EX-99.2 3 file3.htm PRESS RELEASE DATED JULY 21, 2006


CKRUSH DIGITAL MEDIA LAUNCHES LIVEMANSION.COM REPRESENTING POTENTIAL HIGH-GROWTH
BUSINESS MODEL FOR DIGITAL CONTENT AGGREGATION

NEW ONLINE COMMUNITY LEADS PROACTIVE STRATEGY TO CAPITALIZE ON SIGNIFICANT
VALUATIONS OF DIGITAL SECTOR

NEW YORK--(BUSINESS WIRE)--July 21, 2006--Ckrush, Inc. (OTCBB:CKRH - News), a
cutting-edge media group capitalizing on the convergence of entertainment and
digital technologies, has announced the launch of LiveMansion.com, an advanced
online social networking website created to harness the burgeoning influence of
youth-oriented online communities and to capitalize on cross-marketing
opportunities and other potential high-value revenue sources.

Ckrush's LiveMansion combines a number of marketing-driven innovations that
target the Company's central strategy to build a substantial foundation of
monetizable digital assets. LiveMansion.com is a vibrant community experience
where members can meet and interact; create customizable rooms to explore and
share personal interests, post photos, audio, and video, email one another and
chat on line. Members can enjoy exclusive content produced by Ckrush, including
content generated from Ckrush's slate of feature films. Members will have the
opportunity to post their own content as well. The Web site is the latest move
to harness the immense cultural impact of interactive media to influence the
Company's youth-targeted demographic.


LiveMansion.com has been strategically designed as an engine for generating
digital assets to build a long-term community that can be licensed to
third-party marketers and leveraged for all of Ckrush's future entertainment
projects. It has been developed to be a cornerstone medium as the Company
develops a robust multi-media business - that includes film making, sports
events, direct sales and now, a formidable social network on the World Wide Web.


"LiveMansion.com gives us an essential tool for synchronizing our growing
entertainment assets," said Jeremy Dallow, President of Ckrush, Inc. "Having
followed and studied the trends in the online social network space, we developed
the site to exploit gaps both functionally and operationally. As membership in
these networks tends to build on itself, growing exponentially, we believe that
LiveMansion.com's member audience will be the source of potential huge digital
assets with significant potential for generating revenues."


Ckrush plans to continue developing projects that are at the forefront of the
industry's paradigm shift towards integrated multi-media. The Company is making
aggressive moves in this category to solidify its market position for continued
growth.


While Ckrush continues to explore options for integrating the Web site into
future projects, online social networking provides an environment rife with
cross-promotions, advertising and branding opportunities, all of which can be
powerfully combined with various media channels to mitigate investment risks and
help generate the production of more profitable content.


Ckrush plans on releasing a series of interrelated entertainment concepts,
websites and promotional campaigns as part of its digital initiative.


About LiveMansion.com


LiveMansion.com is an advanced multi-media web destination that builds upon the
growing strength of online communities and new-era viral marketing. The online
social network has introduced a new-economy business model based on
"participatory pop culture," creating multiple potential revenue





streams. LiveMansion.com members can create their own virtual mansion with
dozens of rooms, allowing them to explore their interests and socialize with
other like-minded members, all in real time. The website is the cornerstone for
a holistic entertainment experience and the engine for generating digital assets
and building a long-term community. For more information, visit
www.LiveMansion.com.


About Ckrush, Inc.


Ckrush, Inc. is a cutting edge entertainment and digital media group
capitalizing on the global convergence of the traditional entertainment industry
and the "participatory pop culture" revolution of online communities and digital
technology. The Company produces feature films, sports programs and other
content, and has developed an interactive social network, that targets young
adults, a highly-coveted entertainment industry demographic comprised of 70
million-plus consumers with an estimated spending power in excess of $200
billion annually . Ckrush feature films slated to be released in 2006 include,
"Beer League," starring Artie Lange, "TV the Movie," starring Steve O and Wee
Man of "Jackass" fame; and National Lampoon's "Pledge This," starring Paris
Hilton. Ckrush also - promotes and distributes televised sports events and other
programming through pay-per-view, video-on-demand and retail channels. For
investor-specific information about Ckrush, Inc., including recent news and
stock price data, please visit
http://www.trilogy-capital.com/tcp/ckrush/quote.html. For General Investor
Information, please visit http://www.trilogy-capital.com/tcp/ckrush/. For
additional information, visit http://www.ckrush.net.


Forward-Looking Statements


This release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995, Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended. These statements are based on management's current expectations or
beliefs, and are subject to uncertainty and changes in circumstances. Actual
results may vary materially from those expressed or implied by the statements
herein due to changes in economic, business, competitive, technological and/or
regulatory factors; acquisitions of dispositions of business assets; and the
potential impact of future decisions by management. More detailed information
about these factors may be found in filings by Ckrush, Inc. with the Securities
and Exchange Commission. Ckrush, Inc. is under no obligation to, and expressly
disclaims any such obligation to, update or alter its forward-looking
statements, whether as a result of new information, future events, or otherwise.


Contact:
Ckrush, Inc.
Jeremy Dallow, 212-564-1111
or
Trilogy Capital Partners, Inc.
Paul Karon, 800-592-6061