17. Segment Information

12 Months Ended

Dec. 31, 2013

Segment Information

NOTE 17 - Segment Information

In 2013, ProElite, Stratus White and Hygeia/Canterbury were considered operating segments pursuant to ASC Topic 280 “Segment Reporting” since each was budgeted separately and tracked separately to provide the chief operating decision maker information to assess and manage ProElite, Stratus White and Hygeia/Canterbury. In 2012, ProElite and Stratus White were considered operating segments. In 2012, the Company decided to suspend development of all business activities other than ProElite and effective June 30, 2013, the Company decided to suspend development of its ProElite business.

A summary of results by segments is as follows:

	As of/for the Year Ended December 31, 2013															As of /for the Year Ended December 31, 2012
	Stratus Rewards			ProElite			Life Sciences			Other			Total			Stratus Rewards			ProElite			Other Events		Other			Total
Revenues	$	–		$	72		$	–		$	–		$	72		$	–		$	375		$	–	$	–		$	375
Cost of sales		–			–			–			–			–			–			236			–		–			236
Gross margin		–			72			–			–			72			–			139			–		–			139
Deprec. & Amort		–			2			87			587			676			–			2			–		32			34
Segment profit		–			70			(87	)		(587	)		(604	)		–			137			–		(32	)		105
Operating expenses		85			192			80			12,371			12,728			1,724			990			–		9,183			11,897
Other (income) expenses		–			(714	)		–			643			(71	)		–			97			–		1,763			1,859
Impact of derivative securities		–			–			–			(10,459	)		(10,459	)										(6,801	)		(6,801	)
Net loss	$	(85	)	$	592		$	(167	)	$	(3,142	)		(2,802	)	$	(1,724	)	$	(950	)	$	–	$	(4,177	)	$	(6,850	)
Net loss attributable to non-controlling interests		–			–			–			(6	)		(6	)		–			–			–		(19	)		(19	)
Preferred dividend		–			–			–			(172	)		(172	)		–			–			–		497			497
Net loss attributable to common shareholders	$	(85	)	$	592		$	(167	)	$	(2,976	)	$	(2,636	)	$	(1,724	)	$	(950	)	$	–	$	(4,693	)	$	(7,366	)
Assets	$	–		$	230		$	572		$	17,542		$	18,344		$	–		$	2,161		$	–	$	285		$	2,446
Liabilities	$	52		$	2,779		$	587		$	5,460		$	8,878		$	122		$	2,632		$	2,271	$	15,828		$	20,853