<SEC-DOCUMENT>0001058854-16-000077-index.html : 20160419
<SEC-HEADER>0001058854-16-000077.hdr.sgml : 20160419
<ACCEPTANCE-DATETIME>20160419174008
ACCESSION NUMBER:		0001058854-16-000077
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20160415
FILED AS OF DATE:		20160419
DATE AS OF CHANGE:		20160419

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Health Insurance Innovations, Inc.
		CENTRAL INDEX KEY:			0001561387
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE AGENTS BROKERS & SERVICES [6411]
		IRS NUMBER:				461282634
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		15438 N. FLORIDA AVENUE
		STREET 2:		SUITE 201
		CITY:			TAMPA
		STATE:			FL
		ZIP:			33613
		BUSINESS PHONE:		813-280-1289

	MAIL ADDRESS:	
		STREET 1:		15438 N. FLORIDA AVENUE
		STREET 2:		SUITE 201
		CITY:			TAMPA
		STATE:			FL
		ZIP:			33613

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			CANNELL CAPITAL LLC
		CENTRAL INDEX KEY:			0001058854
		STATE OF INCORPORATION:			WY
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-35811
		FILM NUMBER:		161579859

	BUSINESS ADDRESS:	
		STREET 1:		245 MERIWETHER CIRCLE
		CITY:			ALTA
		STATE:			WY
		ZIP:			83414
		BUSINESS PHONE:		4158358300

	MAIL ADDRESS:	
		STREET 1:		245 MERIWETHER CIRCLE
		CITY:			ALTA
		STATE:			WY
		ZIP:			83414

	FORMER NAME:	
		FORMER CONFORMED NAME:	CANNELL J CARLO DBA CANNELL CAPITAL MGMT
		DATE OF NAME CHANGE:	19980330
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
Document 1 - file: primary_doc.html

Document 1 - RAW XML: primary_doc.xml

</DOCUMENT>
</SEC-DOCUMENT>