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Consolidated Statements of Operations (USD $)
3 Months Ended 12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Sep. 30, 2013
Sep. 30, 2012
Income Statement [Abstract]        
Revenues $ 227,050 [1] $ 247,497 $ 1,020,438 $ 1,009,250
Operating expenses:        
Selling and marketing 204,777 [1] 4,654,948 5,617,974 3,025,724
Personnel related 1,736,689 [1] 3,893,183 12,316,632 8,983,667
Processing 165,306 [1] 387,354 1,792,179 3,284,869
General and administrative 312,386 [1] 314,644 2,548,890 1,468,718
Total operating expenses 2,419,158 [1] 9,250,129 22,275,675 16,762,978
Loss from operations (2,192,108) [1] (9,002,632) (21,255,237) (15,753,728)
Nonoperating income (expense):        
Interest expense 7,073 [1]    1,001   
Interest income 631 [1] 1,044 4,334 5,103
Change in fair value of financial instruments 271,190 [1] 8,587,290 8,668,688 (5,346,358)
Total non-operating income 264,748 [1] 8,588,334 8,672,021 (5,341,255)
Net loss and comprehensive net loss (1,927,360) [1] (414,298) (12,583,216) (21,094,983)
Deemed dividend on preferred stock    [1]       (4,481,126)
Net loss and comprehensive net loss applicable to common shareholders $ (1,927,360) [1] $ (414,298) $ (12,583,216) $ (25,576,109)
Basic and diluted loss per share $ (0.19) [1] $ 0.06 $ (1.55) $ (3.94)
Basic and diluted weighted average common shares outstanding used in computing net loss per share 10,392,008 [1] 6,898,772 8,141,737 6,488,079
[1] For the three month transition period.