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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 PnlnHVOsa7jPaak8tG5wFLPTsnMMXVo9nwju1qNFKfaAtuUh3q8sMpyEBu8H9Ba5
 fwpCUBWzLIL3PU8TpSgxPw==

<SEC-DOCUMENT>0001050377-03-000001.txt : 20030702
<SEC-HEADER>0001050377-03-000001.hdr.sgml : 20030702
<ACCEPTANCE-DATETIME>20030702134557
ACCESSION NUMBER:		0001050377-03-000001
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030630
FILED AS OF DATE:		20030702

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BEFFA NEGRINI DAVID
		CENTRAL INDEX KEY:			0001190007

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23827
		FILM NUMBER:		03770960

	MAIL ADDRESS:	
		STREET 1:		PC CONNECTION
		STREET 2:		730 MILFORD ROAD
		CITY:			MERRIMACK
		STATE:			NH
		ZIP:			03054

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PC CONNECTION INC
		CENTRAL INDEX KEY:			0001050377
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				020513618
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		ROUTE 101A
		STREET 2:		730 MILFORD RD
		CITY:			MERRIMACK
		STATE:			NH
		ZIP:			03054
		BUSINESS PHONE:		6034232000

	MAIL ADDRESS:	
		STREET 1:		ROUTE 101A
		STREET 2:		730 MILFORD RD
		CITY:			MERRIMACK
		STATE:			NH
		ZIP:			03054
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>

<ownershipDocument>

    <documentType>4</documentType>

    <periodOfReport>2003-06-30</periodOfReport>


    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001050377</issuerCik>
        <issuerName>PC CONNECTION INC</issuerName>
        <issuerTradingSymbol>PCCC</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001190007</rptOwnerCik>
            <rptOwnerName>BEFFA NEGRINI DAVID</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>  </rptOwnerStreet1>
            <rptOwnerStreet2>  </rptOwnerStreet2>
            <rptOwnerCity>  </rptOwnerCity>
            <rptOwnerState>  </rptOwnerState>
            <rptOwnerZipCode>  </rptOwnerZipCode>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>VP, Corporate Communications</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeSecurity>
        <securityTitle>
            <value>Common Stock</value>
        </securityTitle>
        <transactionDate>
            <value>2003-06-30</value>
        </transactionDate>
        <transactionCoding>
            <transactionFormType>5</transactionFormType>
            <transactionCode>J</transactionCode>
            <equitySwapInvolved>0</equitySwapInvolved>
            <footnoteId id="F1"/>
        </transactionCoding>
        <transactionTimeliness>
            <value>E</value>
        </transactionTimeliness>
        <transactionAmounts>
            <transactionShares>
                <value>1657</value>
                <footnoteId id="F2"/>
            </transactionShares>
            <transactionValue>
                <value>4.2245</value>
            </transactionValue>
            <transactionAcquiredDisposedCode>
                <value>A</value>
            </transactionAcquiredDisposedCode>
        </transactionAmounts>
        <postTransactionAmounts>
            <sharesOwnedFollowingTransaction>
                <value>77998</value>
            </sharesOwnedFollowingTransaction>
        </postTransactionAmounts>
        <ownershipNature>
            <directOrIndirectOwnership>
                <value>D</value>
            </directOrIndirectOwnership>
        </ownershipNature>
    </nonDerivativeSecurity>

    <footnotes>
        <footnote id="F1">Shares acquired through the 1997 PC Connection Employee Stock Purchase Plan.</footnote>
        <footnote id="F2">1,657 shares representing shares acquired through the Company's 1997 Employee Stock Purchase Plan.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>David Beffa-Negrini</signatureName>
        <signatureDate>2003-07-02</signatureDate>
    </ownerSignature>

</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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