INTANGIBLE ASSETS AND GOODWILL - Composition of Acquired Intangible Assets (Details) - USD ($) $ in Millions	Dec. 31, 2023	Dec. 31, 2022
Acquired Finite-Lived Intangible Assets [Line Items]
Definite-lived Intangible Assets, gross	$ 4,672	$ 4,168
Accumulated amortization	(1,328)	(1,172)
Definite-lived Intangible Assets, net	3,344	2,996
Acquired Indefinite-lived Intangible Assets [Line Items]
Intangible assets	9,190	8,747
Indefinite-lived Intangible Brand Assets
Acquired Indefinite-lived Intangible Assets [Line Items]
Indefinite-lived Intangible Brand Assets	5,846	5,751
Costs incurred to obtain contracts with customers
Acquired Finite-Lived Intangible Assets [Line Items]
Definite-lived Intangible Assets, gross	2,246	1,995
Contracts acquired in business combinations and other
Acquired Finite-Lived Intangible Assets [Line Items]
Definite-lived Intangible Assets, gross	$ 2,426	$ 2,173