13F-HR 1 live13f.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: December 31, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Bank of Ireland Asset Management Address: 40 Mespil Road Dublin 4 Ireland 13F File Number: 28-06734 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this submission. Person Signing this Report on Behalf of Reporting Manager: Name: Enda McMahon Title: Head of Compliance Phone: 011 353 1 637 8120 Signature, Place, and Date of Signing: Enda McMahon, Dublin, Ireland January 25, 2011 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: Form 13F Information Table Entry Total: 90 Form 13F Information Table Value Total: $3,584,894,000 List of Other Included Managers: No. 13F File Number Name Name of Issuer Class CUSIP Value Shares SH /PRN Put / CaDiscret MgrsSole Elan PLC ADR 284131208 25,483 4,447,355 4,447,355 Icon PUB LTD CO SPONSORED ADR 45103T107 15,329 699,940 699,940 PPG INDS INC COM 693506107 68,697 817,141 817,141 Procter & Gamble CO COM 742718109 38,980 605,933 605,933 Exxon Mobil CORP COM 30231G102 97,439 1,332,589 1,332,589 Coca Cola CO COM 191216100 1,662 25,274 25,274 Viacom INC NEW CL B 92553P201 29,535 745,654 745,654 Hewlett Packard CO COM 428236103 53,023 1,259,456 1,259,456 Wal Mart Stores INC COM 931142103 88,168 1,634,861 1,634,861 Johnson & Johnson COM 478160104 99,687 1,611,761 1,611,761 Altria Group INC COM 2209S103 2,229 90,543 90,543 McDonalds CORP COM 580135101 907 11,813 11,813 United Technologies CORP COM 913017109 24,971 317,207 317,207 Northrop Grumman CORP COM 666807102 35,767 552,124 552,124 Abbott LABS COM 2824100 19,502 407,058 407,058 ADVANCED MICRO DEVICES INC COM 7903107 25,852 3,160,368 3,160,368 Agco CORP COM 1084102 55,827 1,101,995 1,101,995 Amgen INC COM 31162100 64,472 1,174,350 1,174,350 Fortune Brands INC COM 349631101 31,391 521,019 521,019 Valero Energy Corp NEW COM 91913Y100 13,393 579,299 579,299 Comcast CORP NEW CL A 20030N101 29,922 1,361,942 1,361,942 Apple INC COM 37833100 16,149 50,064 50,064 AVON PRODS INC COM 54303102 47,166 1,623,052 1,623,052 Verizon Communications INC COM 92343V104 30,227 844,804 844,804 Firstenergy CORP COM 337932107 33,881 915,211 915,211 Bristol Myers Squibb CO COM 110122108 1,909 72,091 72,091 JPMorgan Chase & CO COM 46625H100 111,284 2,623,390 2,623,390 Cigna CORP COM 125509109 28,494 777,253 777,253 Cisco SYS INC COM 17275R102 54,282 2,683,261 2,683,261 ENSCO PLC SPONSORED ADR 29358Q109 18,711 350,522 350,522 Citigroup INC COM 172967101 1,506 318,316 318,316 Computer Sciences CORP COM 205363104 20,535 414,009 414,009 Morgan Stanley COM NEW 617446448 40,381 1,484,063 1,484,063 Disney Walt CO COM DISNEY 254687106 802 21,387 21,387 Ecolab INC COM 278865100 38,884 771,192 771,192 Equifax INC COM 294429105 40,925 1,149,572 1,149,572 General Electric CO COM 369604103 44,853 2,452,326 2,452,326 Goldman Sachs Group INC COM 38141G104 949 5,642 5,642 Illinois Tool WKS INC COM 452308109 2,549 47,738 47,738 Intel CORP COM 458140100 52,017 2,473,471 2,473,471 International Business Machs COM 459200101 50,350 343,077 343,077 International Flavors&Fragra COM 459506101 22,794 410,037 410,037 ITT CORP NEW COM 450911102 49,808 955,833 955,833 Hartford FINL SVCS GROUP INC COM 416515104 44,525 1,680,832 1,680,832 Lilly ELI & CO COM 532457108 3,016 86,064 86,064 LOWES COS INC COM 548661107 83,694 3,337,078 3,337,078 Metlife INC COM 59156R108 61,477 1,383,368 1,383,368 Medtronic INC COM 585055106 10,385 280,000 280,000 Microsoft CORP COM 594918104 133,847 4,793,940 4,793,940 Bank of America CORPORATION COM 60505104 65,313 4,896,041 4,896,041 Northern TR CORP COM 665859104 50,999 920,387 920,387 Wells Fargo & CO NEW COM 949746101 68,924 2,224,072 2,224,072 Occidental PETE CORP DEL COM 674599105 52,158 531,681 531,681 Oracle CORP COM 68389X105 78,892 2,520,496 2,520,496 Paychex INC COM 704326107 13,291 430,000 430,000 Penney J C INC COM 708160106 69,200 2,141,763 2,141,763 Pepsico INC COM 713448108 36,238 554,689 554,689 Pfizer INC COM 717081103 61,947 3,537,794 3,537,794 PNC FINL SVCS GROUP INC COM 693475105 58,026 955,639 955,639 Qualcomm INC COM 747525103 2,692 54,392 54,392 Kraft Foods INC CL A 50075N104 46,589 1,478,559 1,478,559 Schlumberger LTD COM 806857108 1,257 15,059 15,059 Zimmer HLDGS INC COM 98956P102 39,014 726,790 726,790 Edison INTL COM 281020107 36,364 942,077 942,077 AT&T INC COM 206R102 51,530 1,753,907 1,753,907 Chevron CORP NEW COM 166764100 80,183 878,716 878,716 Stryker CORP COM 863667101 50,576 941,819 941,819 Toll Brothers INC COM 889478103 43,515 2,290,275 2,290,275 Unitedhealth Group INC COM 91324P102 58,179 1,611,152 1,611,152 Walgreen CO COM 931422109 50,584 1,298,356 1,298,356 WESTERN DIGITAL CORP COM 958102105 20,314 599,222 599,222 Conocophillips COM 20825C104 78,136 1,147,375 1,147,375 BERKSHIRE HATHAWAY INC DEL CL B NEW 84670702 887 11,070 11,070 ACE LTD SHS H0023R105 41,692 669,758 669,758 Google INC CL A 38259P508 1,605 2,702 2,702 Shaw Group Inc COM 820280105 44,276 1,293,494 1,293,494 Accenture PLC IRELAND SHS CLASS A G1151C101 32,589 672,077 672,077 Seagate Technology PLC SHS G7945M107 1,200 79,809 79,809 Philip Morris INTL INC COM 718172109 41,292 705,489 705,489 Merck & Co Inc New COM 58933Y105 37,756 1,047,622 1,047,622 CA INC COM 12673P105 41,678 1,705,310 1,705,310 HANESBRANDS INC COM 410345102 37,428 1,473,558 1,473,558 Tyco International LTD SHS H89128104 63,390 1,529,677 1,529,677 Discover FINL SVCS COM 254709108 54,174 2,923,597 2,923,597 ROYAL BK CDA MONTREAL QUE COM 780087102 825 15,667 15,667 Suncor Energy INC NEW COM 867224107 52,065 1,351,476 1,351,476 VALE S A ADR REPSTG PFD 91912E204 18,243 603,677 603,677 Taiwan Semiconductor MFG LTD SPONSORED ADR 874039100 99,777 7,956,677 7,956,677 KT CORP SPONSORED ADR 48268K101 14,179 681,678 681,678 Teva Pharmaceutical INDS LTD ADR 881624209 20,281 389,046 389,046