<?xml version="1.0" encoding="UTF-8"?>
<edgarSubmission xmlns="http://www.sec.gov/edgar/seventeenafiler" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>X-17A-5</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <filerCik>0001049764</filerCik>
          <filerCcc>XXXXXXXX</filerCcc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>
      <flags>
        <returnCopyFlag>false</returnCopyFlag>
        <confirmingCopyFlag>false</confirmingCopyFlag>
        <overrideInternetFlag>false</overrideInternetFlag>
      </flags>
    </filerInfo>
  </headerData>
  <formData>
    <submissionInformation>
      <periodBegin>01-01-2018</periodBegin>
      <periodEnd>12-31-2018</periodEnd>
      <typeOfRegistrant>Broker-dealer</typeOfRegistrant>
      <materialWeakness>N</materialWeakness>
    </submissionInformation>
    <registrantIdentification>
      <brokerDealerName>NATIONS FINANCIAL GROUP, INC.</brokerDealerName>
      <businessAddress>
        <com:street1>4000 RIVER RIDGE DR NE</com:street1>
        <com:city>CEDAR RAPIDS</com:city>
        <com:stateOrCountry>IA</com:stateOrCountry>
        <com:zipCode>52402</com:zipCode>
      </businessAddress>
      <contactPersonName>Jordan Bennett</contactPersonName>
      <contactPersonPhoneNumber>3193785271</contactPersonPhoneNumber>
    </registrantIdentification>
    <accountantIdentification>
      <accountantName>DeMarco Sciaccotta Wilkens &amp; Dunleavy, LLP</accountantName>
      <accountantAddress>
        <com:street1>9645 W. Lincolndway Lane Suite 214A</com:street1>
        <com:city>Frankfort</com:city>
        <com:stateOrCountry>IL</com:stateOrCountry>
        <com:zipCode>60423</com:zipCode>
      </accountantAddress>
      <accountantType>Certified Public Accountant</accountantType>
    </accountantIdentification>
    <oathSignature>
      <signPersonName>R Scott Bennett</signPersonName>
      <entityName>NATIONS FINANCIAL GROUP, INC.</entityName>
      <signDate>02-20-2018</signDate>
      <signature>R Scott Bennett</signature>
      <oathTitle>President</oathTitle>
      <confirmNotarizedFlag>Y</confirmNotarizedFlag>
    </oathSignature>
  </formData>
</edgarSubmission>
