BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

3 Months Ended

Mar. 31, 2016

Accounting Policies [Abstract]

Estimated useful life of property and equipment

	Years
Office furniture and fixtures	4
Computer equipment	4
Appliques	10
Website development	4

Reconciliation of the derivative liability measured at fair value

	Conversion Feature Derivative Liability			Warrant Liability			Total
Balance at January 1, 2016	$	614,036			4,355			618,391
Change in fair value included in earnings		(464,066	)		(439	)		(464,505	)
Net effect on additional paid in capital		(44,558	)		—			(44,558	)
Balance March 31, 2016	$	105,412		$	3,916		$	109,328

Dilutive securities

The following are dilutive common stock equivalents during the periods ended, the Company used the if-converted method for calculating the dilutive common stock equivalents:

	March 31, 2016		March 31, 2015
Convertible preferred stock		211,426,518		202,887,750
Stock options		2,850,000		2,150,000
Stock warrants		5,000		158,332
Convertible notes payable		529,376		—
Total		214,810,894		205,196,082