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Reportable Segments
12 Months Ended
Feb. 28, 2014
Segment Reporting Information, Revenue for Reportable Segment [Abstract]  
Reportable Segments
REPORTABLE SEGMENTS
Our reportable segments consist of the Americas segment, the EMEA segment and the Other category. Unallocated corporate expenses are reported as Corporate.
The Americas segment serves customers in the U.S., Canada and Latin America with a portfolio of integrated architecture, furniture and technology products marketed to corporate, government, healthcare, education and retail customers through the Steelcase, Nurture, Coalesse, Details and Turnstone brands.
The EMEA segment serves customers in Europe, the Middle East and Africa primarily under the Steelcase and Coalesse brands, with an emphasis on freestanding furniture systems, storage and seating solutions.
The Other category includes Asia Pacific, Designtex and PolyVision. Asia Pacific serves customers in Asia and Australia primarily under the Steelcase brand with an emphasis on freestanding furniture systems, storage and seating solutions. Designtex designs and sells surface materials including textiles and wall coverings which are specified by architects and designers directly to end-use customers primarily in North America. PolyVision manufactures ceramic steel surfaces for use in multiple applications, but primarily for sale to third-party fabricators and distributors to create static whiteboards and chalkboards sold in the primary and secondary education markets globally.
We primarily review and evaluate operating income by segment in both our internal review processes and for external financial reporting. We also allocate resources primarily based on operating income. Total assets by segment include manufacturing and other assets associated with each segment.
Corporate costs include unallocated portions of shared service functions such as information technology, human resources, finance, executive, corporate facilities, legal and research. Corporate assets consist primarily of unallocated cash and investment balances and COLI balances.
No single customer represented more than 5% of our consolidated revenue in 2014, 2013 or 2012.
Operating Segment Data
Americas  
EMEA
Other
Corporate
Consolidated  
Fiscal 2014
 
 
 
 
 
 
 
 
 
 
Revenue
$
2,154.4

 
$
566.9

 
$
267.6

 
$

 
$
2,988.9

 
Operating income (loss)
247.4

 
(31.4
)
 
(8.7
)
 
(41.4
)
 
165.9

 
Total assets
901.4

 
288.6

 
159.9

 
376.8

 
1,726.7

 
Capital expenditures
59.8

 
19.3

 
7.7

 

 
86.8

 
Depreciation & amortization
41.5

 
12.8

 
5.7

 

 
60.0

 
Fiscal 2013
 
 
 
 
 
 
 
 
 
 
Revenue
$
2,015.1

 
$
594.8

 
$
258.8

 
$

 
$
2,868.7

 
Operating income (loss)
168.3

 
(50.9
)
 
(20.1
)
 
(38.0
)
 
59.3

 
Total assets
876.6

 
278.1

 
155.9

 
379.0

 
1,689.6

 
Capital expenditures
50.9

 
15.1

 
7.9

 
0.1

 
74.0

 
Depreciation & amortization
38.6

 
13.1

 
6.1

 
0.5

 
58.3

 
Fiscal 2012
 
 
 
 
 
 
 
 
 
 
Revenue
$
1,868.4

 
$
610.5

 
$
270.6

 
$

 
$
2,749.5

 
Operating income (loss)
122.8

 
(9.9
)
 
14.6

 
(30.4
)
 
97.1

 
Total assets
860.6

 
326.3

 
179.0

 
313.0

 
1,678.9

 
Capital expenditures
46.6

 
12.7

 
4.4

 
1.2

 
64.9

 
Depreciation & amortization
36.6

 
13.4

 
6.1

 
0.3

 
56.4

 

The accounting policies of each of the reportable segments are the same as those described in Note 2. Revenue comparisons have been impacted by divestitures and deconsolidations along with currency translation effects. In addition, operating income (loss) has been significantly impacted by goodwill impairment charges and restructuring costs. See Notes 10 and 20 for additional information.
Reportable geographic information is as follows:
Reportable Geographic Data
Year Ended
February 28,
2014
February 22,
2013
February 24,
2012
Revenue:
 
 
 
 
 
 
United States
$
2,020.3

 
$
1,881.3

 
$
1,751.0

 
Foreign locations
968.6

 
987.4

 
998.5

 
 
$
2,988.9

 
$
2,868.7

 
$
2,749.5

 
Long-lived assets:
 
 
 
 
 
 
United States
$
603.2

 
$
666.1

 
$
688.7

 
Foreign locations
124.8

 
127.1

 
151.5

 
 
$
728.0

 
$
793.2

 
$
840.2

 

 
Revenue is attributable to countries based on the location of the customer. No country other than the U.S. represented greater than 10% of our consolidated revenue or long-lived assets in 2014, 2013 or 2012. In 2014, foreign revenues and long-lived assets represented approximately 32% and 17% of consolidated amounts, respectively. Our EMEA business is spread across a number of geographic regions, with Western Europe representing approximately 83% of EMEA revenue in 2014.
Our global product offerings consist of furniture, interior architecture, technology and services. These product offerings are marketed, distributed and managed primarily as a group of similar products on an overall portfolio basis. The following is a summary of net sales by product category. As product line information is not readily available for the Company as a whole, this summary represents a reasonable estimate of revenue by product category based on the best information available:
Product Category Data
Year Ended
February 28,
2014
February 22,
2013
February 24,
2012
Systems and storage
$
1,354.8

 
$
1,358.7

 
$
1,306.1

 
Seating
888.6

 
840.7

 
821.6

 
Other (1)
745.5

 
669.3

 
621.8

 
Total
$
2,988.9

 
$
2,868.7

 
$
2,749.5

 
________________________
(1)
Other consists primarily of consolidated dealers, textiles and surface materials, worktools, architecture, technology, and other uncategorized product lines, and services, none of which are individually greater than 10% of consolidated revenue.