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Consolidated Statements of Operations (Unaudited) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Income Statement [Abstract]    
Revenues $ 64 $ 8,202
Cost of Goods Sold 682 2,935
Gross Margin (618) 5,267
Operating Expenses    
Professional fees 132,780 28,966
Consulting fees 16,664 27,800
Office expense 8,982 7,005
Investor and public relations 7,779 1,970
Communication 1,381 4,645
Bank services 636 311
Travel and entertainment 535 8,382
General and administrative expense 248 1,142
Payroll and related expense 125 159
Depreciation 100 100
Stock based compensation 29,570 761,063
Advertising and promotion    9,262
Insurance    625
Total Operating Expenses 198,800 851,430
Loss from operations (199,418) (846,163)
Other expenses    
Change in value of derivative liability (13,782)   
Loss on stock issuance 18,000   
Interest expense 30,188 1,394
Loss before provision for income taxes (233,824) (847,557)
Provision for income tax      
Net Loss $ (233,824) $ (847,557)
Net Loss per share: Basic and diluted $ 0.00 $ (0.04)
Weighted Average Number of Shares Outstanding: Basic and diluted 3,304,798,994 19,543,374