operating expenses						227,790
Operating income						283,641
Other income (expense)						(15,945		)
Provision for income taxes						106,843
Net income						$	160,853

(1)

A subscription is defined as the right to receive either the Netflix streaming service or Netflix DVD service. In connection with the Company's subscription services, the Company offers free-trial memberships to new and certain rejoining members. A method of payment is required to be provided even during the free-trial period for the membership to be defined as a subscription and included in the above metrics. Total unique subscribers and total subscriptions include those subscribers who are on a free-trial. A subscription would cease to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the monthly subscription period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.


(2)	For purposes of determining the number of unique subscribers, domestic subscribers who have elected both a DVD and a streaming subscription plan are considered a single unique subscriber.