SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended	9 Months Ended		12 Months Ended
	Sep. 30, 2013	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Mar. 31, 2012
Allowance for Doubtful Accounts [Abstract]
Allowance for doubtful accounts	$ 0	$ 0		$ 0
Accounting for Derivative Instruments [Abstract]
Interest rate on convertible senior secured notes (in hundredths)	8.00%	8.00%			8.00%
Cash and Cash Equivalents [Abstract]
Cash equivalents	445,422	445,422		644,804
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]
Change in fair value of derivative liability		(906,791)	(15,216,422)	1,514,156
Advertising Costs [Abstract]
Advertising costs		250	22,206
Stock Based Compensation [Abstract]
Compensation expense related to stock options	753,299	2,199,104	1,032,267
Minimum [Member]
Finite-Lived Intangible Assets [Line Items]
Estimated useful lives		15 years
Maximum [Member]
Finite-Lived Intangible Assets [Line Items]
Estimated useful lives		20 years
Machinery and Equipment [Member] | Minimum [Member]
Property and Equipment [Line Items]
Estimated useful lives		5 years
Machinery and Equipment [Member] | Maximum [Member]
Property and Equipment [Line Items]
Estimated useful lives		10 years
Office Equipment and Furniture [Member] | Minimum [Member]
Property and Equipment [Line Items]
Estimated useful lives		5 years
Office Equipment and Furniture [Member] | Maximum [Member]
Property and Equipment [Line Items]
Estimated useful lives		10 years
Automobiles [Member] | Minimum [Member]
Property and Equipment [Line Items]
Estimated useful lives		5 years
Automobiles [Member] | Maximum [Member]
Property and Equipment [Line Items]
Estimated useful lives		10 years
Computer Equipment and Related Software [Member]
Property and Equipment [Line Items]
Estimated useful lives		5 years
Fair Value, Measurements, Recurring [Member] | Derivative Financial Instruments, Liabilities [Member]
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]
Derivative Liabilities, beginning of period		8,025,381
Change in derivative liabilities due to settlements		(6,987,432)
Change in fair value of derivative liability		(906,791)
Total change in derivative liabilities		(7,894,223)
Derivative Liabilities, end of period	131,158	131,158
Fair Value, Measurements, Recurring [Member] | Fair Value, Inputs, Level 1 [Member] | Derivative Financial Instruments, Liabilities [Member]
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]
Derivative Liabilities, beginning of period		0
Change in derivative liabilities due to settlements		0
Change in fair value of derivative liability		0
Total change in derivative liabilities		0
Derivative Liabilities, end of period	0	0
Fair Value, Measurements, Recurring [Member] | Fair Value, Inputs, Level 2 [Member] | Derivative Financial Instruments, Liabilities [Member]
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]
Derivative Liabilities, beginning of period		0
Change in derivative liabilities due to settlements		0
Change in fair value of derivative liability		0
Total change in derivative liabilities		0
Derivative Liabilities, end of period	0	0
Fair Value, Measurements, Recurring [Member] | Fair Value, Inputs, Level 3 [Member] | Derivative Financial Instruments, Liabilities [Member]
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]
Derivative Liabilities, beginning of period		8,025,381
Change in derivative liabilities due to settlements		(6,987,432)
Change in fair value of derivative liability		(906,791)	15,216,422
Total change in derivative liabilities		(7,894,223)
Derivative Liabilities, end of period	$ 131,158	$ 131,158