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Summary of Significant Accounting Policies (Tables)
9 Months Ended
Sep. 30, 2015
Accounting Policies [Abstract]  
Fair Value Measurements

A summary of quantitative information with respect to valuation methodology and significant unobservable inputs used for the Company’s warrant liabilities that are categorized within Level 3 of the fair value hierarchy as of September 30, 2015 and December 31, 2014 is as follows:

 

Date of Valuation   September 30, 2015     December 31, 2014  
Stock Price   $ 0.46     $ 1.00  
Volatility   66%     67%  
Strike Price   $ 0.75     $ 0.75  
Risk-free Rate     0.0 %     0.21 %
Maturity Date   11/24/15     8/13/15 to 11/24/15  

 

A summary of quantitative information with respect to valuation methodology and significant unobservable inputs used for the Company’s conversion options that are categorized within Level 3 of the fair value hierarchy as of September 30, 2015 is as follows:

 

Date of Valuation   September 30, 2015  
Stock Price   $ 0.46  

Volatility

  68%  
Strike Price   $ 0.75  
Risk-free Rate     0.1 %
Maturity Date   6/26/16  
Schedule of Fair Value of the Liabilities Measured on a Recurring Basis

At September 30, 2015 and December 31, 2014, the estimated Level 3 fair values of the liabilities measured on a recurring basis are as follows:

 

        Fair Value Measurements at September 30, 2015:  
  Carrying Value   Level 1   Level 2   Level 3  
                         
Earn-out liability   $ 535,462     $ -     $ -     $ 535,462  
Conversion option     207,376       -       -       207,376  
Derivative liability – warrants     -       -       -       -  
Total securities   $ 742,838     $ -     $ -     $ 742,838  
                                 
             
          Fair Value Measurements at December 31, 2014:  
  Carrying Value   Level 1   Level 2   Level 3  
                                 
Earn-out liability   $ 594,216     $ -     $ -     $ 594,216  
Derivative liability – warrants     47,209       -       -       47,209  
Total securities   $ 641,425     $ -     $ -     $ 641,425  
Schedule of Activity for Liabilities Measured at Fair Value using Unobservable Inputs

The following tables present the activity for Level 3 liabilities for the nine months ended September 30, 2015:

 

Fair Value Measurements Using Level 3 Inputs
                         
    Warrant                    
    Derivative Liability  

Conversion

Notes

   

Earn-out

Liability

    Total  
Balance - December 31, 2014   $ 47,209       -       594,216     $ 641,425  
Additions during the period     -       393,402               393,402  
Total Unrealized (gains) or losses include in net loss     (47,209 )     (186,026)       (58,754)       (291,989)  
Balance - September 30, 2015   $ -       207,376       535,462     $ 742,838  
Estimated useful lives

Amortization is calculated using the straight line method over the estimated useful lives at the following annual rates:

 

    Useful Lives  
IP/technology     10  
Customer lists     10  
Trade-name/marks     10