SUBSEQUENT EVENTS (Details) (USD $)	12 Months Ended		0 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 03, 2013	Oct. 28, 2013	Aug. 20, 2013	Oct. 17, 2011	Mar. 18, 2015	Jan. 08, 2015	Jan. 01, 2015	Feb. 09, 2015	Mar. 24, 2015	Mar. 01, 2015	Mar. 17, 2015	Feb. 24, 2015 Director	Sep. 30, 2014	Sep. 18, 2013	Mar. 31, 2013	Feb. 28, 2013	May 12, 2014	Nov. 18, 2013	Sep. 30, 2013
Subsequent Event [Line Items]
Loss on settlement with vendor	$ 10,000	$ 8,000
Common stock, par value (in dollars per share)	$ 0.00005	$ 0.00005
Exercise price of warrants (in dollars per share)																$ 1.50	$ 1.50	$ 1.25
Proceeds from exercise of warrants	0	2,489,846
Warrants issued to purchase common stock (in shares)																234,286
Number of warrants outstanding (in shares)															55,334,490
Class Of Warrant Or Right Outstanding Associated with Anti-dilutive Provision															3,888,147
Fordham Capital Partners [Member]
Subsequent Event [Line Items]
Number of unit sold (in shares)	260,000
Preferred Stock, dividend rate (in hundredths)	12.50%
Shares of company's common stock per one warrant (in shares)	8.56
Morris Garfinkle [Member]
Subsequent Event [Line Items]
Conversion of shares (in dollars per share)																			$ 1.00
Restricted Common Stock [Member]
Subsequent Event [Line Items]
Agreement termination date			Jan. 31, 2015	Jan. 31, 2014
Warrant [Member]
Subsequent Event [Line Items]
Exercise price of warrants (in dollars per share)					$ 1.50															$ 1.00	$ 1.50
Warrants issued (in shares)					2,316,597
Warrants issued to purchase common stock (in shares)					2,376,009															1,400,000
Custom Processing Agreement [Member]
Subsequent Event [Line Items]
Term of custom processing agreement						3 years
Renewal term of custom processing agreement						2 years
Loss on settlement with vendor	159,293
Subsequent Event [Member]
Subsequent Event [Line Items]
Number of unit sold (in shares)							18,750	260,000
Number of accredited investors								8
Units price (in dollars per shares)								$ 4.00
Number of share and warrant, each unit considered								1
Warrants coverage (in hundredth)								0.75
Exercise price of warrants (in dollars per share)							$ 0.64	$ 0.64
Proceeds from exercise of warrants								1,040,000
Gross proceeds from offering							75,000
Debt value of per unit exchanged (in dollars per share)									$ 1
Maximum offering unit for best efforts - all or none (in shares)								250,000
Gross proceeds for best efforts - all or none								1,000,000
Remaining offering unit (in shares)								4,750,000
Offering terminating date								Jan. 31, 2015
Underlying stock (in shares)								260,000
Subsequent Event [Member] | Initial Closing [member]
Subsequent Event [Line Items]
Number of unit sold (in shares)										260,000
Gross proceeds from offering										1,040,000
Subsequent Event [Member] | Second Closing [Member]
Subsequent Event [Line Items]
Number of unit sold (in shares)										125,000
Number of accredited investors										4
Exercise price of warrants (in dollars per share)										$ 0.64
Gross proceeds from offering										500,000
Subsequent Event [Member] | Maximum [Member]
Subsequent Event [Line Items]
Number of unit sold (in shares)								5,000,000		5,000,000
Gross proceeds from offering								20,000,000		20,000,000
Subsequent Event [Member] | Minimum [Member]
Subsequent Event [Line Items]
Offering extension period								60 days
Subsequent Event [Member] | Edward Smith, Director and Shareholder [Member]
Subsequent Event [Line Items]
Number of unit sold (in shares)										5,500,000
Exercise price of warrants (in dollars per share)										$ 0.45
Warrants issued to purchase common stock (in shares)										31,000,000
Subsequent Event [Member] | Morris Garfinkle [Member]
Subsequent Event [Line Items]
Number of unit sold (in shares)										5,500,000
Exercise price of warrants (in dollars per share)										$ 0.45
Warrants issued to purchase common stock (in shares)										31,000,000
Subsequent Event [Member] | Equipment Revolving Note [Member]
Subsequent Event [Line Items]
Final payment for interest and principal											570,449
Subsequent Event [Member] | Initial Warrant [Member]
Subsequent Event [Line Items]
Number of share and warrant, each unit considered							1			1
Shares of company's common stock per one warrant (in shares)										8.56
Warrants issued to purchase common stock (in shares)										1,070,000
Number of warrants issued in initial closing offer to purchase common stock (in shares)										2,225,600
Subsequent Event [Member] | Convertible Preferred Stock [Member]
Subsequent Event [Line Items]
Number of share and warrant, each unit considered							1	1		1
Preferred Stock, dividend rate (in hundredths)							12.50%	12.50%		12.50%
Subsequent Event [Member] | Restricted Common Stock [Member]
Subsequent Event [Line Items]
Shares issued for services (in shares)												400,000
