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STATEMENTS OF OPERATIONS (Unaudited) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Sep. 30, 2013
Sep. 30, 2012
REVENUES:        
Products $ 296,286 $ 411,941 $ 1,042,243 $ 1,054,214
Total revenues 296,286 411,941 1,042,243 1,054,214
COST OF REVENUES:        
Products 612,498 859,795 1,879,263 2,124,840
Total cost of revenues 612,498 859,795 1,879,263 2,124,840
GROSS MARGIN (316,212) (447,854) (837,020) (1,070,626)
OPERATING EXPENSES:        
Selling, general and administrative 1,613,758 1,459,420 5,071,909 3,402,887
Total operating expenses 1,613,758 1,459,420 5,071,909 3,402,887
OPERATING LOSS (1,929,970) (1,907,274) (5,908,929) (4,473,513)
OTHER INCOME (EXPENSES):        
Rental and other income 0 0 0 4,225
Interest income 6,931 6,989 20,626 16,225
Interest expense - other (1,779) 0 (1,818) (107)
Interest expense - note payable 0 (8,543) 0 (66,724)
Change in fair value - derivative 409,604 (12,328,429) 906,791 (15,216,422)
Gain (loss) on asset disposals, net (1,334) 49,101 (1,334) 49,101
Loss on equity modification (990,656) 0 (5,780,457) 0
Settlement loss 0 0 0 (13,967)
Total other income (expenses) (577,234) (12,280,882) (4,856,192) (15,227,669)
NET LOSS (2,507,204) (14,188,156) (10,765,121) (19,701,182)
Less Preferred Dividends 0 142,281 56,144 463,924
Accretion of Discount on Preferred Stock 0 1,544,690 0 3,707,840
NET LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS $ (2,507,204) $ (15,875,127) $ (10,821,265) $ (23,872,946)
NET LOSS PER SHARE - BASIC AND DILUTED (in dollars per share) $ (0.07) $ (0.87) $ (0.35) $ (1.40)
Weighted Average Number of Shares Basic and Diluted (in shares) 34,234,710 18,250,072 31,129,569 17,061,903