Agreements for services, officer and Board of Directors' compensation (Details) (USD $)	3 Months Ended		12 Months Ended		1 Months Ended		12 Months Ended						12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Sep. 30, 2013	Sep. 30, 2012	Jan. 31, 2013 Endorsement Agreement [Member]	Nov. 30, 2012 Endorsement Agreement [Member]	Sep. 30, 2013 Endorsement Agreement [Member]	Sep. 30, 2013 Endorsement Agreement [Member] Additional Warrant [Member]	Sep. 30, 2013 Endorsement Agreement [Member] Vesting Monthly [Member]	Sep. 30, 2013 Endorsement Agreement [Member] Vesting Immediately [Member]	Sep. 30, 2013 Endorsement Agreement [Member] Extension Warrant [Member]	Sep. 30, 2013 Endorsement Agreement [Member] End of Term Warrant [Member]	Sep. 30, 2013 Promotion Agreement [Member]	Sep. 30, 2013 Consulting Agreement One [Member]	Sep. 30, 2013 Investor Relations Service Agreement Six [Member]	Sep. 30, 2013 Board Of Directors Appointment One [Member]	Sep. 30, 2013 Board of Directors [Member]	Sep. 30, 2013 William Hernandez [Member]	Sep. 30, 2013 Chris Leong [Member]
Investor Related Services [Line Items]
Monthly payment for investor relation services														$ 5,000	$ 5,000
Consulting expense	0													55,000	55,000
Fair value of warrants				4,481,126														1,210,150
Endorsement agreement, term							14 months						18 months
Endorsement agreement, advance					1,850,000	1,900,000	3,750,000						250,000
Granted	138,333		820,000	2,589,667
Vesting period								6 months					6 months					3 years	12 months
Exercise price								$ 7.05	$ 7.05	$ 7.05			$ 5.70					$ 7.35	$ 6.90
Term of award, years																		5 years	5 years
Shares issued for services	17,639		461,167	18,000
Warrants issued, number of shares of common stock	3,881,325						133,334	133,333	66,667	66,667	133,333	133,333	133,333						133,333
Shares issued for services, expense	52,000	24,000	1,079,502	751,330			604,372									115,000	728,405	527,984
Noncash charge to personel expense																		$ 80,995