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18. Income taxes (Tables)
12 Months Ended
Dec. 31, 2013
Income Tax Disclosure [Abstract]  
Significant components of deferred tax assets
    December 31,  
    2013     2012  
Net operating loss carryforward   $ 21,492,311     $ 18,050,294  
Amortization     (823,367 )     (580,145 )
Stock option compensation     5,841,333       904,334  
Deferred compensation     1,563,754       883,794  
Deferred state tax     (1,904,277 )     (477,307 )
Other     105,179       449,209  
Valuation allowance     (26,274,933 )     (19,230,179 )
Net deferred tax asset   $     $  
Summary of Operating Loss Carryforwards
    December 31,  
    2013     2012  
Combined NOL Carryforwards:                
Federal   $ 47,728,300     $ 40,240,679  
California     44,482,850       36,995,229  
Schedule of Effective Income Tax Rate Reconciliation
    2013     2012  
Rate reconciliation:                                
Federal tax benefit at statutory rate   $ (922,591 )     (35.0% )   $ (2,578,121 )     (35.0% )
State tax, net of Federal benefit     (761,237 )     28.9%       (782,767 )     10.6%  
Change in valuation allowance     7,044,754       (267.3% )     5,495,845       (74.6% )
Derivative accounting and other     (5,360,926 )     273.4%       (2,134,957     99.0%  
Total provision   $       –%     $       –%