PREFERRED STOCK (Details) (USD $)	0 Months Ended	9 Months Ended					0 Months Ended
	Mar. 18, 2013	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2013 Series I [Member]	Sep. 30, 2013 Series II [Member]	Mar. 31, 2013 Series II [Member]	Mar. 18, 2013 Brightline Ventures I, LLC [Member] Series II [Member]
Subsidiary, Sale of Stock [Line Items]
Value of convertible preferred stock converted into common stock							$ 3,326,697
Value of accrued dividends on convertible preferred stock converted into common stock							533,000
Common stock issued for conversion of equity securities (in shares)							3,859,697
Preferred stock, shares outstanding (in shares)				0	0	0
Preferred stock converted	$ 2,690,056	$ 0	$ 2,690,056