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Condensed Consolidated Statements of Operations (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Sep. 30, 2014
Sep. 30, 2013
Revenues:        
Mobile Marketing / Licensing $ 1,312,078    $ 3,068,513   
Card Processing 185,103 230,245 626,151 772,942
Total revenues 1,497,181 230,245 3,694,664 772,942
Operating expenses:        
Selling and marketing 350,251 310,604 847,255 963,258
Personnel related 2,596,616 1,703,960 7,474,824 8,424,774
Processing 524,669 403,441 1,686,835 1,404,825
Amortization of intangible assets 77,887    203,388   
General and administrative 513,705 1,382,076 1,670,955 2,232,689
Change in fair value of earn-out liability (141,371)    (37,270)   
Total operating expenses 3,921,757 3,800,081 11,845,987 13,025,546
Loss from operations (2,424,576) (3,569,836) (8,151,323) (12,252,604)
Non-operating income (expense):        
Interest expense (income), net (711) (20) (447) 2,288
Change in fair value of financial instruments 38,750 41,532 (21,842) 81,398
Total non-operating income 38,039 41,512 (22,289) 83,686
Net loss $ (2,386,537) $ (3,528,324) $ (8,173,612) $ (12,168,918)
Basic and diluted net loss per share $ (0.14) $ (0.35) $ (0.53) $ (1.37)
Basic and diluted weighted average common shares outstanding used in computing net loss per share 16,515,601 10,211,588 15,292,898 8,912,253