Value of stock based on closing price												104,000
Agreement termination date												Mar. 01, 2016
Subsequent Event [Member] | Warrant [Member]
Subsequent Event [Line Items]
Reduced Exercise price (in dollars per share)													$ 0.00005
Subsequent Event [Member] | Common Stock [Member]
Subsequent Event [Line Items]
Shares of company's common stock per one warrant (in shares)							8.56
Common stock, par value (in dollars per share)							$ 0.00005
Exercise price of warrants (in dollars per share)								$ 0.35
Warrants issued to purchase common stock (in shares)								54,400,204
Shares received by director under private placement (in shares)														576,924
Number of non executive directors														4
Total stock expenses incurred in offering														150,000
Class Of Warrant Or Right Outstanding Associated with Anti-dilutive Provision								15,512,057
Subsequent Event [Member] | Common Stock [Member] | Second Closing [Member]
Subsequent Event [Line Items]
Common stock, par value (in dollars per share)										$ 0.00005
Subsequent Event [Member] | Common Stock [Member] | Morris Garfinkle [Member]
Subsequent Event [Line Items]
Shares received by director under private placement (in shares)														192,308
Subsequent Event [Member] | Common Stock [Member] | Brian Israel [Member]
Subsequent Event [Line Items]
Shares received by director under private placement (in shares)														192,308
Subsequent Event [Member] | Common Stock [Member] | Dan jeffery [Member]
Subsequent Event [Line Items]
Shares received by director under private placement (in shares)														192,308
Subsequent Event [Member] | Additional Warrants [Member]
Subsequent Event [Line Items]
Shares of company's common stock per one warrant (in shares)								3.64		3.64
Warrants issued (in shares)								260,000
Warrants issued to purchase common stock (in shares)								946,400		455,000
Number of warrants issued in initial closing offer to purchase common stock (in shares)										946,400
Subsequent Event [Member] | Convertible Notes [Member]
Subsequent Event [Line Items]
Conversion of shares (in dollars per share)								$ 4.00		$ 4.00
Shares received by director under private placement (in shares)								96,589		96,589
Initial warrants received (in shares)								826,806		826,806
Additional warrants received ( in shares)								351,586		351,586
Exchange price for convertible notes										386,358
Subsequent Event [Member] | Convertible Notes [Member] | Edward Smith, Director and Shareholder [Member]
Subsequent Event [Line Items]
Initial warrants received (in shares)								609,566
Additional warrants received ( in shares)								259,208
Convertible, warrants held by directors (in shares)								71,211
Exchange price for convertible notes								284,844
Subsequent Event [Member] | Convertible Notes [Member] | CKS Warehouse [Member]
Subsequent Event [Line Items]
Initial warrants received (in shares)								41,712
Additional warrants received ( in shares)								17,737
Convertible, warrants held by directors (in shares)								4,873
Exchange price for convertible notes								19,491
Subsequent Event [Member] | Convertible Notes [Member] | Morris Garfinkle [Member]
Subsequent Event [Line Items]
Initial warrants received (in shares)								86,317
Additional warrants received ( in shares)								36,705
Convertible, warrants held by directors (in shares)								10,084
Exchange price for convertible notes								40,335
Subsequent Event [Member] | Convertible Notes [Member] | Brian Israel [Member]
Subsequent Event [Line Items]
Initial warrants received (in shares)								44,606
Additional warrants received ( in shares)								18,968
Convertible, warrants held by directors (in shares)								5,211
Exchange price for convertible notes								20,844
Subsequent Event [Member] | Convertible Notes [Member] | Mark Hershorn [Member]
Subsequent Event [Line Items]
Initial warrants received (in shares)								44,606
Additional warrants received ( in shares)								18,968
Convertible, warrants held by directors (in shares)								5,211
Exchange price for convertible notes								20,844
Subsequent Event [Member] | Custom Processing Agreement [Member]
Subsequent Event [Line Items]
Loss on settlement with vendor	159,293
Subsequent Event [Member] | AVEKA Nutra Processing, LLC [Member] | Custom Processing Agreement [Member]
Subsequent Event [Line Items]
Term of custom processing agreement									1 year
Renewal term of custom processing agreement									2 years
Company owed ANP relating to original agreement amount									359,713
Minimum purchase order per product (in lbs)	40,000								40,000
Subsequent Event [Member] | AVEKA Nutra Processing, LLC [Member] | Custom Processing Agreement [Member] | Line of Credit [Member]
Subsequent Event [Line Items]
Outstanding line of credit									459,608
Accrued interest									$ 59,398