Exhibit 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 333-90653 and No. 333-95105) of DoubleClick Inc. of
our report dated February 11, 2002 relating to the financial statements of
DoubleClick Inc. 401(k) Retirement Savings Plan which appears in this Form 11-K.


/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
New York, New York
April 22, 2002