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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Detail Textuals 1) (USD $)
12 Months Ended
Dec. 31, 2012
Segment
Dec. 31, 2011
Dec. 31, 2010
Accounting Policies [Abstract]      
Recognized tax benefits $ 300,000 $ 300,000  
Unrecognized accrued interest and penalties related to tax positions 48,000 48,000  
Research and development costs 2,000,000 200,000 1,900,000
Excluded capitalized cost of internal-use software 6,700,000 9,800,000 4,900,000
Advertising costs $ 2,500,000 $ 2,100,000 $ 2,000,000
Number of operating segments 2