12. Notes payable (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Notes Payable
Notes Payable	$ 4,004,103	$ 555,000
ProElite, Inc.
Notes Payable
Notes Payable	1,063,000	415,000
ShareholderMember
Notes Payable
Notes Payable	1,000,000
OnePartyMember
Notes Payable
Notes Payable	500,000
CompanysOutsideLawFirmMember
Notes Payable
Notes Payable	486,104
ThreeHoldersMember
Notes Payable
Notes Payable	350,000
NotesPayableElevenInvestors [Member]
Notes Payable
Notes Payable	275,000
OneHolderMember
Notes Payable
Notes Payable	249,999
ShareholderThreeMember
Notes Payable
Notes Payable	70,000	70,000
ShareholderFour [Member]
Notes Payable
Notes Payable	10,000	10,000
UnsecuredNonInterestBearingMember
Notes Payable
Notes Payable		60,000
ShareholderTwoMember
Notes Payable
Notes Payable