INTANGIBLE ASSETS AND GOODWILL - Composition of Acquired Intangible Assets (Details) - USD ($) $ in Millions	Dec. 31, 2022	Dec. 31, 2021
Acquired Finite-Lived Intangible Assets [Line Items]
Definite-lived Intangible Assets, gross	$ 4,168	$ 4,062
Accumulated amortization	(1,172)	(1,052)
Definite-lived Intangible Assets, net	2,996	3,010
Acquired Indefinite-lived Intangible Assets [Line Items]
Intangible assets	8,747	8,926
Indefinite-lived Intangible Brand Assets
Acquired Indefinite-lived Intangible Assets [Line Items]
Indefinite-lived Intangible Brand Assets	5,751	5,916
Costs incurred to obtain contracts with customers
Acquired Finite-Lived Intangible Assets [Line Items]
Definite-lived Intangible Assets, gross	1,995	1,875
Contracts acquired in business combinations and other
Acquired Finite-Lived Intangible Assets [Line Items]
Definite-lived Intangible Assets, gross	$ 2,173	$ 2,187