Consolidated Statements of Operations (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Income Statement [Abstract]
Revenues	$ 17,435	$ 16,710
Cost of goods sold	36,491	24,120
Gross loss	(19,056)	(7,410)
Operating expenses
Professional fees	454,201	160,952
Stock based compensation	3,062,015	1,013,937
Rent	16,445	16,475
Selling, general & administrative	401,779	118,867
Total operating expenses	3,934,440	1,310,231
Loss from operations	(3,953,496)	(1,317,641)
Forgiveness of debt	3,750
Interest expense	(8,344)	(7,100)
Amortization of debt discount	(30,013)
Loss on debt settlement	(320,688)
Loss on note settlement	(106,242)
Loss on stock issuance	(262,500)
Loyalty expense	(707,450)
Total other income (expenses)	(1,431,487)	(7,100)
Loss before provision for income taxes	(5,384,983)	(1,324,741)
Provision for income taxes	0	0
Net (loss)	$ (5,384,983)	$ (1,324,741)
Loss per common shares basic and diluted	$ (0.01)	$ (0.08)
Basic and diluted weighted average number of common shares outstanding	864,334,607	17,172,526