CKRUSH GREENLIGHTS 'LIVEMANSION: THE MOVIE,' FIRST-EVER MAJOR
         FEATURE FILM TO BE PRODUCED WITH A SOCIAL NETWORKING COMMUNITY

                             -----------------------

     Breakthrough Project Gives Ckrush First-Mover Position in Hight-Growth
                      Digital Community Entertainment Space


NEW YORK--(BUSINESS WIRE)--JULY 25, 2006--Ckrush, Inc. (OTCBB:CKRH - News), a
cutting-edge media group capitalizing on the convergence of entertainment and
digital technologies, has announced the launch of "LiveMansion: The Movie," the
Company's first major initiative to build digital asset value through
LiveMansion.com, Ckrush's recently launched online community.

The movie will be the first to be produced online by a social networking
community. Members of Ckrush Digital's LiveMansion.com will play major
decision-making roles in the project, including casting the film and choosing
the director. "LiveMansion: The Movie" marks the first time major production
decisions on a film have been made through an online social network and the
first time a film will be cast and the director chosen from the members of an
online community.

"Social networking has become a powerful collective force in today's world,"
said Jeremy Dallow, President of Ckrush Inc. "'LiveMansion: The Movie' takes
this phenomenon in a new direction, harnessing the participatory nature of the
web in a whole new way. The LiveMansion project moves beyond the cinema,
offering a comprehensive digital experience and hopefully generating a robust
audience even before the movie is filmed."

Mr. Dallow added, "We believe "LiveMansion: The Movie" is the first film concept
to truly empower an online community. Ckrush is committed to making highly
entertaining and commercially successful feature films and we feel that the
LiveMansion community will be a great producing partner and source for creative
talent."

Ckrush's movie production business model is designed to allow the Company to
develop compelling entertainment content efficiently while maximizing potential
revenue growth through its digital assets.

"It's a participation based process that is designed to fuel itself,
establishing a long-term user base that will continue to draw in new members,"
said Mr. Dallow.

The movie production begins on LiveMansion.com, a fully interactive social
networking site with unique user-personalized home pages where members can edit
profiles, post pictures and blogs, receive mail and keep a detailed list of
friends. Beyond the typical social networking sites currently in use, members
can create their own virtual mansion with dozens of rooms that explore their
interests with other like-minded members, all in real time. The website is the
cornerstone for the entire entertainment experience and the engine for
generating digital assets that build a long-term community for all of Ckrush's
future projects.

Members from the LiveMansion.com social community will be virtual producers,
voting for the director, the cast, and various other aspects of the movie. Each
member will earn "producer points" as they take part in the making of the film.
Those who participate the most will be brought to the set and will earn equity
in the film, among other benefits.

Ckrush is taking the lead in this new multimedia category and intends to stay at
the forefront of the industry's paradigm shift towards integrated multi-media.
"LiveMansion: The Movie" is the first such project. Ckrush intends to release a
series of interrelated movie concepts, web initaitves and promotional campaigns

ABOUT LIVE MANSION.COM
LiveMansion.com is an advanced multi-media web destination that builds upon the
growing strength of online communities and new-era viral marketing. The online
social network has introduced a new-economy business model based on
"participatory pop culture," creating multiple potential revenue streams.
LiveMansion.com members can create their own virtual mansion with dozens of
rooms, allowing them to explore their interests and socialize with other
like-minded members, all in real time. The website is the cornerstone for a
holistic entertainment experience and the engine for generating digital assets
and building a long-term community. For more information, visit
http://www.livemansion.com/.





ABOUT CKRUSH, INC.
Ckrush, Inc. is a cutting edge entertainment and digital media group
capitalizing on the global convergence of the traditional entertainment industry
and the "participatory pop culture" revolution of online communities and digital
technology. The Company produces feature films, sports programs and other
content that target young adults, a highly-coveted entertainment industry
demographic comprised of 70 million-plus consumers with an estimated spending
power in excess of $200 billion annually. Ckrush feature films slated to be
released in 2006 include, "Beer League," starring Artie Lange, "TV the Movie,"
starring Steve O and Wee Man of "Jackass" fame; and National Lampoon's "Pledge
This," starring Paris Hilton. Ckrush also - promotes and distributes televised
sports events and other programming through pay-per-view, video-on-demand and
retail channels.

For investor-specific information about Ckrush, Inc., including recent news and
stock price data, please visit
http://www.trilogy-capital.com/tcp/ckrush/quote.html.

For an investor Fact Sheet, please visit
http://www.trilogy-capital.com/tcp/ckrush/factsheet.html.

For General Investor Information, please visit
http://www.trilogy-capital.com/tcp/ckrush/.

For additional information, visit http://www.ckrush.net/.

FORWARD-LOOKING STATEMENTS
This release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995, Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended. These statements are based on management's current expectations or
beliefs, and are subject to uncertainty and changes in circumstances. Actual
results may vary materially from those expressed or implied by the statements
herein due to changes in economic, business, competitive, technological and/or
regulatory factors; acquisitions of dispositions of business assets; and the
potential impact of future decisions by management. More detailed information
about these factors may be found in filings by Ckrush, Inc. with the Securities
and Exchange Commission. Ckrush, Inc. is under no obligation to, and expressly
disclaims any such obligation to, update or alter its forward-looking
statements, whether as a result of new information, future events, or otherwise.

CONTACT:
Ckrush, Inc.
Jeremy Dallow
212-564-1111

or

Trilogy Capital Partners, Inc.
Paul Karon
800-592-6061

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