Reportable Segments

6 Months Ended

Aug. 26, 2011

Reportable Segments

Reportable Segments

9.  REPORTABLE SEGMENTS

    As of the end of Q1 2012, we realigned our reportable segments for financial reporting purposes primarily as a result of organizational changes to strengthen our position as a globally integrated enterprise.  The organizational changes consisted of the realignment of the reporting structure for the Steelcase brand in North America, Latin America and the region of Europe, the Middle East and Africa ("EMEA").

As a result of these changes, our reportable segments were realigned to reflect the organizational structure used by the Chief Executive Officer for making operating and investment decisions and assessing performance.  Our reportable segments now consist of (1) the Americas segment, (2) the EMEA segment and (3) the Other category.  Unallocated corporate expenses are reported as Corporate.

The Americas segment serves customers in the U.S., Canada and Latin America with a portfolio of integrated architecture, furniture and technology products marketed to corporate, government, healthcare, education and retail customers through the Steelcase, Turnstone, Details and Nurture by Steelcase brands.  In addition, the Coalesse operating segment has been aggregated with the Americas.    

The EMEA segment serves customers in Europe, the Middle East and Africa primarily under the Steelcase brand, with an emphasis on freestanding furniture systems, storage and seating solutions.  

The Other category includes Asia Pacific, PolyVision and Designtex.  IDEO was included in the Other category through Q3 2011, but due to the ownership transition, our remaining 20% share of IDEO income has been recorded as a non-operating item since Q4 2011.  Asia Pacific serves customers in Asia and Australia primarily under the Steelcase brand with an emphasis on freestanding furniture systems, storage and seating solutions.  PolyVision designs and manufactures visual communication products, such as static and interactive electronic whiteboards which are sold into the primary and secondary education markets around the world.  Designtex designs and sells surface materials including textiles and wall coverings which are specified by architects and designers directly to end-use customers primarily in North America.

Revenue and operating income (loss) for the three and six months ended August 26, 2011 and August 27, 2010 and total assets as of August 26, 2011 and February 25, 2011 by segment are presented below:

	Three Months Ended		Six Months Ended
	August 26,	August 27,	August 26,	August 27,
Reportable Segment Statement of Operations Data	2011	2010	2011	2010
Revenue
Americas	$  485.7	$  369.6	$     894.2	$     701.8
EMEA	133.8	121.8	287.7	232.5
Other	81.0	108.4	158.0	207.3
	$  700.5	$  599.8	$  1,339.9	$  1,141.6
Operating income (loss)
Americas	$     42.8	$     17.3	$         63.9	$        28.6
EMEA	(13.8)	(11.3)	(13.9)	(19.0)
Other	0.9	7.1	3.5	8.3
Corporate	(4.5)	(6.6)	(13.1)	(12.8)
	$     25.4	$       6.5	$        40.4	$          5.1

	August 26,	February 25,
Reportable Segment Balance Sheet Data	2011	2011
Total assets
Americas	$      764.7	$      682.0
EMEA	368.0	351.5
Other	204.2	212.0
Corporate	410.5	751.0
	$   1,747.4	$   1,996.5