16. Segment Information (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Jun. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Segment Information
Revenues	$ 0	$ 143,334	$ 71,667	$ 374,542
Cost of sales	0	850	0	235,803
Gross margin	0	142,484	71,667	138,739
Deprec. & Amort	7,479	9,855	24,577	29,613
Segment profit	(1,555,152)	(3,426,250)	(11,973,949)	(8,221,091)
Operating expenses	1,555,152	3,568,734	12,045,616	8,359,830
Net loss	(1,538,911)	(1,322,003)	(1,682,632)	(22,797,656)
Net loss attributable to common shareholders	13,634	(84)	28,065	5,951
Preferred dividends	$ 0	$ 119,744	$ 171,625	$ 365,417
Net loss attributable to common shareholders	(1,525,277)	(1,441,831)	(1,826,192)	(23,157,122)
Assets	3,234,508		3,234,508		2,446,297
Liabilities	9,570,679		9,570,679		20,852,636
Stratus Rewards [Member]
Segment Information
Revenues
Cost of sales
Gross margin
Deprec. & Amort
Segment profit
Operating expenses			85	263
Other expenses
Adjustments to fair value of derivative securities
Net loss			(85)	(263)
Net loss attributable to common shareholders			(85)	(263)
Assets				1,073
Liabilities	122		122	300
ProElite [Member]
Segment Information
Revenues			72	375
Cost of sales				236
Gross margin			72	139
Deprec. & Amort				2
Segment profit			72	137
Operating expenses			192	803
Other expenses			60	68
Adjustments to fair value of derivative securities
Net loss			(180)	(734)
Net loss attributable to common shareholders			(180)	(734)
Assets	230		230	119
Liabilities	2,779		2,779	2,271
Other Events [Member]
Segment Information
Revenues
Cost of sales
Gross margin
Deprec. & Amort
Segment profit
Operating expenses
Other expenses
Adjustments to fair value of derivative securities
Net loss
Net loss attributable to common shareholders
Preferred dividends
Net loss attributable to common shareholders
Assets
Liabilities
Other [Member]
Segment Information
Revenues
Cost of sales
Gross margin
Deprec. & Amort			25	28
Segment profit			(25)	(28)
Operating expenses			11,744	7,265
Other expenses			38	663
Adjustments to fair value of derivative securities			(10,390)	13,845
Net loss			(1,417)	(21,802)
Net loss attributable to common shareholders			28	6
Preferred dividends			$ 172	$ 365
Net loss attributable to common shareholders			(1,561)	(22,161)
Assets	3,005		3,005	2,752
Liabilities	6,671		6,671	37,144
Total
Segment Information
Revenues			72	375
Cost of sales				236
Gross margin			72	139
Deprec. & Amort			25	30
Segment profit			47	109
Operating expenses			12,021	8,331
Other expenses			98	730
Adjustments to fair value of derivative securities			(10,390)	13,845
Net loss			(1,682)	(22,798)
Net loss attributable to common shareholders			28	6
Preferred dividends			$ 172	$ 365
Net loss attributable to common shareholders			(1,826)	(23,157)
Assets	3,235		3,235	3,944
Liabilities	$ 9,572		$ 9,572	$ 39,715