Consolidated Statement of Shareholders' Equity (Deficit) (Unaudited) (USD $)	Common Stock [Member]	Preferred Stock [Member]	Additional Paid In Capital [Member]	Treasury Stock [Member]	Deferred Compensation [Member]	Accumulated Deficit [Member]	Total
Balance at Dec. 31, 2010	$ 3,785		$ 368,815			$ (259,698)	$ 112,902
Balance, shares at Dec. 31, 2010	3,784,500
Stock sold	3,289		325,711				329,000
Stock sold, shares	3,290,000						3,290,000
Equity issuance expense			(30,200)				(30,200)
Merger related stock issued	79,426	10,000	(439,426)				(350,000)
Merger related stock issued, shares	79,425,737	10,000,000
Acquired treasury stock	(56,638)			56,638
Acquired treasurystock, shares	(56,638,470)
Stock issued for services	4,450		440,550		(22,500)		422,500
Stock issued for services, shares	4,450,000
Stock issued to Board for services	9,000		891,000				900,000
Stock issued to Board for services, shares	9,000,000
Merger related stock issued
Loss on stock issued under financing agreement
Net loss						(1,324,741)	(1,324,741)
Balance at Dec. 31, 2011	43,312	10,000	1,556,450	56,638	(22,500)	(1,584,439)	81,961
Balance, shares at Dec. 31, 2011	43,311,767	10,000,000
Stock issued for services	1,650		106,650				108,300
Stock issued for services, shares	1,650,000
Common stock issued for services	2,650		47,965				50,615
Common stock issued for services, shares	2,650,000
Corrections to shares outstanding	1,950		(1,950)
Corrections to shares outstanding, shares	1,950,000
Stock issued for debt conversion	17,422		29,688				47,110
Stock issued for debt conversion, shares	17,422,000
Stock issued for note holder	100		1,900				2,000
Stock issued for note holder, shares	100,000
Cancellation of stock previously issued			35,879	(35,879)
Merger related stock issued	9,715		34,003				43,718
Merger related stock issued, shares	9,715,000
Adjustment to Par Value	(76,775)	(9,900)	107,226	(20,551)
Common stock issued for services	20		5,580				5,600
Common stock issued for services, shares	2,000,000
stock issued for services			45,000				45,000
stock issued for services, shares		18,000
Stock issued to Director for services	20,000		2,580,000				2,600,000
Stock issued to Director for services, shares	2,000,000,000
Preferred C stock issued for services			87,500				87,500
Preferred C stock issued for services, shares		35,000
Preferred C stock issued for cash			13,000				13,000
Preferred C stock issued for cash, shares		5,200
Stock issued for debt conversion	3,939		42,393				46,332
Stock issued for debt conversion, shares	393,932,727
Common stock issued for services	3,750		446,250				450,000
Common stock issued for services, shares	375,000,000
Corrections to shares outstanding	15		(15)
Corrections to shares outstanding, shares	1,500,000
Stock issued under financing agreement	5,260		46,640				51,900
Stock issued under financing agreement, shares	526,000,000
Loss on stock issued under financing agreement			262,500				262,500
Loss on stock issued for debt conversion			106,242				106,242
Cancellation of stock		(100)	100
Cancellation of stock, shares		(10,000,000)
Adjustment to conversion features			35,800				35,800
Loyalty stock issued to shareholders		3	707,447				707,450
Loyalty stock issued to shareholders, shares		282,980
Net loss						(5,384,983)	(5,384,983)
Balance at Dec. 31, 2012	33,008	3	6,296,248	208	(22,500)	(6,969,422)	(662,455)
Balance, shares at Dec. 31, 2012	3,375,231,494	341,180
Stock sold			5,000				5,000
Stock sold, shares		2,000
Equity issuance expense							(140)
Acquired treasury stock
Stock issued for services	2,257		27,313				29,570
Stock issued for services, shares	225,698,106
Stock issued for debt conversion	1,506		6,833				8,339
Stock issued for debt conversion, shares	136,666,666
Corrections to shares outstanding	(15)		15				0
Corrections to shares outstanding, shares	(1,500,000)
Stock issued under financing agreement	3,000		57,000				60,000
Stock issued under financing agreement, shares	300,000,000
Loss on stock issued under financing agreement							18,000
Loss on stock issued for debt conversion							13,782
Cancellation of stock	(9,000)		9,000				0
Cancellation of stock, shares	(900,000,000)
Cancellation of service contract, shares		(10,000)
Adjust equity accounts and accumulated deficit	606		(605)			(5)	(4)
Cancellation of service contract			(22,500)		22,500
Cancellation of service contract, shares		(25,000)
Adjustment to conversion features				(140)			(140)
Net loss						(233,824)	(233,824)
Balance at Mar. 31, 2013	$ 31,362	$ 3	$ 6,378,304	$ 68	$ 0	$ (7,203,251)	$ (793,514)
Balance, shares at Mar. 31, 2013	3,136,096,266	308,180